Interactive HTML Catalog for Festival Decor

1. Introduction Desi Decors is a new company specializing in high-quality Indian decorative products, focusing on traditional and contemporary designs for festivals such as Diwali. Our products capture the vibrant and festive spirit of Indian culture, with a primary focus on decorations that enhance the Diwali celebrations. We are seeking proposals from experienced design and development agencies or professionals to create a comprehensive product catalog that will showcase our product range across seven distinct categories. The catalog will serve as a key marketing tool, helping to engage and inspire customers through both digital and print formats. 2. Project Scope and Objectives The goal of this project is to design a visually compelling, easy-to-navigate product catalog that effectively showcases the Desi Decors product offerings across seven categories. Each category has multiple products, and the catalog should highlight the unique attributes and uses of these items while maintaining a cohesive theme aligned with our brand identity. Product Categories: Ladiya: Traditional festive garlands used for decorating walls, doors, and outdoor spaces. Toran: Decorative hangings placed at doorways, often embellished with beads, mirrors, and flowers. Latkan: Hanging ornaments that are used for a variety of purposes, including door and wall decorations. Jhoomer: Intricate hanging decorations and chandeliers, adding a festive touch to indoor spaces. Banner and Signs: Festive banners and signs featuring traditional Diwali messages and motifs. Surface Decoration: Rangoli stencils, floor art, and other decorative accessories for floors, tables, and other surfaces. Pooja Items: Sacred items and decorations used in Diwali prayers, including diya lamps, incense holders, and religious idols. 3. Objectives The product catalog should: Reflect the brand ethos of Desi Decors, showcasing Indian culture and the festive spirit of Diwali. Be engaging, visually appealing, and informative for both print and digital formats. Feature high-quality images, detailed descriptions, pricing, and SKU numbers for each product. Provide inspiration for potential buyers through styled product groupings or suggestions for how to use the items. Be flexible in design to accommodate future product additions or updates. 4. Deliverables The selected vendor will be expected to deliver the following: Catalog Design: A high-quality, fully designed product catalog that captures the festive and cultural theme of Desi Decors. The catalog should: Have a consistent aesthetic that aligns with our brand identity (colors, fonts, design elements). Feature clear sections for each product category with detailed product images and descriptions. Include a contents page, category dividers, and any necessary introduction or brand story sections. Be designed in a way that can be easily printed and viewed digitally (e.g., PDF format). Product Photography and Images: Desi Decors will provide high-resolution images of all our products. However, the vendor may supplement the design with other high-quality stock images or background imagery as necessary to enhance the overall look and feel of the catalog. Note: Any additional images used by the vendor must not violate any copyright laws or intellectual property rights. Vendors are responsible for ensuring that any third-party images used are properly licensed and free from any legal restrictions. Content Creation: Detailed product descriptions for each item, including dimensions, materials, pricing, and key features. Digital Version: An interactive PDF or other digital formats that can be easily shared via email or downloaded from the website. This version should include clickable links for easy navigation between categories. Print-Ready Version: A version of the catalog that is suitable for high-quality printing, with all necessary specifications (CMYK colors, bleed margins, etc.). 5. Submission Requirements To be considered, please submit a proposal that includes: A cover letter introducing your company, including experience in similar projects. A detailed approach to how you will execute the catalog design, photography, and content creation. A timeline outlining key milestones from concept to final delivery. A portfolio showcasing previous work in catalog design, particularly in the decoration or home goods industry. A breakdown of costs, including any additional services or fees (e.g., product photography, printing, etc.). Contact information for at least two references from similar projects.