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Social Media Organic Growth Strategist

Status: Open
Prize: $50
Entries Received: 0

Contest Brief

Message before you start to see what company we are using for this test. I will provide the domain on chat only

Job Title: Social Media Campaign Creator for Local Brand Awareness (Test Project)

**Job Description:**

We are seeking a creative and results-driven social media marketer to develop a small-scale test campaign for Facebook and Instagram. This project is an opportunity to demonstrate your skills as we evaluate candidates for potential long-term collaboration as part of our expanding team.

The primary goal is to increase brand awareness and drive targeted local traffic to our website, focusing on audiences in Red Deer, Calgary, and Edmonton. The campaign must be built to generate results **without an ad spend budget**, focusing on maximizing organic reach and engagement.

**Scope of Work:**

1. **Campaign Development:**
- Create 1 campaign aimed at boosting brand visibility and driving local traffic.
- Develop a concise strategy tailored to Alberta markets, including key objectives and target demographics.
- Design the campaign with organic reach in mind, leveraging best practices for maximizing engagement.

2. **Content Creation:**
- Design **minimum 5 posts for Facebook** and **5 posts for Instagram** (10 total).
- Posts must include high-quality visuals and compelling captions that align with our brand and appeal to local audiences.
- Ensure all content is optimized for organic reach, including strategic use of hashtags, geotags, and engaging CTAs.

3. **Deliverables:**
- A campaign strategy focused on organic engagement, including a post schedule.
- Professionally designed images and written content for all posts.
- Recommendations for hashtags, audience targeting, and engagement tactics to maximize visibility.

**Key Objectives:**
- Build brand awareness in Red Deer, Calgary, and Edmonton.
- Increase local website traffic through engaging and relevant social media content.
- Identify talented professionals for potential long-term roles within our team.

**What We Will Handle:**
- Integration with our social media accounts and scheduling.
- Tracking campaign performance and analytics.

**Ideal Candidate Qualifications:**
- Proven experience in creating successful social media campaigns without ad spend.
- Strong graphic design and copywriting skills.
- Familiarity with Alberta’s local market is an advantage.
- Excellent communication and ability to meet deadlines.

**Why This Opportunity Matters:**
This project is a stepping stone to a potential long-term role. We are committed to finding exceptional talent to join our team and help us grow while delivering high-quality services to our clients.

We look forward to seeing your creativity and expertise in action. Impress us with your talent and join us as we build something extraordinary!