Free State of Consumer Tech and Durables Webinar: Black Friday Briefing

Once again, Black Friday took place in a challenging environment. Inflation is skyrocketing, and our research shows that 43% of consumers think it’s better to wait with purchases. This year, brands and retailers were under extreme pressure to recoup growth with a peak sales period that was looking leaner than ever — even more so as Black Friday shared the spotlight with the FIFA World Cup.  

Watch our on-demand webinar, where Norbert Herzog, GfK’s Senior Global Strategic Insights Manager, reveals how 2022’s Black Friday sales performed globally and across key markets. 

We’ll deep dive into the data so you can surface: 

• How this year’s event compared to previous years
• Sales results with highlights on key markets and across product categories
• Discounting levels, hero products and winning strategies
• Sales channel dynamics and eCommerce performance
• The state of the Consumer Tech and Durables industry, trends and challenges 

Take out 20 minutes to hear our expert share this year’s Black Friday results and learnings for promotions to come. Just fill in the form to watch the webinar now.