Senior B2B Marketing Specialist

$20-30 USD / hour

Closed

Posted

24 days ago

$20-30 USD / hour

FILIPINO APPLICANTS WILL BE GIVEN PRIORITY Key Responsibilities: 1. B2B SaaS and CRM Marketing: - Develop and execute marketing strategies tailored to B2B SaaS and CRM audiences. - Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions. - Leverage insights from the Patient Service Maturity Model to align campaigns with customer pain points and needs. 2. Marketing Strategy Execution: - Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth. - Develop account-based marketing (ABM) initiatives targeting high-value accounts. - Lead demand generation efforts to grow marketing-qualified leads (MQLs) by 100% in the first year. 3. Lead Scoring and Persona Targeting: - Create and refine lead scoring models to align sales and marketing priorities. - Use in-depth persona targeting to craft personalized messaging and content. - Collaborate with sales teams to ensure smooth lead handoffs and maximize pipeline contribution. 4. Data-Driven Optimization: - Monitor key performance metrics, including MQLs, engagement, conversion rates, and pipeline impact. - Implement conversion rate optimization strategies to improve lead-to-opportunity ratios. - Use analytics tools like HubSpot, Google Analytics, and CRM platforms to measure and refine campaign performance. 5. Content Development and Collaboration: - Develop high-quality content tailored to various stages of the B2B buyer’s journey, including blogs, case studies, white papers, and landing pages. - Align content creation with ABM strategies to target specific industries and customer segments. - Partner with sales and product teams to produce effective sales enablement materials. 6. CRM Expertise and High-Ticket Sales Support: - Utilize platforms such as Salesforce, Zoho CRM, or similar systems to integrate marketing strategies and track sales performance. - Design campaigns to support high-ticket sales processes, ensuring alignment with CRM data insights. 7. Startup Growth Experience: - Leverage previous experience scaling marketing efforts in a startup environment, demonstrating agility and strategic thinking. Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. 5+ years of experience in B2B SaaS, CRM marketing, or related fields. Proven expertise in demand generation, lead scoring, ABM, and persona targeting. Proficiency in marketing tools, including HubSpot, Google Analytics, and email marketing platforms. Experience with Salesforce, Zoho CRM, or similar tools for high-ticket sales campaigns. Strong knowledge of SEO best practices, conversion rate optimization (CRO), and analytics-driven marketing. Demonstrated success in achieving aggressive MQL growth and pipeline contribution goals. Excellent communication, collaboration, and project management skills. Note: Please only apply if you meet all the qualifications above.

Project ID: 38861583

About the project

18 proposals

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Active 17 days ago

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18 freelancers are bidding on average $25 USD/hour for this job

@MImranjavid

I can help grow your healthcare-focused AI and CRM solutions by creating targeted campaigns, increasing leads, and improving how your marketing and sales work together. With over five years of experience in B2B SaaS and CRM marketing, I’ve designed strategies that align with customer needs, doubled MQLs, and boosted sales pipelines. I created marketing plans that increased qualified leads by [specific percentage]. I used tools like HubSpot and Salesforce to run account-based marketing (ABM) campaigns, build better lead scoring models, and ensure leads moved smoothly from marketing to sales. For your business, I’ll create marketing strategies tailored to your audience, focusing on growing brand awareness and demand for your products. I’ll run multi-channel campaigns, use ABM to target high-value clients, and refine lead scoring so the sales team gets the best prospects. I’ll also track results with tools like HubSpot, improving lead conversions and campaign performance. I’d love to chat about how I can bring my experience to your team and help you grow. Let me know when we can connect!

$25 USD in 40 days

5.0

(48 reviews)

7.6

@Rekhathakur

Hello, As a senior B2B marketing specialist with over 10 years of experience, my tenure in the industry has familiarized me with the demands and nuances of marketing SaaS and CRM solutions effectively. I am skilled at driving brand awareness in targeted industries such as healthcare, and understand the importance of aligning campaigns with customer pain points. My knowledge of HubSpot, Google Analytics, and CRM platforms like Salesforce and Zoho have equipped me with the ability to track, measure campaign performance, and optimize conversion rates for improved impact on your pipeline. One key aspect that sets me apart is my startup growth experience. I've worked in an environment that required agility and strategic thinking to scale marketing efforts effectively. My strength lies in driving demand generation and lead scoring aligned with sales priorities - skills that would be invaluable in maximizing pipeline contribution for high-ticket sales campaigns, as stated in your project requirements. My penchant for tailoring comprehensive yet concise content will keep your communication always on point. With demonstrated success in achieving aggressive MQL growth and a strong focus on end-user experience, choosing me would ensure a harmonious blend of technical prowess, business acumen, and satisfied client preparation. With Regards! Rekha

$20 USD in 40 days

5.0

(6 reviews)

6.5

@nlivenvw

Hi, I understand that you're looking for an experienced marketing professional to drive growth, brand awareness, and demand generation for your B2B SaaS and CRM solutions within the healthcare sector. To ensure I fully comprehend your needs, can I confirm you're aiming for a 100% increase in MQLs in the first year? Also, which specific industries are your high-value accounts in? My team and I are well-versed in executing ABM initiatives, lead scoring, persona targeting, and optimizing conversion rates. If required, we are ready to start immediately. With 22 years of IT experience, we are confident in delivering results. Best Regards, Rohit.

$27 USD in 15 days

4.6

(1 review)

5.1

@yellowflashh58

Greetings, I have gone through your project description and I will be glad to work for you as an Marketing Automation Expert to drive quality MQL for B2B I'm a Seasoned, Experienced, and Certified Digital Marketer. Growth Maker with 8+ Years of expertise in increasing client revenue. I am well versed in marketing tactics and strategies, including SEO, Google AdWords, Facebook, Google Analytics, Google Tag Manager, Google Analytic Social Media Marketing, MailChimp, Sharpspring, ActiveCampaign, Klaviyo, Woo-commerce, Salesforce, Hubspot, SEO Yoast, Zapier Integration, etc. Creation and optimization ✅ Forms ✅ Listing ✅ Campaign ✅ Segmentation ✅ Contact Data Management & Segmentation ✅ Email Templates ✅ AMP email marketing ✅ Landing page ✅ Drip email Campaigns ✅ Work Flow & Automation ✅ Social Media integration and Posting ✅ Integration for third Party Plugins ✅ Integration Zapier ✅ Zapier API Integration ✅ set up DNS records DKIM and SPF ✅ Automation integration with website Portfolio link: https://www.freelancer.in/u/yellowflashh58 Let’s have a discussion for strategy and process over Chat. Thanks, Tushar N

$25 USD in 40 days

4.6

(9 reviews)

3.5

@mihajlom3

Hi ! Runnesa S. I have to say, this job post really stuck out to me – I’m a perfect fit for this project-Senior B2B Marketing Specialist. I have carefully reviewed your project requirements and I am confident that my expertise and experience make me the perfect fit for this job. I am looking forward to discussing further details with you. Thank you for considering my services.

$25 USD in 27 days

0.0

(0 reviews)

0.0

@johnsong2

As an experienced and versatile digital marketer, specializing in social media management, content creation, and strategy execution, I can bring valuable insights and skills not only from my past projects but also from those that closely align with your needs. I am well-versed in utilizing tools like HubSpot, Google Analytics, and CRM platforms to measure and refine campaign performance, which would be crucial to driving marketing strategies tailored to B2B SaaS and CRM audiences. Moreover, I have successfully designed and implemented conversion rate optimization strategies in the past that significantly improved lead-to-opportunity ratios. In addition to my digital marketing prowess, as a creative virtual executive assistant well-versed in project management tools including click up, Asana, as well as Microsoft Office and Google Workspace, I can ensure that your campaign plans are executed smoothly and diligently. My ability to manage multiple priorities with agility can significantly contribute to your startup's growth efforts. My main goal is always to elevate my clients' online presence by delivering exceptional work - starting from social media management to content creation. Rest assured that if selected for this position, I will leverage all of my skills and proficiencies to drive brand awareness, demand generation, lead scoring and persona targeting for your healthcare-focused AI and CRM solutions. Let's collaborate and make your B2B marketing strategies soar!

$25 USD in 40 days

0.0

(0 reviews)

0.0

@riddhiyadav696

Dear sir / ma'am I am excited to propose my services in enhancing your B2B sales through effective CRM marketing strategies. With a strong background in CRM systems, I can streamline your sales processes, effectively manage leads, and nurture customer relationships. I will implement targeted email campaigns and utilize data analytics to identify opportunities for growth. By tracking customer interactions, we can tailor our approach to maximize engagement and conversion rates. My goal is to drive measurable results and a strong return on investment for your business. Looking forward to the opportunity to collaborate! Best, Riddhi

$25 USD in 40 days

0.0

(0 reviews)

0.0

@Ani2801

Hey! B2B SaaS marketing expert here with 5+ years of experience across 10+ SaaS platforms, including CRM. Get in touch, and I’d love to discuss the project in detail.

$25 USD in 40 days

0.0

(0 reviews)

0.0

@TRGManagement

Please check out The Raichand Group's Booking Page: http://services.raichandgroup.com. We're sure you'll definitely find some important for your business.

$25 USD in 40 days

0.0

(0 reviews)

0.0

@kishorlamdande

I'm having 9 years of experience on Zoho implementation, customisation, maintenance, training & onboarding. I delivered 14+ international projects from US, UK, Middle east, Australia and India. I'll customise your Zoho Applications as per business requirements.

$25 USD in 40 days