As an experienced SEO specialist, I get excited about optimization projects such as yours which are aimed at taking a business to the next level. Over the years, I have worked with numerous WordPress and WooCommerce based e-commerce sites and have acquired unique skills in site management, SEO strategy implementation, and efficient product management. Given that your online store has been operational for four years, optimal maintenance is crucial to ensure both its performance and security. Therefore, my specialized WordPress maintenance plan will not only address these but it'll also identify opportunities for improvement and growth.
In strategizing your SEO approach, I'm big on custom-fit solutions because every business faces different challenges. So, apart from enhancing visibility and traffic as per your objective, I'll also be using analytics to measure the impact of different strategies. The initial process will involve thorough website optimization that covers everything from meta tags to technical audits, making sure that your website is search-engine friendly.