Project: Paid Traffic Campaign for Lead Generation
min $50 USD / hour
Closed
Posted 12 days ago
min $50 USD / hour
Project Description:
Hire a traffic manager to create and manage a paid advertising campaign on platforms like Facebook Ads, Instagram Ads, or Google Ads to generate leads for a specific business.
Objective:
Drive high-quality traffic to a landing page.
Collect leads (emails and phone numbers) for potential customers.
Optimize ad performance to maximize ROI (Return on Investment).
Freelancer Requirements:
Experience in Facebook Ads, Instagram Ads, and Google Ads.
Ability to conduct keyword and audience research.
Knowledge of A/B testing to optimize ad performance.
Experience with conversion tracking (Google Analytics, Facebook Pixel).
Understanding of ad creatives (copywriting, images, and videos).
Project Scope:
Audience Research: Identify the right target audience based on interests, demographics, and behavior.
Campaign Setup: Create campaigns with effective ad creatives and targeting.
Budget Management: Efficient allocation of the ad budget to achieve optimal results.
Performance Tracking: Set up tracking tools to measure clicks, leads, and cost per acquisition (CPA).
Optimization: Regular testing and tweaking of ad elements to improve performance.
Reporting: Provide weekly reports with key performance metrics (CTR, CPC, CPA, ROAS).
Delivery Timeframe:
7 to 14 days for initial results, with ongoing management.
Suggested Budget:
Freelancer Fee: $200 - $500/month (depending on experience).
Ad Spend: $300 - $1,000/month (to be provided by the client).
Payment Terms:
50% upfront and 50% after the first report review.
Project Monitoring:
Weekly reports and performance reviews.
Regular communication via email or calls.