Logo Design, Brand Guidelines, and Brand Elements for FitPuls.ai - AI-Powered Health & Wellness App

Project Description: We are seeking a talented and experienced designer to create a unique logo, comprehensive brand guidelines, and essential brand elements for our mobile app, FitPuls.ai. [login to view URL] is an AI-driven health and wellness app designed to help users achieve their fitness goals through personalized exercise plans, nutrition tracking, and overall wellness monitoring. Project Scope: Logo Design: Develop a distinctive logo that embodies the essence of FitPuls.ai. The logo should reflect key brand attributes such as innovation, motivation, trust, and professionalism. Preferred colors include Option 1: Electric blue and vibrant green or Option 2: Yellow and green. Dark colors should be avoided. The logo should be versatile, suitable for various applications including mobile app icons, websites, and marketing materials. Brand Guidelines: Create a comprehensive brand guideline document that includes the following: Logo Usage: Clear instructions on how to use the logo across different platforms and materials. Color Palette: Define the primary and secondary color palette, including HEX, RGB, and CMYK codes. Typography: Recommend font families and styles that align with the brand's personality and positioning. Visual Elements: Define any additional visual elements or patterns that complement the brand identity. Brand Voice & Tone: Guidelines on the brand's communication style, ensuring consistency in messaging. Application Examples: Showcase how the logo, colors, and typography should be applied in real-world scenarios, such as app screens, social media posts, and marketing materials. Brand Elements: Develop key brand elements that will be used consistently across all [login to view URL] communications and touchpoints. These elements should include: Iconography: Design a set of custom icons that align with the brand's visual style and can be used within the app and marketing materials. Illustrations: Create a series of illustrations or graphic elements that represent the app's key features, such as AI-driven coaching, fitness tracking, and holistic wellness. Patterns & Textures: Design patterns or textures that can be used as backgrounds or accents in the app and promotional materials. App Screenshots/Mockups: Provide branded mockups of key app screens, demonstrating how the brand identity is applied within the user interface. Social Media Templates: Develop templates for social media posts, stories, and ads, ensuring they are cohesive with the brand identity. Key Requirements: The designer should have a proven track record of creating brand identities and elements for mobile apps, particularly in the health and wellness industry. Portfolio showcasing previous work related to mobile app branding, logo design, brand guidelines, and brand elements is essential. The design should align with the mission of [login to view URL], which is to empower individuals to enhance their fitness and health through a comprehensive, personalized approach. Company Mission Statement: Our mission is to empower individuals to enhance their fitness and health through an AI-powered app that provides comprehensive, personalized solutions. [login to view URL] helps users track workouts and nutrition, ensuring they achieve their goals easily and accurately. Target Audience: [login to view URL] is designed for health-conscious individuals, both men and women, aged 16 to 50, who seek a premium wellness experience. Brand Personality: Personalized Fitness, Optimized Results: Emphasizing our AI-driven approach that tailors workout plans for maximum efficiency. Affordable Access to Wellness: Highlighting the app’s cost-effectiveness, offering advanced features with a two-month free trial. Holistic Well-being Beyond Exercise: Showcasing our commitment to overall health, integrating tools that support users at any fitness level. What We’re Looking For: A modern, clean, and professional design that reflects the innovative and supportive nature of FitPuls.ai. A brand identity that is simple yet colorful, serious yet approachable, and athletic yet safe. A logo and brand elements that are memorable and easily recognizable, helping [login to view URL] stand out in the competitive health and wellness market. Budget: Please provide your quote for the full scope of work, including logo design, brand guidelines, and brand elements. We are looking for high-quality work and are willing to invest appropriately for the right designer. Timeline: Please indicate your estimated timeline for project completion, including key milestones for initial concepts, revisions, and final delivery.