Proposal for Skincare Brand Ad Promotion
Objective: Increase brand awareness, drive website traffic, and boost sales through targeted social media ads and Google Ads.
Strategy:
Ad Creation: Use high-quality visuals and engaging copy highlighting the product’s benefits (e.g., hydration, anti-aging).
Platform Selection: Run campaigns on Instagram, Facebook (carousel ads, stories), and Google Ads (search/display).
Targeting: Focus on women 18-45 interested in skincare, wellness, and organic products.
Budget & Tracking: Optimize ad spend based on performance, A/B test ads, and monitor metrics like CTR, engagement, and ROAS.
Outcome: Drive traffic, increase conversions, and achieve a positive ROI through effective ad targeting and content.