Boost Sales Through Social Media Management

I'm looking for a skilled social media manager to help drive more sales through our website and social media platforms, specifically Facebook and Instagram. The primary goals include increasing brand awareness and engaging with existing followers through well-curated content. Ideal candidate should have: - Proven experience in social media management focused on sales - Ability to create engaging and informative content aimed at promoting brand awareness and company information - Skills in tracking website traffic and optimizing strategies based on data analysis - Familiarity with Facebook and Instagram's business tools and algorithms Content to be posted will primarily be: - Educational content: This could be industry-related insights, tips or advice that positions our brand as a thought leader - Brand awareness content: Posts aimed at increasing visibility and recognition of our brand - Company information: Updates about our company, its achievements, milestones, and culture The goal is to create a strong online presence that will ultimately drive sales. Content should be posted daily to maintain high engagement. The content should have a casual and approachable tone. The content should target event managers and promoters, event venues, and people needing CPR training. The target market will be focused on the local area. Share customer testimonials and success stories to build trust and drive sales. The strategy should include paid advertising campaigns to boost visibility and sales. Educational content should be primarily in the form of a variety of formats to position our brand as a thought leader. Educational content should primarily be in the form of infographics and blog posts to position our brand as a thought leader. The paid advertising campaigns should primarily aim to increase website traffic. Educational content should be posted weekly to maintain engagement.