Comprehensive Marketing Strategy Development

About Us Our company is a forward-thinking company dedicated to delivering innovative solutions in [industry/sector]. We are looking for an experienced Marketing Manager who can lead the development and execution of a comprehensive marketing strategy across digital, outbound, and event channels. Job Overview The Marketing Manager will own the planning, execution, and measurement of our marketing initiatives. You will manage our digital presence, lead generation efforts, advertising, content marketing, and event participation. This role requires a creative thinker with data-driven insights to drive brand awareness and revenue growth. Key Responsibilities Strategy Development & Execution Design and implement a multi-channel marketing strategy that includes inbound (SEO, SEM, content, social media) and outbound (lead generation, sales outreach) tactics. Coordinate with internal teams and external agencies to ensure cohesive messaging and branding. Digital & Content Marketing Oversee website and dynamic portal optimization for conversion and user engagement. Develop and manage a comprehensive content calendar, including blogs, videos, whitepapers, and infographics. Ensure content is optimized for SEO and aligned with the company’s brand voice. Lead Generation & Sales Support Develop and execute both inbound and outbound lead generation strategies. Collaborate with the business development team to convert leads into sales. Implement marketing automation and CRM tools to track leads and measure campaign performance. Advertising & Event Marketing Plan and manage advertising campaigns across digital and traditional channels. Identify and coordinate participation in industry publications and trade shows (e.g. Architectural Digest). Develop relationships with key industry influencers and partners. Analytics & ROI Tracking Monitor and analyze campaign performance using tools like Google Analytics, HubSpot, or Zoho CRM. Create dashboards and reports to track KPIs such as cost per lead, conversion rates, and ROI. Adjust strategies based on performance data to optimize results. Team Leadership & Collaboration Manage relationships with external agencies, freelance designers, and content creators. Lead internal marketing meetings and collaborate cross-functionally with sales, product, and customer service teams. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 5+ years of experience in B2B marketing, with a focus on digital marketing, lead generation, and multi-channel campaigns. Proven track record in developing and executing marketing strategies that drive measurable results. Strong analytical skills with experience using marketing analytics and CRM tools. Excellent written and verbal communication skills. Experience managing budgets and coordinating with cross-functional teams. Familiarity with design software (e.g., Adobe Creative Suite) is a plus. Experience in [your specific industry/sector] is preferred. What We Offer Competitive salary and benefits package. A collaborative and dynamic work environment. Opportunities for professional growth and development. The chance to make a significant impact on the company’s growth trajectory.