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Learn about the latest trends and insights happening in the automotive industry
Industry disruption continues
The auto industry has faced a challenging few years. While there were hopes for recovery in 2022, vehicle shortages, supply chain disruption, and inflation concerns continue to impact sales and production.
Despite today’s uncertainty, there’s still growth to be found for smart brands and manufacturers. The focus on technology, along with the advancement of electric vehicles, continues to excite auto intenders. To find opportunity, you just need to understand what’s driving your market.
102%
Increase in demand for electric vehicles since 2020 (GfK Future of Mobility Report)
93%
Auto intenders who say the EV tax credit is at least somewhat important in their buying decision (GfK Future of Mobility Report)
47%
Auto intenders would not consider a vehicle if it does not offer the technology they desire (GfK Future of Mobility Report)
GfK: An expert in the automotive industry
GfK provides the ability to identify, understand and maximize opportunities with our extensive automotive expertise and suite of solutions.
GfK AutoMobility™ is the gold standard in automotive brand, models, and industry insights. We interview over 20,000 verified auto intenders every month, allowing us to maintain the highest-quality data to help keep your finger on the pulse of the industry. Our forward-looking data enables you to identify who is driving shifts in segment and powertrain demand, chip shortage impact on brand loyalty, generational differences in reasons for first choice, increasing or decreasing demand for your brand or models, and much more.
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The Future of Mobility
Discover what’s driving your market in this premier report developed by GfK AutoMobility™
![Auto Electric Vehicle](https://gfk-prod.imgix.net/Auto%20Electric%20Vehicle.png?w=860&h=482&q=60&auto=format&auto=compress&fit=crop&crop=entropy)
The Electric Vehicle Purchase Journey
Get a holistic view of EV consumers and the journey they take to discover, consider, purchase and advocate your auto brand.
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Brand purpose messaging that resonates with consumers
Understand what makes purpose ads effective and how your brand can deliver on the new for compelling, innovative approaches.
What kind of brand are you?
Dragon on wheels:How Chinese car brands are disrupting the EV landscape
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EV tax credit restrictions will alter many car purchase decisions, upend brand loyalties
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Baby Boomers, Gen X more likely to notice, watch brand purpose ads
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