Full-Scale Multilingual Truck & Car Service Website in Dessau-Roßlau (Germany)

Project Overview We are launching a truck and car service center in Dessau-Roßlau (Germany), with a focus on tire services (mounting, balancing, sales) and oil changes for both heavy-duty trucks and regular cars. In the future, we aim to expand into more advanced diagnostic and repair services, particularly for trucks (including full test lines, brake tests, suspension diagnostics, etc.). We need a modern, fully responsive website that reflects our professionalism, supports online booking, and is optimized for local SEO (primarily in Dessau-Roßlau and surrounding regions). The site should also attract transit (long-haul) drivers who pass through our region on major highways. We want to provide a multilingual platform (German, English, and additional languages such as Polish, Russian, etc.) so that international truck drivers can easily find and book our services in case of unexpected repairs or maintenance needs. Key elements: Online Booking System – Clients (both truck and car owners) must be able to choose services (e.g., tire mounting, oil change, diagnostics) and select preferred date/time. Multi-User Access (Admin Panels) – The director (myself) and the service administrator should have real-time access to all online requests, including a dashboard/queue system to manage bookings. Service/Tire/Maintenance Catalog – Customers should have the option to select tires (various manufacturers and sizes) or preferred oil brands during booking. Multilingual Support – At a minimum, the site must be available in German and English, with an option to add other languages (Polish, Russian, Romanian, etc.) based on typical driver nationalities passing through the region. Local SEO – Must be optimized for Dessau-Roßlau, Saxony-Anhalt, and relevant German highways. We want top visibility on Google Maps (Google Business Profile), relevant local queries (e.g., “Reifenservice Dessau,” “LKW Werkstatt in der Nähe,” “Truck Repair Germany,” etc.). Packages & Promotions – We plan to create service packages (e.g., tire change + oil change + quick inspection) with special deals or freebies (e.g., free fluid checks). The site should clearly present these packages. Branding & Domain – We want a German-based brand name that is easy to remember and type. Possible name suggestions (to verify domain availability): “Truck & Car Meisterservice Dessau” “Dessauer ProfiWerkstatt” “LKWplus Autoservice Dessau” The chosen name must have an available domain (preferably .de or .com). Future Expansion – Our ultimate vision includes advanced diagnostic equipment for trucks (e.g., brake testers for up to 25t load per axle, suspension test lines, automatic headlight testers, etc.). We want a scalable website that can showcase these high-end services as we grow. Detailed Requirements 1. Design & UX Modern, responsive design: The site should look professional and work seamlessly on desktops, tablets, and smartphones. Clear navigation: Main menu sections for Services, Booking, Contact, About Us, Shop (tires/oils), etc. Brand identity: We may need help defining or refining a logo, color palette, and typography that convey trust and reliability in the automotive/trucking sector. 2. Online Booking System Calendar/Scheduling: Customers pick a date/time slot for tire installation, oil change, or other services. Dynamic availability: Must prevent double bookings. Multiple user roles: Director: Full overview of bookings, statistics, ability to override or reschedule. Service Administrator: Manage daily queue, confirm or deny appointments, contact customers as needed. Email/SMS confirmations: Automated notifications for customers and staff. 3. Catalog / E-Commerce Elements Tire Catalog: Different brands (budget, mid-range, premium), sizes (for trucks and cars). Oil/Fluids: Various brand options so clients can pick their preference. Optional: We may expand to a fully functional e-commerce store in the future (including online payment), so modular architecture is desirable. 4. Multilingual & SEO Languages: German (primary) English Potential expansions: Polish, Russian, Romanian, Turkish (based on common driver nationalities). SEO: On-page optimization (titles, meta descriptions, headings in German, etc.). Local SEO: structured data for business location, opening hours, phone number. Inclusion in Google Maps / Google My Business. Targeted keywords: “LKW Service Dessau,” “Truck Repair Germany,” “Reifenservice in Dessau,” etc. 5. Admin Panel / Dashboard Real-Time Booking Management: Calendar view, list view, ability to change the status of each booking (pending, confirmed, completed). User Data Management: Easy access to customer info (name, vehicle type, requested service, contact details). Reports & Analytics: Basic analytics or integration with Google Analytics for traffic and booking data. User Privileges: Director (full rights) Administrator (manage daily operations) Optional: Additional roles (mechanics, accountants) in the future. 6. Additional Features / Considerations Integration with CRM (optional, but desired if feasible): So we can track repeated customers, provide loyalty programs, and store vehicle service history. File Upload / Gallery: Showcases our equipment, workshop images, or success stories (before/after repairs). Security & Backups: SSL certificate, GDPR compliance, regular data backups. Mobile-Friendliness: Must be thoroughly tested on iOS/Android devices. 7. Marketing & Promotion Content Management: A blog or news section for promotions (seasonal tire changes, new equipment arrivals). Social Media Integration: Buttons or links to relevant channels (Facebook, Instagram, LinkedIn) to share announcements. Hashtags: (for social posts and SEO) German: #LKWServiceDessau, #ReifenserviceDessau, #NutzfahrzeugReparatur, #ÖlWechselDessau, #AutowerkstattSachsenAnhalt, #ReifenwechselOnlineBuchen, #TruckAndCarService, #ProfiWerkstatt English: #TruckServiceGermany, #TireChangeDessau, #CarRepairDessau Russian (or other languages) if needed for Social Media or blog posts targeting international drivers. 8. Project Scope / Deliverables Discovery & Planning Clarify final brand name, domain availability, wireframes/site map. Propose color/theme direction. Design & Development Front-end and back-end implementation (responsive layout, booking system, multilingual setup). Integration with chosen CMS (WordPress, TYPO3, or similar). SEO & Launch On-page optimization (metadata, structured data). Basic local link-building or listing on local directories. Domain configuration, SSL, site deployment to live hosting. Handover & Training Documentation or short tutorial on how to manage bookings, content updates, and expansions (adding new languages or services). 9. Future Growth Scalable architecture to accommodate additional repair services, advanced equipment modules (test lines for trucks, quick check lanes, etc.). Potential E-commerce if we decide to sell tires/oils fully online (including payment gateways, shipping, etc.). Advanced marketing campaigns (Google Ads, social media ads) once the site is running smoothly. Additional Requirements Timeline: Ideally, a working MVP (minimum viable product) within 6–8 weeks, final polishing within ~3 months. Budget: Please provide estimates based on your recommended approach. We’re flexible but need a cost-effective, high-quality solution. Legal / GDPR: The website must comply with German GDPR regulations (Datenschutz, Impressum, Cookie Consent). Files to Include with the Project Description Drafted Site Map or Wireframe (PDF or Sketch) — to clarify website sections and flow. Branding Ideas (if any existing logos, color preferences, or name suggestions). List of Competitors or Reference Sites (if you have sample websites that you like, share them). Preliminary Content (service descriptions, contact info, any text you already have in German/English). Optional: Equipment Brochures (if you want to show the advanced diagnostic tools you plan to feature on the site). Photographs or Workshop Images for the gallery or to illustrate services. (If you do not have some of these files ready, just provide whatever is available; we can discuss the rest during the project.) Please Note We welcome any suggestions for improving our initial plan. We aim for a long-term partnership if the project is successful — future expansions, content updates, marketing campaigns. We value reliability, transparent communication, and on-time delivery. Looking forward to your proposals! Contact Person: Denys Zaliskyi (Director) (All further clarifications can be provided in direct messages. We are open to your ideas and portfolio examples.)