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By measuring the total store, the total consumer and the total omnichannel journey, NielsenIQ and GfK deliver the Full View™ of consumer intelligence.
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SPENDZ: Gen Z changes everything.
Gen Z’s reign is upon us — NIQ’s latest report has everything you need to know to get their attention
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Delivering the Full View™ of consumer intelligence
For 90 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.
Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.
Strategize | Act | Thrive
Optimize your brand and marketing performance
Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI
Accelerate and expand your sales & market growth
Know what is selling where, when, and at what price based on robust point of sale data
Amplify your consumer & shopper intelligence
Discover your target customers to understand how they think, act and buy
Uncover your audience's media consumption and behavior
Measure who is consuming which media, when, how often, and on which platforms and devices
Customer success stories
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Outpacing the competition with superior e-commerce content management
Vertiv trusts GfK Etilize as its global e-commerce partner -
Unilever
Deconstructing today’s complex e-commerce shopper
How Unilever has refined its understanding of today’s sophisticated online buyers to enhance performance by channel and category -
Building brand intelligence
How Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfK -
AO
How AO uses GfK's Market Intelligence service for tactical and strategic decision-making
A tactical and strategic planning tool for UK's market leader -
How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning
Anticipating and reacting to market and business trends with gfknewron Consumer and Predict -
How Indurama uses gfknewron Consumer
Understanding, predicting and maxmizing changing consumer behavior with gfknewron Consumer -
How Philips perfects product portfolios and performance
Philips puts market intelligence at the center of its personal care category strategy in the MENA region -
How IKEA improves its customer journey for stronger business results
See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data. -
How Lenovo maximizes revenue during crucial sales periods
Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data. -
Vodafone
How Vodafone UK transforms brand intelligence to business change
Learn how Vodafone UK uses GfK's intelligence to reinvent its brand so that it resonates with target consumers.
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GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.Daniel HottingerBusiness Development Director CPD, L'Oreal
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GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.Andrew LineHead of Consumer, PC & Visuals 4P Lenovo, UK and Ireland
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Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.Li RuiqingProduct Manager, Haier Vietnam
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Mission-critical insights for marketing leaders
Curated insights for marketing leaders with an eye on the future. Move at the pace of today’s business while shaping tomorrow’s. Get expert insights on key industry, market and consumer trends and developments, designed for you.
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Trending insights
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Take brand purpose to the next level
Get expert insights on how brands can make their purpose work harder and connect with today's consumer.
![decoding-campaign-measurement-hero](https://gfk-prod.imgix.net/website/insights_images/decoding-campaign-measurement-hero.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=clip)
Decoding campaign measurement: success beyond sales metrics
In the evolving online landscape, gauging ad effectiveness and justifying marketing spend is increasingly important – and challenging. Marketers must transcend multiple obstacles, the attention issue in particular, to achieve optimal exposure with their valuable long-term brand-building campaigns.
![Header-Scaling-with-customer-success-management-version-B](https://gfk-prod.imgix.net/Header-Scaling-with-customer-success-management-version-B.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=clip)
Data-driven Customer-centricity: The Secret Recipe of Business Success
With customers four times more likely to buy from a competitor – and willing to pay them up to 10% more – delivering delightful service alongside an irresistible product is no longer just a ‘nice-to-have’.
![shutterstock_1957120951 (1)-1](https://gfk-prod.imgix.net/shutterstock_1957120951%20(1)-1.jpg?w=860&h=482&q=60)
Exploring Consumer Mindsets, EV Trends, and the Circular Economy
Understand how environmental concerns influence consumer attitudes and buying behaviors so you can meet their new expectations.
![Father_Daughter_Recycling](https://gfk-prod.imgix.net/Untitled%20design%20(6).jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=clip)
Green Gauge® Consumer Study
This report from GfK Consumer Life shares how environmental concerns influence consumer attitudes and buying behaviors so you can meet their new expectations.
Featured solution
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Automotive - Understand the auto market
What auto intenders want, and when they want it.
Our team: The shapers of tomorrow
We are on a mission to drive sustainable growth for our people, our clients and the world around us. During our 80+ years, our progress as a company relied on extraordinary people who grow with us and pioneer disruptive methods.