Media

As privacy regulations evolve and media fragmentation grows, a deep understanding of consumers is crucial for agencies and advertisers to craft impactful campaigns. Prepare for 2025 and beyond with our expert guidance.

NIQ’s world-class planning, audience, and outcomes data can elevate insights, planning, audiences, measurement, and enrichment to new levels in a compliant, safe, and privacy-first manner.

With our robust audience and outcomes data, you can:

• Fill in the gaps in your first-party data with valuable lifestyle, behavioral, interest, values, demographic and pyschographic data.
• Empower performance measurement and optimization of your digital campaigns
• Activate premium, tailored audiences aligned to your marketing strategy, campaign planning, insights, and measurement.
• Track performance and identify drivers. Monitor sales and brand share performance across in-store and online channels to understand the drivers behind competitive and category performance. Build a holistic view of an advertiser’s sales performance using our Sales and Brand data.
• Gain a deeper understanding of shoppers driving an advertiser’s performance through NIQ consumer panels.
• Improve media planning Strategize media activity based on geographically granular sales performance data.
• Measure the sales impact of media activity using our global, store-level sales data.
• Evaluate cross-channel media effectiveness to optimize spend allocation for advertisers.
• Target custom, high-fidelity audiences for digital advertising using NIQ’s rich, multi-sourced consumer-based and store-level data.
• Leverage syndicated, off-the-shelf audiences to efficiently target an advertiser’s high-propensity shoppers.

Explore our media data solutions

Explore our Media data solutions that allow you to effectively plan audiences, activate these audiences directly, and measure advertising impact on sales, consumer behavior, and to inform campaign optimization.