UGC Reel for UK & Irish Education Fair

Project Brief: UGC Style Professional Reel for Irish & UK Education Fair We are looking to create an engaging, UGC-style professional reel for an upcoming Irish and UK Education Fair where university representatives from top institutions will be participating. The reel will be used to promote the event and encourage students to attend. Below are the key details and requirements: Objectives: Promote the Education Fair – Highlight the date, time, and location of the event. Engage Students – Showcase the opportunity for students to meet with university representatives from Ireland and the UK, learn about study programs, and explore scholarship opportunities. Drive Registrations – Include a clear call-to-action for students to register or attend the fair. Style & Tone: UGC (User-Generated Content) Style: The video should feel authentic, relatable, and engaging, similar to content posted by real students on social media. Professional Quality: While maintaining an informal feel, the production should be polished enough to reflect a professional event. Energetic and Dynamic: The reel should have an upbeat, student-centric vibe, using dynamic shots, transitions, and music. Content Structure: Opening Hook (3-5 seconds): Start with an engaging question to grab attention: "Looking to study in Ireland or the UK?" "Want to meet university reps from top institutions?" Event Details (5-10 seconds): Quick on-screen text highlighting: Date, time, and location of the education fair. The universities attending (mention a few prominent names). UGC-Style Footage (10-15 seconds): Shots of students interacting with university representatives, browsing through brochures, asking questions, and engaging in discussions. Include real, candid moments like students talking to reps, walking around the event space, or browsing information on their phones. University Rep Interactions (5-10 seconds): Short clips of university representatives talking about their institutions (selfie-style or natural, conversational tone). Highlight key benefits such as scholarship opportunities, study programs, or campus life. Call-to-Action (5 seconds): End with a strong call-to-action: "Register now to meet university reps and learn more about your study options!" "Don’t miss out – spots are limited!" Include a reminder to register or visit the event website, along with relevant hashtags like #StudyInTheUK #StudyInIreland #EducationFair. Technical Requirements: Length: 30-45 seconds. Format: Vertical video (9:16) optimized for Instagram Reels, TikTok, and Facebook. Music: Upbeat and modern, fitting the youthful and energetic atmosphere of the event. Deliverables: Final edited video ready for social media sharing. Option to include multiple versions (if necessary) for different platforms.