Access a legacy of trust and expertise that spans over four decades
GfK-NIQ AutoMobility has been the leader in deciphering US automotive purchase intentions and brand health since 1982. As we gear up to extend our influence globally, our commitment to delivering unparalleled data insights knows no borders. At the heart of our mission is empowering your decision-making journey. With a robust, data-driven approach, we pave the way for strategic and tactical decisions that propel you toward unparalleled success. Welcome to a future where consumer insights are not just power – they are the driving force behind your triumphs.
The road ahead is bold, and with the right insights, you have the power to drive the change.
Embark on a transformative journey through the dynamic realm of automotive excellence with our team of over 100 senior professionals at the helm. Fueled by foresight and insightful analysis, we provide unrivaled expertise facilitated by our dedicated network of automotive category brand experts. Our extensive knowledge, spanning country-specific perspectives, allows for universally recognized metrics – essential for brand and model analyses. Our program strategically integrates additional countries each year while ensuring localized insights through on-demand analyses enriched by local market experts.
Envision the future with INDUSTRY FORESIGHT
Build for change to gain BRAND ADVANTAGE
Drive success with
RAPID RESPONSE
Our data extends beyond marketing, offering actionable strategies for your entire company.
Armed with foresight into future choices and deep insights into the catalysts of change, we're here to uncover the driving forces behind shifts in segment demand, measure marketing impact consistently, and gain comprehensive guidance for managing strategic actions at both brand and model levels.
The GfK-NIQ AutoMobility program not only provides consumer-driven metrics but also sheds light on company-wide initiatives, dealership dynamics, manufacturer recall levels, industry awards, and valuable insights into product quality.