• Marketing Strategy Development & Planning
• Develop the Marketing Strategy and define future direction for the Brand
• Designing, aligning and planning marketing campaigns basis business objectives
• Overall Campaign Planning (Planning, Budgeting, Calendar Finalization and Innovations)
• Analyzing market, competition and consumer behavior to deliver insights and inputs into communication
Planning and development
• Maintain / Enhance Brand Awareness and Equity score
• Provide Campaign development support to teams (Product, Experiential Marketing, Campaign and DBM teams etc)
• Campaign Implementation
• Ensure alignment of creative agency to brand essence and future brand direction
• Development and testing of creative, communication concepts and routes
• Ensuring alignment and relevance of all creative / communication to customer needs
• Campaign Implementation - Co-ordination with Creative, Media & Online Agencies
• Ensuring creative / communication deliver on brand objectives
• Agency Relationship / Vendor / Internal Dept. Management:
• Level of coordination with key business partners
• Adherence to operational processes
• Adherence to accounting (billing & payment) processes
• Overall Agency & Vendor Management & Performance
• Monitoring of Process management and quality
• Preparing a daily sales report and MIS
• Business transaction with vendor
• product wise and product group wise for sales analysis
• Business expansions in region wise and product acquisition