How to set up facebook product feed jobs

I'm in need of a skilled graphic designer to create an engaging, bold and colorful Digital PDF product catalog for my company. Key requirements: - Design the catalog in A4 Portrait size - Use a modern, bold and colorful design style - Deliver the final product in a high-quality, print-ready PDF Ideal candidate: - Proven experience in graphic design, specifically in creating product catalogs - Strong portfolio showcasing modern, bold and colorful designs - Proficient in using design software such as Adobe InDesign or Illustrator - Excellent understanding of visual communication and branding.

...are seeking an extraordinary web developer or team to create a truly unique, AI-enhanced website. The client is a gold mining company backed by its own crypto token, and they want a site that stands out from the crowd—both visually and functionally. Our vision is a conversational-style website where users can easily type in what they are looking for, rather than having to click through endless menus or sift through static pages. We want to reduce the typical “wall of text” approach and replace it with something more dynamic, interactive, and memorable. We are on the forefront of the AI revolution, and we expect the site to reflect that. If you are an amazing developer with proven expertise (and a stellar portfolio to back it up...

I'm looking for a seasoned Facebook Ads professional to manage a campaign for my digital marketing company. The primary goal of this campaign is lead generation, specifically targeting new customers within the E-commerce sector. Key Requirements: - Proven experience with lead generation focused Facebook Ads campaigns. - Deep understanding of E-commerce audience and trends. - Ability to create compelling ad content to attract new customers. Your expertise will help drive the success of this project, and ultimately, my business. I look forward to your proposals.

I'm seeking a dedicated assistant to support me with the execution of our social media paid campaigns on Facebook and Instagram. Key Responsibilities: - Publish creatives on specified platforms according to provided guidelines and instructions - Use Facebook Ads Manager for all campaign tasks This is a monthly-based role, requiring approximately 2 to 3 hours of work daily. The campaigns are primarily aimed at creating ad creatives, with all necessary artwork provided by us. Ideal Skills: - Familiarity with Facebook and Instagram - Experience with Facebook Ads Manager - Strong attention to detail - Ability to follow instructions precisely

...who can fully commit to our team. This position cannot be held concurrently with another full-time role. The ideal candidate will be responsible for producing engaging social media visuals, designing website layouts, creating print materials, and developing branding assets including logos that align with our brand identity. The role requires a keen eye for aesthetics, the ability to work efficiently under tight deadlines, and strong collaboration skills. Key Responsibilities Social Media Artwork Design compelling graphics for social platforms (Instagram, Facebook, LinkedIn, etc.) that capture brand messaging and drive audience engagement. Develop visually consistent templates for stories, posts, and ad campaigns. Website Design Collaborate with web developer...

...Project Description: I run a digital marketing platform for supermarkets that manages clients' Facebook and Instagram pages, similar to MLABS. Currently, the process of linking client accounts to my Meta Business is manual and complex, requiring remote access and several cumbersome steps. I need a developer experienced in Meta Business API to create a streamlined authorization system. The goal is for the client to receive a personalized link, log into their accounts, and authorize my platform to manage their page, Instagram, and WhatsApp—without requiring remote access. ? Project Requirements: Develop a simple and intuitive authentication flow for the client. Enable authorization for: ✅ Managing Facebook Pages and Instagram ...

I need a virtual assistant with a solid social media manager, editor, and content creator background, particularly within the U.S. Real Estate Market. Proficiency in English is a must, as well as experience using Canva. The role will also require direct client communication, so excellent interpersonal skills are essential. Key Responsibilities: - Primarily focused ...are essential. Key Responsibilities: - Primarily focused on social media content creation - Engaging with clients through email and phone calls - Potentially editing content and creating new material in Canva Ideal Skills and Experience: - Deep understanding of the U.S. Real Estate Market - Strong proficiency in English - Previous experience in client communication - Highly skilled in using Facebook, Instagram, an...

...video producer to help generate leads through engaging promotional content for Facebook. Key Responsibilities: - Create promotional/offer-based video content to aid in lead generation. - Include an attention grabbing hook at the beginning using unique editing strategies - Integrate text overlays, animated graphics, and voiceover narration into the videos as necessary. - Use b-roll footage to enhance the visual appeal and narrative of the videos. - Video Size: 1080px width x 1350px height Ideal Skills: - Prior experience creating videos for Facebook Ads is highly desirable. - Proficiency in video editing software and animation tools. - Excellent understanding of lead generation strategies and promotional content. - Strong storytelling skills to...

...skilled marketer to develop and optimize lead generation strategies and sales funnels for our nonprofit-focused SaaS product. The ideal candidate will drive quality leads, create impactful funnels, and maximize conversion rates to support our mission. Key Responsibilities: Design, implement, and optimize complete sales funnel processes, from awareness to conversion. Develop targeted lead-generation strategies and campaigns utilizing social media platforms, Google Ads, and other channels to attract high-quality leads. Monitor campaign performance, analyze data, and continuously refine strategies to improve conversion rates and ROI. Required Skills and Expertise: Proven experience in Lead Generation and Sales Funnel Optimization. ...

I need a professional photographer to take high-quality photos of my ecommerce products and perform advanced retouching on them.

...video producer to help generate leads through engaging promotional content for Facebook. Key Responsibilities: - Create promotional/offer-based video content to aid in lead generation. - Include an attention grabbing hook at the beginning using unique editing strategies - Integrate text overlays, animated graphics, and voiceover narration into the videos as necessary. - Use b-roll footage to enhance the visual appeal and narrative of the videos. - Video Size: 1080px width x 1350px height Ideal Skills: - Prior experience creating videos for Facebook Ads is highly desirable. - Proficiency in video editing software and animation tools. - Excellent understanding of lead generation strategies and promotional content. - Strong storytelling skills to...

I require a professional to address some issues with my website in accordance with our previous agreement. Please note that this project does not require the addition of new features, just fixes to enhance the site's performance or usability. Ideal skills for this project include: - Proficiency in identifying and rectifying website issues - Ability to work under a previously set agreement - Strong attention to detail to ensure all aspects of the website are addressed.

This will be an order for a custom 3D animation using the brush model we made for pam, and adding a new premade human model. This will be a simple showcase movement animation to help pam promote the way her product will work. The time of animation will be at a 60 secs max (if needed). The client would like the following actions to happen in her animation: "I would like to show it folding up, and how someone can hold the brush without reaching over their head when the brush is at a 90 degree angle. Also if it could possibly show the regular reach with it completely extended (straight)." Excited to start! Thanks for your continued business! 3 revisions. No refunds.

I'm looking for a skilled lead generation expert to help me generate leads for life insurance. The target demographic for these leads are seniors (56 and above). Ideal Skills: - Proficiency in Facebook and Google ads - Experience in lead generation for life insurance - Understanding of targeting seniors in digital ads - Ability to strategize and implement a successful ad campaign Please note that the specific county for targeting these leads has not yet been determined. However, I am open to suggestions and will provide the chosen county when it's decided. The goal is to generate quality leads that can be converted into clients. I would appreciate freelancers who can provide insights on effective strategies and have a proven track record in...

I'm looking to promote local Facebook groups in Tuggeranong, targeting local residents specifically. The goal is to increase membership in these groups through a combination of different promotional methods. Key Responsibilities: - Use Organic Posts to reach potential members in a genuine and engaging manner. - Implement Paid Advertisements strategically to gain visibility and attract more local residents. - Partner with local influencers to leverage their reach and credibility in the community. Ideal Candidate: - Proven experience with Facebook group promotion. - Excellent understanding of the Tuggeranong community. - Strong network of local influencers. - Proficient in creating engaging organic posts and managing paid advertisement...

I'm looking for an experienced digital marketer to set up my Facebook adverts aimed at generating leads for my financial services business. I want the leads to download a lead magnet from my Wix based website. The magnet document and the submission form is already set up on my website, and I already have artwork for the adverts. I need help linking Facebook and Wix, as well as setting up the initial campaigns on Campaign Manager. Key Requirements: - Proven experience with Facebook advertising - Ability to target and generate quality leads - Strong understanding of digital marketing principles Your expertise in this field will be vital for driving traffic to the form and generating potential leads...

...will be to create engaging, and effective Facebook and Instagram ads that are aimed at generating leads. I'd like them to replicate my brand voice: warm, welcoming, friendly, joyful, confident. My ideal client is a **married mom, aged 30-44, with a college degree or higher**, who values high-quality photography. She or her spouse holds a **professional career** in fields like medicine, law, or business, providing an **upper-middle-class lifestyle**. She appreciates timeless, beautifully crafted images and is willing to invest in preserving her family's most precious moments. Key Requirements: - Proven experience in creating lead-generating ads on Facebook and Instagram - Prior work in the family/newborn niche is a plus - Exceptional unders...

I'm seeking a talented video editor to transform my product footage into a smooth and cinematic Instagram Reel. Key Requirements: - Strong experience in video editing, particularly for Instagram - A keen eye for creating a smooth and cinematic flow - Understanding of product showcase editing - Ability to enhance footage without overwhelming the viewer Ideal Skills: - Proficient in editing software (Adobe Premiere Pro, Final Cut Pro etc.) - Good understanding of Instagram's editing style - Experience with product video editing - Creative mindset for storytelling through editing Please note, the color grading for this project should align with a natural and true-to-life aesthetic, ensuring the product is showcased accurately and ...

I'm looking for an experienced professional to list 11-50 clothing items on my Amazon FBM Product Page. I have uploaded their excel sheet but I keep getting errors for UPC when I try I correct errors. All product descriptions are ready, so your task will mainly involve get the listing of the items on Amazon (FBM). Ideal Skills: - Previous experience in listing products on Amazon

...annoying. DO NOT COMMENT saying to "check your entry" you will be disqualified PLEASE DO NOT send messages unless it's a question about the job. Anyone telling me to pick them will be disqualified & reported for spam. Hello, I am in Need of Two Logos Not Just One. I need the main one to fit for the Facebook & YouTube banners. Transparent Backgrounds. 1. Main logo with full business name & subtext & requested images. Main Text: Modified Pet Resort. Sub Text: Pet Resort, DayCare & Spa. Colors: Dark Red & Black. or any colors you think would fit. Images Provided. You don't need to use both cats just one will be fine. 2. Second Smaller Logo: Main Text: MPR Sub Text: Resort, DayCare & Spa. Colors: Dark...

I'm in need of a Photoshop expert who can help me convert two of my food products into visual prototypes. The primary use for these prototypes will be for marketing materials. Ideal skills for the job: - Proficiency in Adobe Photoshop - Experience in creating product prototypes - Understanding of marketing material design Please feel free to share your portfolio or samples of previous work you've done in this area. I look forward to collaborating with a creative professional who can help bring my products to life visually.

I'm looking for a content creator for our Instagram and Facebook pages. The content will primarily consist of images, videos, and text posts. Our page will support to launch a new product, a lactation tea, so the content will be geared towards new moms, lactation tips, newborns, feeding tips etc. Key responsibilities: - Create engaging content that resonates with our audience - Maintain a consistent tone and style across all platforms Ideal candidates will have: - Experience in social media content creation - A deep understanding of motherhood - Ability to create appealing images and videos - Proficiency in writing engaging text posts

I'm seeking a confident and skilled Facebook Ads specialist to promote my dropshipping electronics store. The store is fully equipped with 200 products, primarily top-sellers. Despite being only a month old, we've started receiving orders of 1-5 pieces daily. My goal is to consistently achieve 10-15 orders per day. Key Responsibilities: - Optimize Facebook Ads to increase order volume. - Create innovative and engaging advertising content focused on product sales. - Analyze and track the Return on Ad Spend (ROAS) to measure success. Ideal Candidate: - Proven experience with Facebook Ads, particularly in promoting ecommerce stores. - Ability to create compelling advertising content. - Strong analytical skills to...

I am seeking a proficient digital marketer with a strong focus on increasing sales through strategic social media marketing. Key Responsibilities...marketing. Key Responsibilities: - Develop and implement a comprehensive digital marketing strategy aimed at boosting sales. - Utilize social media platforms including Facebook, Instagram, and LinkedIn to reach potential customers and drive sales. - Monitor, analyze and report on the performance of the campaigns to ensure objectives are being met. Ideal Skills: - Proven experience in digital marketing with a focus on sales. - Exceptional skills in social media marketing. - Strong analytical skills to assess campaign performance. Experience with sales-focused digital marketing campaigns is highly desirable. I ...

I'm in need of a dynamic video professional who can shoot a video for a physical product with persuasive zeal and entertaining flair. The primary platform for this video will be social media, so an understanding of social media trends and audience engagement techniques is critical. Key Responsibilities: - Shoot a video showcasing a physical product - Persuade viewers to consider purchasing the product - Employ an entertaining style to keep viewers engaged Ideal Skills and Experience: - Previous experience in product promotion videos - Excellent persuasion and communication skills - Good understanding of social media platforms and trends - Ability to create entertaining content

I'm looking for a talented social media marketer with experience in driving sales through platforms like Facebook and Instagram. The primary objective of this project is to generate sales leads for my cricket bats. Key Responsibilities: - Create and share engaging content, primarily product images and descriptions, as well as promotional videos. - Strategically plan and execute posts to maximize reach and engagement. - Utilize effective sales techniques to convert social media interactions into leads and ultimately sales. Ideal Skills and Experience: - Proven experience in social media marketing, particularly on Facebook and Instagram. - Strong understanding of sales techniques and lead generation through social media. - Creative content cr...

Hello! I am a dropshipper looking to hire someone with experience in product research for dropshipping businesses. I need guidance on how to effectively research profitable products to sell, as well as insights into the methods you use when conducting product research for other dropshipping companies. Requirements: Proven experience in product research for dropshipping or e-commerce businesses Knowledge of various tools and platforms used for product research (e.g., AliExpress, Oberlo, SaleHoo, etc.) Ability to analyze trends and identify products with high potential Provide actionable advice or training on how to conduct product research Share tips on how to evaluate competition and market ...

I'm in need of a skilled video production company to create promotional content for various corporate events and product launches. This content will primarily be used to advertise my online store, but also to promote upcoming events on social media and create flyers. Key Requirements: - Regular video production: Expectation is 1 video per week or 1 per month, depending on the schedule of events. - Flexibility: The content will need to adapt to changes in event planning and product launches. - Team Spirit: A collaborative approach is vital. - Experience: The company must have a good track record in the field of video production, with real examples available for review. Please provide: - Your portfolio of previous work - Your rates - Y...

I'm in need of a talented content writer who...talented content writer who specializes in crafting engaging and persuasive product descriptions for electronics. The ideal candidate should have a keen understanding of technology and consumer electronics, combined with exceptional writing skills. Key requirements: - Proven experience in content writing, specifically product descriptions - Strong understanding of electronics and technology - Ability to write engaging and persuasive content - Excellent command of English - Ability to meet deadlines Your role will be to transform technical specifications into appealing and easy-to-understand descriptions that will attract potential buyers. You will help enhance our customers' shopping experi...

I'm in need of a passionate individual to shoot a compelling product demonstration video for brand promotion. The primary aim of this video is to help generate leads or sales. Key Requirements: - Excellent persuasive skills - Ability to effectively advertise a product - Positive mindset - Passion for their work The ideal candidate would be someone who can convincingly demonstrate the product, captivating potential customers and encouraging them to make a purchase. Previous experience in video creation and product promotion is highly desirable. I am hoping to find the best person for this task!

I'm seeking a professional to assist with the posting of lubricant and grease products on Amazon. The ideal freelancer should have experience in e-commerce, particularly with Amazon, and be knowledgeable of best practices for product listing optimization. Specific tasks will include: - Crafting compelling product descriptions that highlight the features and benefits of each lubricant and grease - Using relevant keywords to enhance visibility and improve search rankings - Setting competitive prices based on market research Skills and experience required: - Proven experience in Amazon product listing - Excellent copywriting and SEO skills - Strong understanding of the lubricant and grease market

I need a skilled video editor fluent in Odia for promotional video editing, targeting platforms like YouTube, Facebook, and Instagram. The primary focus is on product promotion. Key Requirements: - Proficient in Odia language - Experienced in video editing, particularly for promotional content - Familiar with YouTube, Facebook, and Instagram, and their specific video marketing trends - Able to create compelling, product-focused promotional videos Ideal Skills: - Video Editing Software (e.g., Adobe Premiere Pro, Final Cut Pro) - Social Media Marketing - Understanding of Product Promotion - Fluent in Odia

I'm seeking an experienced web developer to create a single product WordPress site using SureCart. Key Requirements: - Recommendations for a suitable, modern and sleek WordPress theme - Creation of a minimal yet appealing Home page Ideal Skills: - Proficiency in WordPress and SureCart - Web design expertise with a modern and sleek approach - Ability to recommend and implement suitable WordPress themes - Strong understanding of minimalist and modern design principles - Design creatives as required for website

I'm seeking a graphic designer to create a striking, bold and colorful thumbnail for my YouTube channel. The thumbnail needs to stand out in a crowded feed and grab viewers' attention. Ideal qualifications: - Proven experience in graphic design, particularly in creating social media and YouTube thumbnails - Ability to create bold and colorful designs that are visually appealing - Strong understanding of YouTube's design standards - Ability to deliver high-quality work within a specified timeframe

I'm looking for an expert in social media strategy to help me primarily on Facebook, LinkedIn, and Reddit. The focus will be on creating engaging content across text posts, images, and videos with the main goal of increasing my follower count. Key responsibilities: - Develop and implement a social media strategy focused on brand awareness and increasing followers. - Create compelling content across various formats (text posts, images, videos) suitable for each platform. Ideal skills and experience: - Proven track record in social media growth and community engagement. - Proficient in content creation across text, images, and videos. - Experience with Facebook, LinkedIn, and Reddit is a must. - Exceptional understanding of strategies to increase follower ...

...for an experienced marketer to help me promote my gig on TikTok, Instagram, Snapchat, and possibly Facebook (still deciding on that platform). Your task will be to create and implement a targeted marketing strategy to drive traffic and sales to my Fiverr gig. I am open to creative ideas, viral content, and ads that effectively showcase my services to the right audience. What I’m Looking For: Someone with proven experience in social media marketing, especially TikTok, IG, and Snapchat. A clear, results-driven approach to making this campaign profitable. Strong communication and the ability to track and report results. Why This Matters: If this project is a success and proves to be profitable, I have several fut...

I'm seeking an expert in online promotion to help grow my Forex-focused Discord community, specifically targeting beginner traders. Key Responsibilities: - Implement effective social media advertisements on Facebook, Instagram, and Twitter. - Collaborate with influencers to gain visibility and credibility. - Create engaging content (blogs, videos) to attract and retain members. Ideal Candidate: - Proven experience in promoting Discord servers, particularly those focused on Forex trading. - Strong understanding of the beginner trader demographic. - Excellent skills in social media advertising and influencer collaboration. - Creative content creator with a knack for making trading accessible and fun.

includes 3d image of a product design

UNIQUE PORTFOLIO REQUIRED - NO AI, NO GENERATORS, NO COPYCAT We are looking for a graphic designer specializing in minimalist branding to create a logo for a tech product. The project includes: a modern and professional logo, a color palette (HEX and RGB), and typography recommendations. We are seeking someone with experience in working with technology clients and a minimalist portfolio – please share examples of your work. Due to a limited budget, we require a fixed project price. Work should start immediately, with the first logo drafts ready by Friday at the latest. Designers whose style matches the attached inspiration are preferred. If interested, please contact us with your portfolio and quote!

I'm in need of a skilled professional who can assist in refining a...professional who can assist in refining and preparing my content for regular posting across YouTube, Facebook, and other social media platforms. You'll be working with: - Videos, Images, and Text that I provide - Aiming to fit a Creative/Fun brand style Your tasks will include: - Editing the provided content to ensure it's engaging and high quality - Formatting the content so it fits with the platform's requirements and our brand's aesthetic I'm looking for someone with experience in social media content production, video editing, and a good understanding of how to create content that fits a specific brand tone. The ideal candidate will have a creative m...

I am seeking a skilled social media professional to enhance my business's presence on Facebook and LinkedIn. The project's main components include: - Content Creation: I need engaging, high-quality content tailored to my target audience on both platforms. - Account Management: This includes regular updates, interaction with followers, and maintaining a positive online presence. - Advertising Campaigns: Design and implement effective advertising campaigns to increase visibility and engagement. Ideal candidates should have a proven track record in social media management, particularly on Facebook and LinkedIn, with strong content creation skills. Experience in running successful advertising campaigns is also a must. Understanding of audience e...

Hi - Set up a Discretionary Trust specifically designed for a disabled individual. The main goal is to ensure that the disabled person can keep their entitlements and benefits where they have a small inheritance due. The trust needs to be bulletproof in case the entltlement agencies choose to challenge it. You will know all about trusts, have experience in setting up a trust and know benefit law (UK Law relating to everything applies) Perhaps you already have a template we can use and edit to keep things simple, this isnt a big thing its just one beneficiary and one trustee, you would potentially be the settlor or we need to talk about how that can work. Register trust with HMRC and bank account will be required (i c...

...launching the products from inception to success! We are excited to present a unique opportunity for a dynamic individual to join our team as a new Product Manager. We are going to launch on the Tech platform 40 programs linked with international schools. In this role, you will play a pivotal part in both new product management and marketing strategies, contributing to the growth and success of our innovative education platform. YOUR MISSIONS Marketing Management Responsibilities: Ø Brainstorming: Explore creative ideas with creatives and marketing team to market the launch of the new programs. Ø Market Research: conduct market studies to identify industry trends, student needs, and competitor positioning....

TARGETUP CONSULTING is seeking an expert Odoo developer to fully customize and integrate Odoo Enterprise 17 (currently on-premise) to meet the unique needs of our consulting services and Master’s programs platform. Our aim is to streamline workflows, optimize processes, and eventually transition to Odoo Community Version 18. In addition, we require seamless integration with Microsoft 365 tools for enhanced productivity and collaboration. Key Customization and Integration Requirements: 1-Registration Management for Master’s and License Programs: Automate student registration from application submission to final confirmation. Manage capacity management and prerequisite checks for smoother processes. 2-Trainer Charge Integration: Track trainer c...

I'm seeking someone to help me create a data web scraping from different car-selling websites. I need to get the prices of the cars during the time (create a timeline) of prices and characteristics of the vehicles. Getting the data from those websites, for example: You can export the data to Excel or PDF format if you like. I need the prices of the cars and their characteristics. Ideal skills for this job would include: - Proficiency in web scraping tools and programming languages like Python, BeautifulSoup or Scrapy - Experience with data extraction from eCommerce or product websites - Ability to deliver clean, structured data Please ensure you can commit to delivering this project promptly and efficiently

I'm looking for someone to create professional and corporate style advertisement posts for my Instagram account, aimed at promoting my products. Key Responsibilities: - Design and create product promotion posts to be posted on my Instagram. - Ensure the posts are in a professional and corporate style. - Incorporate product images into the posts. Ideal Skills: - Experience in social media marketing, particularly on Instagram. - Proficiency in graphic design, specifically creating posts for product promotions. - Ability to create visually appealing and engaging advertisement posts in a corporate style.

Hi there, I have an IONOS hosted website that needs some help. I'm not looking to spend big money. I just need something that can generate leads monthly. I am listed locally on google business as well as having facebook etc. Currently since 2012 I've been advertising and getting business on facebook. But over the years it's kind of hit and miss. I need an individual that can work with me to help me achieve my goals. Goal: Generate More Local Handyman and Remodeling Leads.

...talented marketer to generate daily engaging content for our rent-a-chair hair salon across multiple platforms - predominantly Instagram, with additional posts on Facebook, TikTok, and LinkedIn. The goal is to create posts that drive sales and attract genuine interest in our services. This will be ongoing work paid on a weekly basis. Key Responsibilities: - Develop and post content aimed at stimulating direct messages and inquiries about our salon services. - Collaborate with our team to decide on the types of content to be shared, which may include hair styling tips, client testimonials, and promotional offers. Ideal Candidate: - Proven experience in social media marketing, specifically Instagram. - Exceptional content creation skills. - Strong sa...

I need a skilled web developer to build an HTML page that showcases physical products. This page will be used to present various products, so it should be visually appealing and easy to navigate. Key Requirements: - The page must display product images and pricing details for each product. - A clean, professional layout is essential to reflect the quality of the products being showcased. Ideal Skills: - Proficiency in HTML, CSS, and JavaScript - Experience with designing product showcase pages - A good eye for visual aesthetics and layout design Please provide examples of similar work in your proposal.

I'm looking for a dedicated marketing professional whose primary goal is to help boost our sales. The project would involve focusing on multiple platforms including: - Social Media - Search Engines - Email Marketing - Content Creation An important part of this project will be strategizing and executing campaigns on key social media platforms, specifically Facebook, Instagram, and LinkedIn. The right candidate should have a strong background in sales-oriented marketing strategies, with proven experience in using these platforms to generate leads and convert them into sales. Excellent content creation skills, as well as expertise in SEO and email marketing, are also essential.