Digital Marketing Strategist for Financial Training

Job Title: **Content Strategist & Digital Marketing Specialist** **Position Overview:** Seeking an experienced Content Strategist & Digital Marketing Specialist to repurpose, organize, and market a library of audio/video training materials for financial advisors. The ideal candidate will have a strong background in content development, digital marketing, and subscription-based business models. This individual will work closely with the founder to develop a go-to-market strategy, design a pricing structure, and create engaging, high-value content that attracts and retains subscribers. ### Key Responsibilities: 1. **Content Categorization & Strategy** - Review and segment over 50 hours of recorded training material and approximately 1,000 hours of Zoom recordings into key categories (e.g., *Practical Knowledge*, *Best Practices*, *Prospecting Strategies*, *Client Relationship Skills*). - Develop an effective content roadmap, balancing free and paid content to attract new subscribers and retain existing ones. - Design engaging content formats (e.g., short video snippets, podcast episodes, guided series) that leverage the existing material. 2. **Podcast & Video Production** - Extract, edit, and format Zoom recordings into themed podcast episodes and short-form videos. - Write scripts or outline content summaries to enhance each episode’s quality and focus. - Coordinate with external vendors or use in-house tools (like Descript, [login to view URL], or Adobe Suite) for production if needed. 3. **Subscription-Based Model Development** - Assist in defining subscription tiers and pricing, considering the audience’s professional income and demand for high-quality content. - Set up and manage a paywall strategy, with the goal of converting free users to paid subscribers. - Research and recommend subscription hosting platforms (e.g., Kajabi, Teachable, or a custom solution). 4. **Marketing & Engagement Strategy** - Develop and execute a content marketing strategy, including email, social media, and LinkedIn campaigns, to attract and engage subscribers. - Design a lead-generation strategy using content snippets, blog posts, or webinars to convert viewers to subscribers. - Track and analyze campaign metrics to refine strategy for optimal results. 5. **Client & Firm Licensing Deals** - Collaborate with the founder to create custom packages for firms seeking exclusive training material. - Assist in pricing and negotiation with firm clients, including potential retainer models for custom work. 6. **Project Management** - Set timelines, manage priorities, and track progress to ensure timely delivery of content and project milestones. - Maintain clear communication with the founder and any external vendors to coordinate project needs. ### Qualifications: - **Experience** in digital content strategy, especially within a subscription or online course model. - **Skills in multimedia editing and production**, with proficiency in tools like Adobe Premiere, Final Cut Pro, or Descript. - **Strong understanding of content marketing** and lead generation strategies, with experience in email marketing and social media. - Familiarity with hosting and managing paid content platforms (Kajabi, Teachable, or similar). - **Highly organized and detail-oriented**, with strong project management skills. - **Creative and adaptable**, with the ability to turn raw content into polished, marketable products. ### Preferred Background: - Experience working with financial advisors or in the financial services industry. - Knowledge of best practices in digital marketing for high-income audiences. - Familiarity with industry-specific content compliance, especially for financial advising and investment coaching. ### Compensation: Competitive salary or hourly rate, depending on experience. Potential for project-based bonuses. --- The main goal is enhancing the quality of the content. Focus on strategies for new subscriber acquisition. The primary target audience is experienced financial advisors.