Project Overview:
TWYST is a revolutionary electric toothbrush brand that combines cutting-edge technology, sleek design, and functionality. We are looking for a highly skilled and experienced product rendering and visualization specialist to create high-quality 3D product renderings, lifestyle visualizations, and a short product explainer video for use on our website, packaging, and marketing materials.
We already have initial renderings created by our designer (Ben) for reference, but we need someone who can refine these further and expand the collection to include additional angles, lifestyle settings, travel accessories, and high-quality video content. This is an exciting opportunity to work on a premium, innovative product with a clear design vision.
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Deliverables:
1. High-Resolution Product Renderings:
o Approximately 80 high-resolution product images for website and packaging use.
o Include the following views for 4 colorways:
Standard Views (Front, Left, Right, Top, Bottom, and 3/4 views) – 6 views x 4 colorways = 24 images.
Detailed Feature Views (Close-ups showcasing specific product features such as the toothbrush head design, replaceable capsule mechanism, buttons/control panel, charging base, cartridge window, embossed logo, and travel case) – 10 details x 4 colorways = 40 images.
Shop Page Images (Consistent shots of each colorway for e-commerce use) – 15 images.
Travel Case Renderings: Approximately 5 high-resolution product images and 2 lifestyle renderings exclusively focused on the travel case.
Icons Integration:
Add Power, Mode, and Dispense icons (already created by Iqbal) onto the toothbrush for all renderings and lifestyle shots.
Include digital panel icons in high resolution for specific lifestyle shots/renderings to highlight key features like brushing modes and controls.
o Final output: Each rendering in high resolution (300 dpi) suitable for both digital and print.
2. Lifestyle Renderings:
o Approximately 12 lifestyle renderings showcasing the toothbrush and travel case in various real-world settings:
Modern bathroom countertops (e.g., minimalistic, marble, wood finishes).
Travel scenarios showcasing the portability of the toothbrush and travel case.
In-use scenarios (e.g., in-hand demonstrations, brushing with app interface visible).
Key feature highlights (e.g., pressure sensor, gum care, replaceable capsule in action).
Versatile settings to be used across marketing platforms, including website banners and social media.
Travel case showcasing the travel case design, UV sterilization, charging capability, and portability.
3. Product Explainer Video:
o One 30-second product explainer video for the hero section of the TWYST website.
o Target video example: [login to view URL]
o Key video elements include:
360-degree dynamic rotation of the toothbrush and travel case.
Highlighting features like one-touch paste dispensing, the replaceable capsule, 7 brushing modes on the digital panel, and pressure sensor.
Incorporation of lifestyle visuals (e.g., countertop placement, in-use demonstrations).
Professional, smooth transitions with a sleek and modern aesthetic.
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Reference Materials:
• Ben’s Initial Renderings: You’ll have access to the existing renderings created by Ben to use as a baseline. Your task will involve refining these further and expanding the collection based on our specific needs.
• Travel Case Renderings: We will provide renderings of the travel case once development is complete for you to integrate into the deliverables.
• Iqbal’s Icons: High-quality Power, Mode, and Dispense icons as well as digital panel icons (already created by Iqbal) to be incorporated into renderings and lifestyle shots.
• Detailed Brief: A comprehensive product and design brief outlining key features, angles, and marketing use cases for each rendering and video element.
• TWYST Branding Guidelines: To ensure consistency with our brand identity.
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Additional Requirements:
• Must have experience working with consumer product renderings for e-commerce and packaging.
• Proficiency in creating photo-realistic materials and textures to accurately represent TWYST’s premium design and travel case.
• Ability to handle multiple colorways while maintaining consistency across images.
• Strong attention to detail to ensure features are highlighted accurately.
• Clear communication and the ability for unlimited revisions.
• Final deliverables provided in appropriate file formats (PNG for images, MP4/Lottie for video).
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Ideal Candidate:
• Expertise in 3D product rendering with a focus on consumer electronics or personal care products.
• Proven experience creating photo-realistic textures and lighting.
• Portfolio showcasing high-quality product and lifestyle renderings, as well as product explainer videos.
• Ability to adhere to deadlines while maintaining excellent quality.
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Estimated Timeline:
• Timeline: We aim to complete this project within 4 weeks, but timelines can be adjusted based on mutual agreement.
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To Apply:
If you believe you are the right fit for this project, please apply with:
1. A portfolio showcasing relevant work (e.g., product renderings, lifestyle imagery, videos).
2. A brief proposal outlining your approach to this project, including software/tools you use and your typical timeline for similar projects.
3. A quote based on the scope of deliverables outlined above.
We look forward to working with a talented professional who can bring TWYST’s innovative toothbrush and travel case to life through stunning visuals!