Developing High-Performing Dynamic Educational Websites with Advanced SEO

Work Instruction for Developing High-Performing Dynamic Educational Websites with Advanced SEO Purpose To create feature-rich, paid educational website focused on OC (Opportunity Class) and Selective School Test preparation which is mobile phone compatible as well. Both test formats will have two sections on Thinking Skills and Mathematical Reasoning. The website aim to deliver exceptional user experiences, seamless content management, and advanced SEO practices to maximize visibility, traffic, and user acquisition. All questions are multiple-choice. OC Test Overview • Test Sections: each test contains o Thinking Skills: Number of questions: 30 questions. Time allowed: 30 minutes Options for each question: 4 o Mathematical Reasoning: Number of questions: 35 questions. Time allowed: 40 minutes Options for each question: 5 • Future Expansion: Allow for adding more test papers. • Reference Site: [login to view URL] Selective School Test Overview • Test Sections: each test contains o Thinking Skills: Number of questions: 40 questions. Time allowed: 40 minutes Options for each question: 4 o Mathematical Reasoning: Number of questions: 35 questions. Time allowed: 40 minutes Options for each question: 5 • Future Expansion: Allow for adding more test papers. • Reference Site: [login to view URL] Key Requirements 1. Domain and Hosting Setup • Utilize pre-purchased domains for branding and SEO. • Configure reliable DNS and hosting for high uptime and fast loading. • Implement SSL certificates for secure HTTPS connections. 2. Website Features A. Content Management System (CMS) • Develop separate question banks for OC and Selective preparation, each with 100 sets of each Thinking skills as well as Mathematical reasoning questions (10-20% questions with pictures/ tables). • Provide distinct, clearly labelled links to the respective question banks. • Build an admin dashboard for easy management of questions (add, edit, delete). B. Dynamic Test Results • Automatically terminate tests after allocated time, with a visible countdown timer. • Display instant results: o Green tick for correct answers. o Red cross for incorrect answers. • Allow clickable question numbers to display correct answers and detailed explanations after test completion. C. Subscription Tiers • Trial Access: Free access to one set of question papers. • 1-Month Subscription: Access 15 question sets per subject. • 12-Month Subscription: Full access to all 100 question sets. • Include options for discounts and promotional offers. D. Admin Controls • Enable customization of question availability for each subscription tier. • Allow activation or deactivation of specific questions as needed. E. User Interface (UI) • Design a visually appealing, child-friendly interface. • Ensure responsive, mobile-friendly design for all device types. • Optimize navigation and loading times for better engagement. F. User Authentication • Implement secure user registration and login for parents/guardians. • Prevent unauthorized account sharing by: o Limiting one payment per user. o Blocking unpaid devices from accessing content. o Disabling simultaneous logins from multiple locations. G. Payment Gateway Integration • Support secure payment methods, including credit cards, PayPal, and Stripe. • Automate subscription activation upon payment confirmation. H. Helpdesk Feature • Include a query form with fields for name, email, and query details. • Automate responses: o Chatbot can reply to some frequently asked questions. o Acknowledgment email: "Thank you for your query. Our team will respond within 24–48 hours." and o Notify support team for faster resolution. I. Analytics and Reporting • Track user progress (e.g., completed questions, accuracy rates, time spent). • Generate detailed performance reports for parents. • Use tools like Google Analytics to monitor website traffic and behaviour. J. Advanced SEO Optimisation • Conduct keyword research to target OC and Selective preparation terms. • Implement on-page SEO practices: o Optimized titles, meta descriptions, headers. o Alt text for images. o Structured data using schema markup. • Optimize site performance: o Use caching and CDNs. o Minimize code and compress images. • Develop an SEO-friendly URL structure (e.g., /oc-preparation). • Publish blog posts optimized for high-ranking keywords. • Submit XML sitemaps for proper indexing. K. Security • Ensure SSL encryption and compliance with privacy laws. • Use secure authentication protocols. Development Process A. Platform Selection • Use scalable platforms like WordPress with plugins, custom PHP, or frameworks like Django or Laravel. B. Database Setup • Store data for: o Questions, answers, and solutions. o User accounts, subscriptions, and progress. C. Backend Development • Manage question banks and subscription tiers. • Dynamically release questions based on subscription levels. D. Frontend Development • Create user-friendly interfaces for: o Test-taking and result displays. o Subscription management and payments. o Helpdesk query submission. Overall progress status E. SEO Integration • Use tools like Yoast SEO or Rank Math. • Optimize site speed and mobile responsiveness. F. Testing • Test functionalities, payment processing, cross-browser compatibility, and SEO performance. G. Launch • Deploy the website on configured domains. • Submit sitemaps and verify indexing. • Execute pre-launch marketing campaigns. Expected Outcomes • Fully operational, user-friendly, SEO-optimized websites. • Efficient question bank and subscription management. • High search engine visibility. • Smooth helpdesk functionality and enhanced user satisfaction. • Mobile phone compatible. Timeline Development Goals • Upload an initial set of 1,000 questions. • Add 1,000 questions monthly, till it reaches 200 sets for both OC and Selective. • Provide flexibility for future additions. • Optionally, train staff for question uploads. Report on weekly progress during site development Maintenance Schedule • Dedicate 1-2 days monthly for uploads and technical updates. Launch Goals • Fully operational websites within 1 month. • Allocate time for quality assurance and testing. Long-Term Vision • Train staff for independent content management. • Foster continuous improvements and feature additions. • Expand to prepare for other exams upon success. • Strive to outperform competitors like www.notesedu.com.au. Customer Review Strategy • Aim for 500 positive reviews. • Leverage early feedback from 50 existing customers. • Minimize negative reviews during testing phases. Check for any copyright issues.