Innovate to elevate: trends in consumer behavior, tech retail and market dynamics

Find out what’s shaping tomorrow’s growth! People’s needs, aspirations, and behaviors are constantly evolving. To stay relevant, brands and retailers must innovate continuously—not just in products, but also in business models, marketing channels, and retail strategies.

Why Attend? Join our highly engaging 3-way panel debate featuring experts from our Tech & Durables innovation team, consultancy team, and retailer team. Discover the sweet spots for innovation in the coming years.

Join us on Oct 1 at 3pm CET/ Oct 2 at 10am CET

What You’ll Learn:

• Product Innovation:
  which products are outperforming and why; the consumer trends presenting opportunity for growth
  
• Channel Innovation:
  trends in social commerce for tech products, channel preferences across generations, and the opportunities in marketplace 3rd party models
  
• Retail Innovation:  
  the growing relevance of promotions, price vs non-price offers, the battle for shelf
  
• Business model innovation:
  payment models, product ecosystems, cost structure, and more     

Don’t Miss Out! Register now to secure your spot and stay ahead in the ever-evolving world of tech and durables.

Namrata Gotarne is a recognized expert for market trends in the Consumer Tech and Durables industry. With her team she provides fact-based strategic analytics by integrating multiple sources of GfK research, including unique global Point of Sale tracking data and consumer studies. Her contribution to the team is transforming rich data into relevant insights on how the markets are changing, where they are evolving and its impact globally. Namrata’s sector specialisms are retail, consumer tech & durables, automotive, gardening and DIY.

With over 14 years of experience, Namrata consults with the leading manufacturer and retailer decision makers to bring strategic decision support to industry leaders.

Connect with Namrata on LinkedIn to receive latest news on publications.

Mike Rotolo has over 20 years of experience leading Innovation research engagements for clients from Tech & Durables, Consumer Packaged Goods, Restaurants, Financial Services, Pharmaceuticals and more. He is expert in leveraging consumer insight to uncover breakthrough Innovation opportunities, building product concepts that fulfill the promise, and maximizing return on investment through precise forecasting of the sales potential.

Connect with Mike on LinkedIn to get first access to powerful Thought Leadership on Innovation.

Frank Landeck is heading up gfkconsult, the strategic consulting arm of NIQ-GfK. The team combines unrivaled human expertise, data science, and AI-backed technology to empower leaders to craft winning market, consumer and brand strategies.

Frank has been working for more than 20 years in research, possessing a strong background in market intelligence (POS data), ad-hoc research, digital methodologies and consulting frameworks. He worked in several markets including China; his sector expertise is particularly strong for tech & durables industries.

Frank facilitates consultative engagements with leading manufacturers to improve clients’ condition with respect to business planning, new market entries, strategic marketing, sustainability efforts or innovation success.

Transform your big ideas into winning strategies with gfkconsult.