Amazon web store creator jobs

I am seeking a talented video editor with experience in editing tech-focused ...attention while delivering informative insights about various tech elements. Key Responsibilities: - Edit videos featuring tech products, AI capabilities, and interactions within the creator economy. - or AI reviews, use tech tips and tricks - Utilize dynamic and attention-grabbing transitions to keep the content lively and engaging. - Ensure the overall tone of the video is informative. Ideal Skills and Experience: - Proficiency in video editing software. - Prior experience editing tech videos or similar content. - Ability to highlight specific elements such as product features, AI capabilities, and creator interactions. - Creativity in using dynamic transitions while maintaining the video�...

We are Looking for acquire of customers for the our digital Signage Application Which help to display digital content on the screens

...I need a freelancer to assist in updating and optimizing product listings on my Shopify store. Additionally, I require the integration and proper syncing of my Shopify store with Google to ensure the products are correctly displayed on Google Shopping and Tasks: Product Updates on Shopify: Review current product listings and update with accurate details (images, descriptions, pricing, tags, etc.). Ensure each product is properly categorized for easier navigation and searchability. Add any missing product variants (size, color, material, etc.). Update or add SEO-friendly titles, meta descriptions, and product URLs for better search ranking. Google Integration: Ensure that the Shopify store is connected to Google Merchant Center. Sync products with Google Shopping...

I need a comprehensive Print and Digital Catalog made from the data and images on our Shopify website. The main purpose of this catalog is for marketing and information, so it needs to be appealing and engaging to potential customers. Key requirements: - Utilize product images from our existing Shopify store - main product photo and production drawing if available on the website - Incorporate elements of our company branding like company Logo - Include a QR code for every product - Size to be mentioned for each item - Price need not be mentioned. Or if possible, 2 catalog versions - one with price and one without price. Ideal skills for this project include experience with catalog design, a strong understanding of marketing principles, and a keen eye for aesthetics. Familiarity w...

I need a professional UI/UX designer to upgrade the overall design aesthetic, navigation and usability, as well as performance and responsiveness of my existing app which is currently live on both the App Store and Play Store. Key Areas of Focus: 1. User Profile: This is our primary focus area. We need to make this section more intuitive and user-friendly. 2. Home Screen: I want to revamp the visual design and layout, enhance user interaction and flow, and reorganize the content for clarity and ease of access. Ideal Skills: - Proven experience in UI/UX design - Previous work with mobile applications - Strong understanding of design aesthetics and usability principles - Ability to enhance app performance and responsiveness - Excellent skills in visual design and content org...

...Experience: - Proficient in illustration, with a strong portfolio of nature-themed designs - Understanding of T-shirt design requirements - Ability to create appealing and marketable designs Hi, we would like 15 new designs for our company for t-shirts and store signage. You can use the original company logo font in designs; however, we would like some of them to be different. We need one new design font that pays a nod to the original 1944 font but is modern.   Here is a list of the requested designs. We want all our designs to reflect our actual store pets. 1. Parrot design - 2. Cat design - 3. Chica, the cat with a collar saying Northwest Seed & Pet on it  4. Django, the grumpy cat  5. Kiwi, the bird (pineapple conure parrot) 6. The gorilla w/ ...

...links as per our discussion. videos should have appropriate thumb nail, disclaimer, subscribe notification. Videos will be short - around 10-15 minutes. this will be ongoing assignment so provide your best price. I am only looking for person with beginner skills level - since the channel is in early stage, I do not have high budget, and not looking for very experienced creator for now. I'm looking for a talented video creator who can produce engaging and informative YouTube videos on various subjects. I will provide topic - you need to create, compile, Edit/compose videos on various subjects. (add images, videos, music, add other elements as needed etc) - thumbnail should be included in all final videos Key Requirements: -create thumbnail, subscribe and bell icon ...

I'm looking to develop an app that connects small content creators on various social media platforms like Facebook, Instagram, and YouTube. The idea is to help these creators grow their online presence by exchanging follows, likes, and comments. Key Requirements: - The app should support Facebook, Instagram, and YouTube. - It must facilitate interactions such as follows, likes, and comments. - Users will authenticate their accounts through manual input, so the app needs to be user-friendly and secure. - The app should have push notifications to alert users of new interactions, follows, likes, and comments. - There should be a feature to report abuse or spam to ensure a healthy community. - Include an in-app messaging feature to allow users to communicate with one another. - Add a us...

I need my shopify store to be zoomed out by 80% (browser) by default.

...storytelling. o Develop automated originality checks to ensure 100% unique and copyright-free content. 2. Retrieval-Augmented Generation (RAG) o Implement ChromaDB / FAISS / Weaviate for vector search. o Implement Semantic Search to improve contextual understanding and recall. o Allow AI to recall past story elements, maintaining character & plot consistency. 3. Graph-Based Memory & Character Tracking o Store relationships between characters, factions, cultivation realms, sci-fi elements, and plotlines using Neo4j / LangGraph. o Prevent AI from contradicting past plot points. o Implement Graph Databases for deep memory tracking. o Use Quantum Entanglement Techniques to enhance character and event continuity. 4. Multi-Agent AI for Self-Improvement o Implement AI feedback l...

I'm seeking a professional content creator to prepare a comprehensive help guide for my app aimed primarily at new users. Key Requirements: - The guide should contain clear and concise text instructions complemented by visual aids such as screenshots and diagrams. - The content should cover several sections including 'Getting Started', 'Feature Explanations', and 'Troubleshooting'. - It should also include a detailed guide on navigating the app, its features, and how to use them. Ideal Skills: - Proven experience in technical writing or content creation for apps. - Ability to explain complex concepts in simple, easy-to-understand language. - Proficiency in creating or working with visual aids. The goal is to make this help guide as user-frien...

...increase organic traffic. - Create and integrate custom widgets into the theme. - Optimize the website to ensure fast loading times. - Ensure the website performs consistently across different web browsers. The content for the site will be a mix of our current content and new content that will be provided. I need to create a front store from Amazon and other social media websites as well. Please note: - I will provide the theme for your review before the project is awarded. - The website needs to go live in two weeks. - Only apply if you have the necessary skills and resources. Ideal Skills: - Web Design - Graphic Design - Theme Customization - Social Media Integration - Creative Content Implementation Please, do not apply if you do not have the skillset...

I'm seeking an experienced content creator, particularly with a knack for crafting engaging blogs and articles, to promote my product. The content should be written in a professional tone, aimed at general consumers. Ideal Skills Include: - Exceptional writing and content creation skills - Experience in crafting promotional content - Ability to write in a professional tone - Understanding of the general consumer market - SEO knowledge to boost content visibility I am looking for someone who can create compelling content that will not only inform but also persuade consumers to consider my product.

...Automation: The system should manage booking appointments, responding to FAQs, and sending order confirmations. - Payment Integration: Utilize Stripe/PayTabs for payment processing, generating and verifying payment links seamlessly. - WhatsApp Group Automation: Efficiently assign jobs to my team of braiders and drivers, and notify them of new bookings. - Data Management: Use Google Sheets or Airtable to store and track all reservations. - Multi-language Support: Ensure the system can handle customer interactions in multiple languages. The ideal candidate for this project should have extensive experience with WhatsApp business API, Zapier, and ChatGPT-4o. A solid understanding of payment integration and data management platforms is crucial. The goal is to fully automate this proc...

I'm looking for a skilled developer to create a payment panel for my Pterodactyl Game Server Hosting. The panel needs to authenticate service delivery after payment is received via PayPal. Key Requirements: - Create a store page linked to my website () for viewing various plans - Plans include: Basic Plan, Standard Plan, Premium Plan - Resource allocation for each plan includes: RAM, CPU, Storage space, and CPU Priority - Use of API callback for service delivery authentication - Enable customers to upgrade, downgrade, or cancel their plans directly from the payment panel. - Implement the option to use discount codes or promotional offers during checkout. - Automate invoice generation and emailing to customers after each successful payment. - Develop a

I'm looking for a social media expert to manage my Facebook page. The primary goal is to engage my current audience with entertaining content. Your tasks will include creating and posting a variety of content types - videos, images, and text posts. Ideal Skills: - Social Media Management - Content Creation (specifically for Facebook) - Understanding of Audience Engagement - Creativity and Innovation - Video Editing Skills Your ability to produce high-quality, entertaining posts that resonate with my audience is key to this project's success.

I'm seeking a skilled Wikipedia page creator for a Film Director and Actor. The ideal freelancer should have: - Proficiency in Wikipedia's content guidelines and standards. - Experience in writing engaging and factually accurate biographies. - Prior knowledge or interest in the film industry can be a plus. The task involves crafting a well-researched, neutral, and comprehensive Wikipedia page that accurately reflects the subject's career and achievements.

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I'm looking for a professional with Shopify experience to assist me in fine-tuning my existing store. Key tasks will include: - Configuring the payment gateway - Setting up shipping - Creating strategies for driving traffic to the store An important aspect of this project is optimizing the store for SEO and marketing via email. Ideal skills and experience: - Extensive knowledge of Shopify - Expertise in SEO - Proficient in email marketing strategies - Experience in eCommerce store setup - Understanding of payment gateway and shipping configurations The store will be set up for selling physical products.

I'm looking for a skilled developer to create an automated betting system for me. This system needs to be able to interact with multiple offshore betting accounts, monitor live game data and odds, and detect line movements before the sportsbook locks the bet. Key Features - Securely store and manage multiple betting account credentials. - Monitor live data and odds via both API and web scraping methods. - Detect line movements in real-time. - Automate bet placement based on user input. Bet Placement Mechanics - A single click prepares a bet slip with the correct amount. - A double click places the bet instantly. The system should run on a cloud VPS for optimal speed and performance. Ideal Skills and Experience - Proficiency in Python, specifically with libraries suc...

I'm looking for a professional to set up an automotive car parts site on Sh...site. - Integration of payment methods: Credit Card, PayPal, and Apple Pay. - Social media integration with Facebook and Instagram. - Ownership of all intellectual property. Please note, the type of Google ratings to be integrated hasn't been decided yet, but a solid understanding of Google integration, ratings, and reviews is a plus. Ideal Skills and Experience: - Proven experience in Shopify store setup. - Knowledge of automotive car parts an advantage. - Strong skills in payment and social media integration. - Excellent understanding of Google ratings and reviews. - Ability to ensure full IP ownership. Please provide examples of similar projects you've completed. The design theme sh...

I'm looking to develop a productivity app focused on task management. The app should be exclusively for iOS. Key Requirements: - Expertise in iOS app development - Experience in creating productivity apps, particularly with task management features - Ability to design user-friendly interfaces - Strong knowledge of the App Store guidelines and requirements - Excellent communication skills for regular updates and discussions - Proficiency in Swift programming language

I'm looking for a talented designer to create a traditional-style logo for my Ballarat-based Indian grocery store. The logo should incorporate a 'spices and herbs' theme, which is fitting for a grocery store specializing in Indian cuisine. Key Requirements: - Design a traditional-style logo - Incorporate 'spices and herbs' elements - Use a 'Green and White' color scheme Ideal Skills and Experience: - Strong portfolio of traditional and minimalist designs - Experience in creating grocery store logos - Exceptional understanding of color theory and design principles - Ability to incorporate specific themes into design

...process with minimal steps. User Account: Allow users to track orders, save payment methods, and manage addresses. Contact and Support: Provide customer service options (chat, email, phone). 4. Develop the Website Frontend Development: Create responsive and interactive UI components. Implement product filters, search functionality, and sorting options. Backend Development: Set up a database to store product details, user information, and orders. Develop APIs for product management, user authentication, and payment processing. E-commerce Features: Integrate a shopping cart and checkout system. Add payment gateways (e.g., PayPal, Stripe, credit cards). Implement order tracking and email notifications. Admin Panel: Build a dashboard for managing products, orders, and c...

I'm seeking a skilled video creator to produce project walkthroughs and customer testimonial videos for my construction company. The walkthroughs will showcase our completed projects, and the testimonials will be from satisfied customers endorsing our work. These videos will be used across our company website, social media platforms, and email newsletters. The tone of the testimonial videos should be inspirational and motivating, capturing the positivity and satisfaction of our clients in a way that inspires prospective customers. Ideal Skills and Experience: - Proficiency in video editing and production - Experience creating professional, high-quality construction videos - Ability to create an inspirational and motivating narrative - Knowledge of video marketing for diffe...

I'm seeking a skilled video creator to produce project walkthroughs and customer testimonial videos for my construction company. The walkthroughs will showcase our completed projects, and the testimonials will be from satisfied customers endorsing our work. These videos will be used across our company website, social media platforms, and email newsletters. The tone of the testimonial videos should be inspirational and motivating, capturing the positivity and satisfaction of our clients in a way that inspires prospective customers. Ideal Skills and Experience: - Proficiency in video editing and production - Experience creating professional, high-quality construction videos - Ability to create an inspirational and motivating narrative - Knowledge of video marketing for diffe...

...an email marketing tool (e.g., Klaviyo, Mailchimp) to build an email list. Menu Design & Navigation Improvements: - Modify the menu to have the same look & feel as Jared.com. - Ensure intuitive navigation that highlights key categories (e.g., Engagement Rings, Diamonds, Men’s Jewelry, etc.). Hide Certain Products from Storefront: - Ensure Silver & Stainless Steel products do not appear in the store. - Filter out any unwanted metal types in CleverGem and Stuller API results....

I need a custom-built ZOHO application for efficient vendor management. Key Features: - A shareable link for vendors to fill out their details (Company Name, Vendor Name, Email, Position, Phone, Address) - Automatic email dispatch to both the company and the vendor post form submission. - Contract issuance upon form completion. - Comprehensive vendor profiles with form details plus reminders for contract, insurance, and badge expirations (45 days prior). - An assets list within the app for assigning/unassigning assets, reflecting in both the assets list and vendor profile. - Document upload capability per vendor profile. - A feature for sending project announcement emails to vendors based on their designated "positions". Positions to include: - Various technician and construct...

I'm seeking an SEO expert for my WooCommerce online shop, based in Australia. My primary goal is to boost product sales through improved visibility and reach on search engines, particularly Google. Key Responsibilities: - Conduct a comprehensive SEO audit of the website. - Develop and implement a tailored SEO strategy focused on enhancing product sales. - Conduct detailed keyword research to identify high-potential keywords for product pages. - Develop a content strategy that supports SEO goals and drives organic traffic. - Optimize on-page elements including meta tags, headers, and product descriptions. - Enhance local SEO tactics, including Google My Business optimization. - Identify and implement technical SEO improvements for better site performance. - Analyze competitor SEO stra...

Edition of 3 PDF format of Book Softcover, Hardcover and Audiobook for Kindle Amazon

...looking for a live-action video reminiscent of Jack Pembrooke's style, where we test bizarre store policies. The video should be humorous in tone, engaging viewers with a light-hearted approach to the subject matter. Key Aspects: - Length: The video should be between 5 to 10 minutes. - Style: It should be shot in a live-action format, with a similar stylistic approach to Jack Pembrooke's videos. Ideal Skills and Experience: - Prior experience in creating humorous, live-action videos. - Understanding of comedic timing and delivery. - Ability to mimic or be inspired by Jack Pembrooke's style. - Experience with content that involves testing real-world scenarios. I'm open to suggestions for bizarre store policies to test. Ill be charging exactly $30 ...

I'm seeking assistance to get my Amazon SES account set up and approved for both transactional and marketing emails. Currently, I haven't taken any steps in the application process. Key Responsibilities: - Guide me through the Amazon SES application process to get out of the sandbox. - If necessary, assist in the setup and configuration of DKIM and SPF records to improve email deliverability. Ideal Skills: - Experience with Amazon SES - Knowledge in email deliverability techniques - Familiarity with DKIM and SPF records - Strong communication skills to provide clear guidance

I'm looking for an innovative individual who can create simple yet engaging music and video content using AI. The primary goal of this content is to entertain, with a distinct focus on a Medieval style. Key Requirements: - Proficiency in using AI tools for content creation - Strong understanding and appreciation for Medieval music and visual aesthetics - Experience in producing content for both music and video - Creativity in making entertaining content Ideal Skills: - AI content creation - Music production - Video editing - Understanding of Medieval style - Creative thinking

I'm facing a serious situation involving a TikTok page that's bullying me. I need help identifying the real creator of this page. I have the username, but I need a professional to help me figure out who is behind it. Ideal skills for this project include: - Experience with social media investigations - Cybersecurity expertise - Skills in digital forensics Your task will be to: - Help me identify the user behind the TikTok page - Provide insights on the content details of the page and whether it can be used against me I am looking for someone who can handle this situation discreetly and professionally.

...experience. - Technical proficiency: Expertise in Swift, Kotlin, Java, Objective-C, React Native, or Flutter. - Strong knowledge of mobile frameworks, libraries, and tools. - Familiarity with RESTful APIs and JSON to connect mobile applications to backend services. - Experience with third-party libraries, APIs, and cloud services like Firebase. - Knowledge of app deployment processes on the App Store and Google Play. - Version control: Experience with Git or other version control systems. - Strong problem-solving and analytical skills with attention to detail. - Communication: Excellent verbal and written English communication skills are a must. - Remote work readiness: Ability to work independently, manage time effectively, and collaborate with a distributed team across differen...

I'm seeking a creative content creator for an educational campaign targeting students, teachers. The project will entail developing engaging adverts in the form of images and videos, and potentially assisting with logo design. The visual content should be in a modern and trendy style, appealing to the target demographic. Key Requirements: - Experience in creating visual content for educational campaigns - Proficiency in developing images and videos - Ability to design in a modern and trendy style - Logo design skills would be an advantage

I'm in need of a talented video content creator based in Pennsylvania. Your primary role would be to produce engaging promotional/marketing videos that cater to our social media audience. Key Responsibilities: - Conceptualize and create compelling video content that aligns with our brand and marketing objectives. - Ensure all content is optimized for various social media platforms. - Collaborate with our marketing team to understand content needs and timelines. Ideal Skills and Experience: - Proven experience in video production and editing. - Strong understanding of social media trends and audience engagement strategies. - Creative mindset with the ability to generate innovative content ideas. - Excellent communication and collaboration skills. -Speak Spanish

I'm an Amazon reseller facing a product authenticity complaint. Need expert assistance to draft an appeal letter and help me counter this seemingly fraudulent complaint. - Type of Complaint: I received a product authenticity complaint. - Assistance Required: I need help specifically drafting an appeal letter. - Supporting Documents: I have product images to support my case. Ideal candidates would be those who have prior experience dealing with Amazon's complaint system and can help me create a strong appeal to address this issue.

... Real Authentication System: Replace the current mock with a secure system (e.g.: Auth0, Firebase Auth, or JWT + OAuth2). Add permission controls (e.g.: admin, analyst, client). Real-Time Notifications: Develop an alert system using WebSocket or tools like Pusher/Socket.io. 2. Data Features Data Synchronization: Create jobs to automatically update campaign data (e.g.: every 5 minutes). Store metrics history for temporal analysis. Automatic Insights Calculation: Develop algorithms to identify trends (e.g.: "CPA increased by 20% in the last week"). Report Export: Generate PDF/Excel with filtered data (e.g.: performance by period, platform). 3. AI System AI Integration in Chat: Connect to an NLP API . Train the model to answer technical marketing questions (...

I'm seeking a specialist to assist in both the design and development of a minimalist E-commerce website for a logistics company. Key Requirements: - Proven experience in E-commerce website design and development - Expertise in minimalist design - Proficiency in creating responsive web designs for mobile and tablet devices - Experience in SEO optimization for E-commerce sites Your role will be instrumental in creating a user-friendly, enticing, and efficient online store. Please provide examples of your previous work, particularly any minimalist E-commerce sites you have developed.

Freelancer Marketer Wanted– Earn 20% Commission + Bonuses! Are you a skilled digital marketer, influencer, or content creator looking for a high-reward opportunity? I’m looking for a driven and results-oriented freelancer to market and sell a high-fashion e-book with a generous 20% commission per sale—plus exciting bonuses for top performers! What You Get: ✅ 20% commission on every sale ($3.80 per $18.99 sale) – the more you sell, the more you earn! ✅ Performance bonuses to reward your efforts: Hit 50 sales? Get a $50 bonus! Hit 100 sales? Get a $150 bonus! Hit 200 sales? Get a $400 bonus! ✅ No limits on earnings – your income depends on your hustle! ✅ A highly marketable e-book in the fashion space—something stylish, aspirational, and easy ...

I need an expert to help me increase phone calls to my pharmacy store, primarily targeting local residents. Currently, the main method employed has been word of mouth, but I believe I need a more robust promotional strategy to reach my goals. Key Requirements: - Development and implementation of a stronger promotional strategy - Targeting local residents effectively - Increasing overall phone call volume to the pharmacy Ideal Skills and Experience: - Proven track record in local business promotion - Excellent communication skills - Creative thinking to devise unique promotional strategies

I'm on the hunt for a high-profit physical product to sell on Amazon FBA . This project involves identifying a winning product that fits this criteria. Key Responsibilities: - Conduct thorough market research to pinpoint a high-margin physical product. - Analyze potential products for profitability and market demand. Product that has room to grow and also have a monthly income of $150k - 200k monthly and also have an average review is 200-400 - Present a shortlist of viable product options. Product has to fall under the small and large standard size category You need to have great knowledge about Amazon FBA Ideal Skills and Experience: - Proven experience in product sourcing and market analysis. - Strong understanding of profit margin calculation and...

I'm seeking a freelancer to develop an AI agent capable of generating articles and blog posts, and integrating MyMind functionalities into ChatGPT or a similar platform. Key aspects...blog posts. - The integration should allow for organizing ideas and notes, as well as facilitating brainstorming and creative thinking. - The AI should be able to gather information for content creation predominantly from user input. Ideal Skills and Experience: - Proficiency in AI and content generation systems. - Experience with MyMind and ChatGPT or similar platforms. - Strong understanding of web scraping and database management. - Excellent programming skills, preferably in Python or JavaScript. - Previous work in developing interactive AI content creators is a plus. Looking forward to ...

I’m looking for a skilled AI video creator to generate a realistic-style video using AI. The content will depict fictional interactions between well-known people, similar in style to Unknown Collective. The video is for a hip-hop song, so the appearance must be engaging and stylish. The video will accompany a 4-minute song, but a loopable 1-minute 20-second sequence is sufficient. What I Will Provide: 3 to 4 scene concepts with clear descriptions of the interactions. We can talk about this more in depth, to evaluate viability. Reference images or examples for character likeness and atmosphere. Requirements: Experience in AI-generated video tools. Ability to create high-quality, realistic depictions of famous personalities. Smooth and natural character movements. Delivery ...

I'm looking for a seasoned social media content creator to develop and manage my company's Instagram, YouTube, and LinkedIn profiles. My consulting firm, which focuses on small and medium-sized enterprises, needs 12 posts per month on each platform, including Instagram Reels, YouTube Shorts, and inspirational LinkedIn posts and videos. - Content Types: Primarily Instagram Reels and YouTube Shorts, with inspirational and video posts on LinkedIn. - Monthly Budget: I'm seeking a competitive monthly rate with the possibility of extending our collaboration in the future. - Comprehensive Service: The ideal candidate will handle all aspects of content creation, strategic planning, and scheduling. Given that our target audience is Spanish SMEs, fluency in Spain's Spani...

I'm seeking a professional with proven experience in Shopify store management, specifically in the area of marketing and campaign strategies. My primary interest lies in email marketing, and I need assistance with designing email templates and writing compelling email content. A strong understanding of ecommerce and Shopify is essential, as well as expertise in email marketing strategies. Please get in touch with your quotes.

I'm looking for an experienced SEO professional who can conduct keyword research to help improve my Amazon listings. The primary goal is to increase sales through better visibility and search rankings. Key Responsibilities: - Conduct comprehensive keyword research across all my Amazon products - Optimize listings based on findings Ideal Skills and Experience: - Proven track record in SEO and keyword research, particularly for e-commerce platforms like Amazon - Strong understanding of Amazon's categorization and search algorithms - Excellent communication skills to explain findings and recommendations

I'm looking for a talented content creator with a knack for innovative and futuristic writing. The content will be used to showcase our Lithium-based solar UPS inverter on Amazon, targeting Domestic and small business owners and shop owners in areas where electricity cuts are more prominent. Key Features to Highlight: - High energy efficiency - Long battery life - Smart connectivity - Compact design - Environmentally friendly - High energy delivery capabilities The goal is to create appealing, efficient, and persuasive content that effectively communicates our product's unique features and benefits to potential customers. Ideal Skills and Experience: - Proven experience in product content creation, particularly for tech or home improvement products - Excellent u...

I'm looking for an expert in Shopify with experience in setting up eCommerce sites for physical products. Your task will include setting up the store, incorporating best practices for eCommerce, and ensuring a user-friendly interface. Ideal skills for this job: - Proficient in Shopify and eCommerce - Experience with setting up stores for physical products - Knowledge of eCommerce best practices - Ability to create a user-friendly interface