John W.

Graphic design is the art of creating visual content to communicate messages effectively. It combines elements like typography, imagery, color, and layout to convey ideas and emotions. Designers work across various mediums, including print, digital, branding, and advertising, using tools like Adobe Creative Suite. The goal is to create visually appealing designs that enhance user experience, promote brands, and engage audiences. Good graphic design balances aesthetics with functionality, ensuring that the intended message is clear and impactful.