Internet Marketing and SEO Strategic Plan

Research and Analysis Customer Segmentation: Define detailed marketing strategy and costs to market to : 5 Key Segments. Include detailed strategy for each of the five segments using enhanced SEO web pages to Nextech's website, identify publications, groups and associations to market into each sub group with 3 options for free and 3 for paid advertising as well as a budget for each. 5 Segments Classic car parts Car Parts Custom tooling Prototypes such as product casings, mechanical parts and consumer product designs 3d printed Scan on demand Create marketing piece (1 page) for each of these 5 segments, that can be easily embedded advertised in chat, Linkedin or social media campaigns. Create marketing strategy to sell into each sub group as well as strong SEO presence and top search results for each sub group. Classic Car Parts & General Auto Parts (3 subgroups) 1) antique car collectors, 2) automotive enthusiasts, 3) online parts resellers Identify print, social media groups, chats and website marketing opportunities. As well as a break out of the cost of advertising/promoting sites using google Custom Tooling (8 Subgroups) 1) Manufacturing Companies 2) Maintenance Repair in Oil and Gas 3) Energy and Utilities 4) Industrial Equipment 5) Aerospace and Defense 6) Education and Research 7) Robotics and Automation 8) Tooling Distributors and resellers. Prototypes ( 9 Subgroups) 1) Product design and development teams 2) Automotive manufacturing and suppliers 3) Aerospace and defense in protyping 4) Consumer Goods 5) Tech Startups 6) Architecture and Construction 7) Education and research 8) Industrial Equipment and manufacturing 9) Robotics and Automation 3d Print on demand: include in each of the segments as an add/other product Competitive Analysis: Identify competitors in the 3D-print space for each of the 5 segments. Analyze their pricing, product offerings, marketing strategies, and customer reviews. List domestic (US) and state (CA) leaders in the industry. Identify approximate size and annual growth of each of these 5 segments and opportunities or unfilled demands within each segment. Market Trends: Research emerging trends in 3D printing for each of the 5 segments Identify growing interest areas like sustainability, unique customizations, or cost-efficient replicas. Brand Development Brand Identity: Create a memorable logo and tagline emphasizing precision, customization, and reliability for each of the 5 segments to be included in their specific web page within Nextech's website Develop a brand voice tailored to each audience (e.g., professional and tech-savvy for resellers, passionate and nostalgic for automotive enthusiasts). Unique Value Proposition (UVP): Highlight key benefits such as speed, cost savings, and access to hard-to-find parts. Emphasize the accuracy of 3D scanning and the durability of materials used benefits and marketing strategy for each segment. Professional Website: Build user-friendly pages that blend in with existing website - offering a specific page for: Classic car parts Car Parts Custom tooling Prototypes such as product casings, mechanical parts and consumer product designs 3d printed Scan on demand Each page embedded company website showcasing services, case studies, and examples of work; colorful, professional and eye catching. With online order page with link for uploads. Specific name and landing page on Nextech website for each category, specific product name examples: prototypes - "Nextlayer Prototyping" 3d printed prototypes car parts - "Protoparts Automotive" Custom 3d Car Parts then create SEO campaign for each product with comprehensive marketing strategy Include a form for inquiries and quotes, optimized for mobile devices. Search Engine Optimization (SEO): Optimize each product for keywords like "custom 3D printed auto parts," "antique car part replication," and "custom car part fabrication." 50 back page links for each segment page and 10 key words for each segment page Create 5 content blogs or guides about the benefits of 3D printing in each of the 5 segments