Over the last 6 Year, I have worked in Pay per click industry. I am Google Adwords Qualified Professional. I have good experience of Google analytics. I am capable to manage large budget PPC campaign by using google adword and Microsoft ad center. I have experience of Dart & Marine software for conversion optimization. I can create campaigns and optimize them to increase the Return on Investment (ROI). - Plan, develop and execute a/b testing to improve conversion - Reducing wasted spend by filter out irrelevant clicks with negative keywords - Work to raise our quality scores - Continually testing new angles, ad text, ad extension, campaign type, keywords match and landing pages - Optimize campaign, adgroup and keywords to get CPL, CPS and ROI target - Work collaboratively other marketing teams to realize testing initiatives