About Us
We provide solutions for Health, Fitness and Longevity in the form of informational products and supplements. Our goal is to help as many people as possible, to live a healthier and happier life.
Overview & Task
We have a YouTube channel. You can take a look and see what kind of videos we are making, what's worked, etc.
We want to create more videos and thus, hiring another video person to help out, so we can increase the volume of videos posted at our channel. While at the same time, posting on other social media sites and growing our reach.
We have the following primary goals/tasks for this job:
Make "voice-over" videos, as many of ours have been that way. Dr. Robbins records it, sends you the audio and the written script, and you turn it into a video - similar to what we currently have and hopefully better =)
Edit face videos that are recorded by Dr. Robbins. We need to do more of these. The videos will be recorded (with iPhone or camcorder) in various settings (outside, driving, in the office, etc.). You would receive the raw file and edit it (clean it up, remove "junk", etc.)
"Slice" original videos for additional "mini" contents. You would take existing longer videos, and slice them into smaller videos that we post, which would link back to the main video. This instantly creates a lot more videos, with no additional work for Dr. Robbins.
"Shorts" - since this a new trend, we would need to make NEW "shorts". While also taking OLDER content and turn those into "shorts". Yes, most of the older videos are not designed for shorts, but I'm sure you can improvise and figure out solutions around this, since the content is already there.
We'd also like to make health specific "sub" channels (Heart Health, Mental Health, etc.). Like we did for our Men's Health channel (which has been neglected and needs a lot more work).
The above would also include (when needed):
thumbnails (very important)
headlines/titles (working with Dr. Sam on this)
brainstorming potential future video topics based on stats, algorithms, competitors, what works on each social media platform (YT, FB, TT, etc) and so forth.
Bigger Picture Goals
The goal with the above is to get more views, engagement, etc. Additionally, we would then re-purpose these videos on all social media websites.
For example, for YouTube:
Make a "longer" video (5-15 min) and post that.
(ie: "5 Best Vitamins To Lose Weight")
Take the original above "longer" video and slice it up into smaller videos videos.
(ie: "Vitamin #1 to lose weight" + "Vitamin #2 to lose weight", etc., etc.)
Take all the above and also turn them into "shorts".
Now we have 1 longer video, 5 shorter "sub" videos from the original and then lots of "shorts".
From here, we can basically re-purpose the above 3 steps on all the different social media platforms, such as: TikTok, FaceBook/Meta, LinkedIn, etc., etc., etc.
BOTTOM LINE: 1 video can potentially turn into 10 videos (on Youtube) + 10 more videos on TikTok, FaceBook/Meta, LinkedIn, etc., etc. Thus, 25-50 bits of video content daily on all social media platforms.
Now, once this is done, we would then turn things up to 2 videos and then 3 videos and then 4 videos daily, and repeat the same process and basically hundreds of videos weekly and monthly all of the internet.
More content + more platforms = more potential people/engagement!
About You
Obviously, you have experience with video making, editing, etc. and are passionate about it.
You have a lot of experience and knowledge about videos and what's working on the different social media platforms. Of course, our priority is YouTube, but we don't stop there.
Since many of the topics will be "health, fitness & longevity" oriented, hopefully you are interested in these topics.
This will be a "team" effort with Dr. Robbins. He will be hands on with you, since he has the experience, it's his information and branding/reputation!
In the end – you need to be able to communicate clearly, reply promptly and be available and dedicated. This is a long-term project, so we want both of us to be happy and excited to work and help people.