Logo Design Brief for a Fitness Motivation App

  • Status: Open
  • Premie: $210
  • Mottatte bidrag: 1769

Konkurransesammendrag

⚠️ IMPORTANT: READ THIS FIRST
This logo is for an app icon, not a full brand logo. Therefore, the design must be:

✅ Simple, clear, and visually striking, even when displayed in small sizes on a device.
? Well-defined and easy to recognize on both light and dark backgrounds.
?‍♂️ Reflective of the app's purpose: fitness, motivation, and movement.
? NOTE: Only professional proposals will be accepted. Designs must be presented in the following formats:

? App Icon:
On a white background.
On a black background.
In a mockup showing how the icon will appear on a device (e.g., smartphone home screen).
⛔ Any proposal that does not include these elements will be rejected.
? Overview
We are creating a mobile app designed to motivate people to move more—whether it's walking, running, or training in general. The app provides motivation and inspiration to help users take action and stay active.

? Concept Ideas (NOT MANDATORY)
Here are some conceptual ideas that reflect our vision. These are guidelines, but we are open to completely new creative directions:

?? Two 'M's Overlapping:

The first "M" (in blue) symbolizes motivation, and the second "M" (in yellow) represents movement.
The blue "M" could be composed of small blocks assembling, symbolizing the building of motivation, while the yellow "M" could appear solid and fully formed, representing movement.
? Wave or Flow Concept:

A design featuring waves or flowing lines forming an "M," symbolizing the dynamic nature of motivation inspiring movement.

?‍♀️ Movement Representation:

An abstract representation of walking, running, or physical motion could work well, emphasizing the app’s core function to inspire activity.



?Another idea to explore is the representation of three elements that symbolize the transition from motivation to movement, with a bridging element in between.

? Blue (Motivation): The starting point, symbolizing inspiration and trust.
⚪ Gray (Transition): A neutral, intermediate element that represents the process of transformation or progression from motivation to movement.
? Yellow (Movement): The final point, symbolizing energy, vitality, and action.
The design could use:

A visual progression or flow from blue to gray to yellow.
Abstract shapes, waves, or gradients to represent how motivation evolves into movement.
These elements could form an "M," a wave, or another creative design that conveys this concept.

? Creative Freedom
While the ideas above provide some guidelines, we encourage you to think outside the box and explore any concept that conveys the app’s purpose. ? Be creative!

Focus on designs that are:
✔️ Simple but engaging and memorable.
? Aligned with the app's focus on motivation and physical movement.
? Effective as a mobile app icon—easy to recognize and visually appealing at small sizes.
? Design Requirements
✨ Simplicity:

The logo must be clean and minimalistic, avoiding unnecessary complexity.
? Color Scheme:

? Blue (#0047AB or similar) for trust and stability.
? Yellow (#FFD700 or similar) for energy and enthusiasm.
Variants that work on both light and dark backgrounds.
? Presentation Requirements:

App icon shown on a white background.
App icon shown on a black background.
Mockup demonstrating how the icon will appear on a smartphone home screen.
? Deliverables:

High-resolution files in PNG, JPEG, SVG, and AI/PSD formats.
App icon sizes optimized for iOS and Android devices.
Color and monochrome versions.
? Additional Notes
The logo should capture the essence of motivation inspiring movement, with a focus on fitness and activity. While the design must be professional and modern, it should also evoke a sense of energy and positivity.

We are excited to see your creative interpretations—ensure they meet the professional standards outlined above.
⛔ Proposals that do not meet these requirements will not be considered.

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    Hello everyone,
    First of all, apologies for the delay. I have been dealing with some personal matters, but now I'm fully back and excited to share some updates regarding the logo design contest.

    There have been some evolutions in the concept that I'd like to add to the brief. I've been thinking that the name could also be represented by two letters: an "M" for Motivation and a "W" for Workout. This opens up new possibilities for the design.

    The idea is to create a visual representation where the "M" and "W" interact in a dynamic way, symbolizing a cycle or flow. The concept is that motivation leads to workout, and workout feeds back into motivation—a continuous loop. The "M" and "W" could contrast, blend, or intertwine in some way to embody this movement and synergy.

    I would like to see new creative ideas based on these additional guidelines. Thank you for your patience and for your efforts so far. I'm looking forward to seeing your designs!

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