Hi there,
I am eager to assist with your Amazon Search and DSP tasks. Here's how I would approach both assignments:
Task 1: Search Term Report Analysis
I will audit the provided search term report to identify high-performing keywords, low-converting terms, and potential negative keywords to exclude. This analysis will include trends in impressions, clicks, and conversion rates, along with actionable recommendations to optimize bids and improve campaign performance.
A comprehensive presentation will be created to visually represent these findings with charts and graphs.
Task 2: Q4 DSP Media Plan
The main objective for the DSP is to increase topline revenue by 30% through targeted advertising strategies. Key Performance Indicators (KPIs) will include ROAS, CTR, and conversion rates to measure success.
The execution timeline will span from initial setup to continuous optimization throughout Q4.
I will also suggest additional strategies, such as social media campaigns and product listing optimizations, to further support the revenue goal.
Once awarded, I would appreciate access to the necessary files for a thorough analysis.
Regards,
Engr. Amjad KH