I'm in need of a Lead Generation Manager who can devise an effective strategy to attract new members to our online survey panel websites. The goal is to have these leads register, confirm their emails (DOI), and participate in market research surveys for rewards in USD.
Key Requirements:
- Targeted Countries: The primary focus should be on the US, UK, Canada, France, Germany, Netherlands, Australia, Brazil, and Mexico as well 25+ other countries.
- Conversion Rates: A crucial aspect is achieving a conversion rate of $0.25 to $0.99 per DOI registration, varying by country.
- Quantity and Quality: The goal is to deliver over 20,000 DOI registrations per month. These should be high-quality leads i.e., real individuals from our target geographies who will actively engage in online surveys.
Methods:
- Utilize diverse lead generation techniques including social media campaigns, email marketing, and SEO and PPC advertising.
Skills and Experience:
- Proven track record in lead generation
- Familiarity with online survey panels is a plus
- Proficiency in social media marketing, email marketing, and SEO/PPC
- Ability to deliver high-quality leads at scale and within target cost.