If you know your brand positioning today, you can act fast to take your brand to the next level.
If you know your brand positioning today, you can act fast to take your brand to the next level.
Take actions to strengthen your brand. Use our brand tool to get tailored advice based on your goals.
Your brand and its strategy are successful when you make them uniquely you.
Plan smarter, act with purpose, and use insights to build an irresistible brand.
Get tips on how to strengthen your brand based on your specific business objectives - it takes less than a minute and it's free!
The logic behind the tool
Answer a few brief questions, and we'll use your answers to determine what your brand strategy might be based on one of four brand categories - power brands, mainstream brands, exclusive brands, or smaller brands. You'll get directed to actionable tips about the relevant brand category. You will not need to enter any personal details, and your answers are completely anonymous.
All of these rich brand insights come from GfK's new, state-of-the-art brand framework, GfK Brand Architect. It takes a radically new approach to brand measurement by combining data with leading-edge analytics to measure the seven keys to brand strength and how they influence consumers decisions. GfK Brand Architect quantifies the true strength of your brand and bridges the gap between the consumer and your brand’s contribution to sales so that you can tie brand’s impact on the bottom line. Not only that, but it also diagnoses the key levers of brand value so that you can take actions to drive future sales.