Build, plan and implement the overall digital marketing strategy; Manage and oversee different digital marketing channels; Measure ROI and KPIs; Oversee all the company's social media accounts; Measure and manage online content; Track SEO and Google Analytics data an make complex analysis; Build and inbound marketing plan; Anticipate sales performance trends; Research competition, investigate benchmarks and provide suggestions for improvement.

Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution; Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters; Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results.

Evaluate existing marketing materials, social media and advertising, determining how successfully these target customers and generate sales; Improve client engagement through social media; Coordinate content platforms such as website, blog and landing pages; Write content mindful of SEO keywords to generate organic search engine rankings; Manage email and social media marketing campaigns, online advertising, mobile and local marketing;