Marketing strategy project report mineral water jobber

...comprehensive market research report on the automated extraction of relative places from unstructured text documents, focusing specifically on the European Union and Portugal. The report should follow a structure I will send to the winner of the bid. This structure is already 10 pages. I'm hoping for another 15-20, including graphs and most importantly, all references. Only serious inquiries, please propose the final price for this mount of work. Key Focus Areas: - Current market size: Understand the present scale of this sector. - Future growth projections: Anticipate potential expansion and opportunities. - Key market drivers: Identify the factors propelling this market. Competitive Analysis Data and Findings Technical feasibility customer analysis Target Audie...

Payment ( 1-3 per hour to start). Hello, I am looking for a spanish speaker able to speak english and spanish . Experience in marketing and business consulting.

My premium wellness product store on Shopify needs an expert who can help with marketing and sales strategies. Key Responsibilities: - Develop and implement effective marketing strategies for our Shopify store - Manage product listings and optimize them for sales - Oversee and enhance our store setup and design for better user experience Ideal Skills: - Proven experience with Shopify, specifically in marketing and sales - Excellent understanding of Social Media Advertising, Email Marketing, SEO and Content Marketing - Proficiency in managing and optimizing product listings - Strong design sense to enhance store layout and interface Social Media Focus: - Primarily, our marketing efforts will be centered on Facebook and Instagram. - A knack for ...

Project goal We are seeking a talented and experienced logo designer to create a premium, elegant, and modern logo for our brand. This logo will be used across a variety of digital assets, including our website, marketing materials (flyers, brochures, etc.), and all other brand communications. Brand Guidelines The logo should embody elegance, modernity, and a premium feel, aligning with the company's upscale positioning. Scope of work - Creation of a unique, premium logo design - The logo must work effectively in both horizontal and vertical orientations. - We require a basic logo design, along with a few variations, including versions suitable for light and dark backgrounds. We have basic brand colors but palette can be extended as required. - We will retain the full ...

LinkedIn Social Media Assistant Title: LinkedIn Social Media Specialist to Grow My Personal Brand & Influence Project Overview: I need a LinkedIn Social Media Specialist to help me grow my influence, attract professional opportunities, and increase my Substack subscribers. My focus areas include growth hacking, conversion rate optimization (CRO), behavioral economics, and startup marketing. I want to spend a maximum of 5 hours per week on high-value tasks like writing deep-dive content, reviewing posts, and engaging in meaningful discussions. I need someone to handle the manual and time-consuming aspects of LinkedIn growth, including content repurposing, scheduling, audience engagement, and performance tracking. What I Will Do: Create original deep-dive content and t...

...presentation based on specific requirements. Scope of Work:     1.    Technical Review on a Security Vulnerability     •    Conduct in-depth research on a common vulnerability.     •    Write a 1500-word technical review with a critical analysis.     2.    Security Report & Presentation     •    Analyze a common web vulnerability and document the findings.     •    Provide recommendations and mitigation strategies.     •    Prepare a presentation summarizing technical insight...

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I'm looking to establish a vibrant, creative, and colorful brand in the digital design service sector. Key Requirements: - Developing a unique brand identity that resonates with the creative and colorful style. - Expertise in digital design services. - Experience in building and promoting a brand. Ideal Skills: - Graphic Design - Brand Development - Marketing Strategy - Visual Communication The brand should be modern and minimalistic, yet creatively and colorfully appealing. Please showcase your relevant past work.

Project Objectives: The primary goal of this project is to gain insights into customer movement and behavior within the store to measure conversion rates (leads vs. actual buyers) and better understand the target audience. Project Description: The system will integrate with the existing CCTV infrastructure (Hikvision DVR) to extract and analyze customer data, providing the following functionalities: 1. Customer Counting: o Count the number of customers entering the store, excluding employees. o Avoid duplicate counting of the same customer. o Generate reports filtering customer traffic by time of day, days of the week, etc. o Extend this functionality to outdoor cameras to compare passerby traffic with actual store visitors. 2. Demographic Identification: o Determine c...

...in recruiting, preferably in influencer marketing or UGC. Strong communication and negotiation skills. Familiarity with the social media landscape in Germany and the UK. Fluent in English; proficient in using AI (ChatGPT) for well written communications in varying languages. Qualifications: Proven experience in sourcing creators, influencers, or freelancers, preferably in the UGC space. Exceptional skills in advanced Google search queries (e.g., site:, exact match, Boolean operators). Familiarity with European markets and the UGC/influencer industry. Strong organizational skills and attention to detail. Excellent written and verbal communication skills in English (additional European languages are a plus). Experience with tools like CRM systems, project management platfor...

I'm looking for an interior designer/artist to create a rendering depicting the interior of an indoor trail-riding obstacle park. It will be a real-life mountain trail made indoors for competition-level riders. Key areas to consider in your design: - Advanced Trail riding event. Waterfalls, water crossing., bridges, rocks, paths to the top of a ridge, safe but challenging downward climb. Ideal skills and experience for this job: - Interior design with a focus on rustic, natural aesthetics. - Experience designing equine facilities or similar spaces. - Ability to creatively incorporate natural obstacles into the design.

Digital marketing project for an online pharmacy focusing on increasing visibility, customer engagement, and sales through targeted strategies. Include SEO optimization to improve search rankings, PPC advertising for instant reach, and social media marketing to build brand trust and engagement.

...onboarding process for students is entirely online. So, your role will primarily be to facilitate their registration and encourage participation. Please note, this project is targeting students in all corners of India, not just urban areas. So, your reach and efforts in rural areas will also be highly appreciated and rewarded. Exam Details : ? Calling All NEET 2025 Aspirants! ? MockTestBuddy invites you to India’s Biggest NEET Simulation Exam on 23rd February 2025. Experience a real exam-like environment, compete with 25,000+ students, and get detailed performance insights to refine your preparation! ? What You Get: ✅ Performance Report – Strengths & weaknesses breakdown ✅ Exam Readiness Score – Know where you stand ✅ Time & Accuracy Analysis...

We are looking for an experienced DMCA removal expert or a lawyer who specializes in copyright takedown requests. Our copyrighted content has been unlawfully published on third-party websites and appears in Google search results. We need a professional who can: Identify and document infringing URLs. File DMCA takedown notices with Google and web hosts. Handle leg...specializes in copyright takedown requests. Our copyrighted content has been unlawfully published on third-party websites and appears in Google search results. We need a professional who can: Identify and document infringing URLs. File DMCA takedown notices with Google and web hosts. Handle legal procedures if necessary. Ensure successful removal of our content from search results. Provide a report on actions taken an...

...RAI, 57000, THAILAND • Has a camera or phone/tablet of quality with a camera, internet access • Must be available during business hours (9 AM - 4 PM) on working days Please see the attached file for the site visit guidelines. You are only required to deliver the pictures, video & observations and are not expected to assemble a report like the Sample Report. Note: Milestone will be released the following week after the site visit to give us time to organize the report and contact you if we need additional clarification....

I'm seeking a seasoned digital marketing professional to help boost sales for my physical products. I need a focused strategy on key platforms including Social Media, Email Marketing and Search Engine Marketing. Key Responsibilities: - Develop and implement a comprehensive digital marketing strategy aimed at driving sales. - Leverage Social Media, Email Marketing and Search Engine Marketing to their full potential. - Track and analyze performance metrics to optimize campaigns. Ideal Skills: - Proven experience in digital marketing, particularly with physical products. - Strong knowledge and expertise in Social Media, Email Marketing and Search Engine Marketing. - Excellent analytical skills to assess perfo...

I'm seeking an expert in website optimization to enhance the performance of my site, www.nathex.com.au. The primary goals are to achieve over 90 on PageSpeed Insights for both desktop and mobile across all pages, and similarly, over 90 on the GTmetrix Performance report. Key Focus Areas: - Overall performance: The site currently underperforms in this area, in particular the page, and I need a professional who can identify and rectify the issues. - Image Optimization: A critical area to enhance loading speed. I am not sure whether the image optimization techniques I've implemented so far are effective or not, hence I need an expert to assess and improve this aspect. Ideal Skills and Experience: - Proficiency in website optimization tools and techniques - Extensive

We are seeking a detail-oriented report reviewer to evaluate and provide constructive feedback on our research documents. The ideal candidate will have a strong background in analytical writing and be able to identify inconsistencies, errors, and areas for improvement. This role requires excellent communication skills and the ability to meet deadlines while maintaining high standards of quality. Responsibilities: • Review and validate prospect reports, ensuring that the information is concise, relevant, and aligned with business context. •Analyze and verify the accuracy of figures, statistics, and trends included in the reports. •Assess the reliability of the sources used and, when necessary, conduct additional research to corroborate data. •Identify inconsisten...

Pacific Vanille – Révolutionner la production de vanille avec l’IA et la Blockchain 1. Introduction Pacific Vanille est un projet a...(BEP-20) ? Utilisation du Token : Paiement des producteurs et fournisseurs en token Staking et gouvernance décentralisée Réductions et avantages exclusifs pour les investisseurs Accès prioritaire aux productions premium 6. Prochaines étapes ✅ Finalisation du livre blanc & tokenomics ✅ Développement des smart contracts & plateforme d’ICO ✅ Lancement de la levée de fonds & marketing international ✅ Seconde levée de fonds pour le déploiement industriel et l’expansion des serres ? Pacific Vanille est une révolutio...

I'm seeking a skilled professional to assist in the creation and implementation of monthl...clients, specifically targeting Facebook, Instagram, and LinkedIn. Key Responsibilities: - Develop compelling, lead-generating content using a mix of images, videos, and infographics - Implement engaging strategies to attract potential customers - Focus on generating leads primarily, while also subtly boosting brand awareness and engagement Ideal Skills: - Proven experience in social media marketing - Proficient in creating diverse types of content - Strong understanding of lead generation strategies on social media platforms Your expertise will be instrumental in enhancing our online presence and converting viewers into potential leads. I look forward to seeing your creative strategi...

I'm looking for a talented freelancer who can design various professional, image and graphics based WhatsApp ads for me to post on my status. The main goal of these ads is to increase sales. Ideal Skills and Experience: - Graphic Design: The candidate should have a strong background and experience in designing visually appealing graphics. - Marketing Skills: Understanding of sales-driven ad design will be a plus. - WhatsApp Familiarity: Experience with creating content for WhatsApp specifically will be advantageous.

...breathes Account Management and at a broader level digital marketing, who is passionate about delivering great results and service to clients. You will be working as part of a team of highly experienced digital marketers servicing clients internationally. While this is a remote role, there’ll be constant interaction with our team in the Australia and Phillipines. The hours of operation will be aligned with Central Time. Key Responsibilities: Develop and maintain strong relationships with clients in the USA and Canada. Serve as the main point of contact for clients, addressing their needs and ensuring their satisfaction. Collaborate with internal and client stakeholders to ensure seamless delivery of services and technology. Monitor and report on account performanc...

As someone who owns a hotel cat...we're looking to focus on: - Social Media Marketing: We want to fully utilise platforms like Instagram, Facebook, and Twitter to increase our hotel's visibility among leisure travelers. - Search Engine Optimization (SEO): Enhancing our website's SEO is important to increase traffic and direct bookings. - Email Marketing: As part of our direct booking initiative, we need an effective strategy to engage and attract customers through regular newsletters and offers. The ideal candidate would have a track record in successful digital marketing campaigns, specifically within the hotel industry, focusing on increasing website traffic, boosting online reputation, and augmenting direct bookings. Expertise in SEO, Email...

I'm looking for an HR Specialist with a strong background in headhunting, particularly in the energy sector in Canada. The focus is primarily on sourcing senior-level sales and marketing professionals. Key requirements: - Candidates must have a strong sales track record and deep industry knowledge. - Primary sourcing location is Ottawa or Gatineau. - Strong communication and networking skills are crucial. The ideal freelancer for this project will have a proven track record in headhunting senior-level professionals, particularly in the energy sector. Understanding of the sales and marketing landscape within this industry is essential to identify and attract the best talent.

...existing codebase and provide a technical report on its quality and viability. The goal is to determine whether the code can be optimized and used or if a new base needs to be developed. ? Tasks Required ✔️ Review the source code (React Native + React.js). ✔️ Evaluate project structure (architecture, modularization, coding standards). ✔️ Analyze dependencies and packages (check if they are up to date and secure). ✔️ Verify Android and iOS compatibility. ✔️ Identify potential performance or security issues. ✔️ Provide recommendations on what can be used and what needs to be redone. ? Deliverables ✅ Technical report covering: Overall code quality (well-structured or needs improvements?). Strengths and weaknesses of the current project. Sugge...

I'm looking to incorporate a facial recognition system into my advertisements. The preferred technology for this project is Amazon Rekognition. Ideal skills for this project include: - Proficiency in Amazon Rekognition - Experience in integrating facial recognition systems into ads - Knowledge in digital marketing strategies Please note that the specifics of the ad type and the actions to be taken upon face recognition will be discussed later. I'm open to suggestions on how to best utilize this technology for maximum impact.

I am seeking an SEO expert to help optimize my local news website, which serves the residents of Climax Township, Michigan. The main goal is to establish keyword searches so that when someone types in the name of my site, it shows up prominently in search results. Ideal candidates should have experience with local SEO strategies and be able to demonstrate past work. *...serves the residents of Climax Township, Michigan. The main goal is to establish keyword searches so that when someone types in the name of my site, it shows up prominently in search results. Ideal candidates should have experience with local SEO strategies and be able to demonstrate past work. **Deliverables:** - Conduct keyword research focused on my website name. - Provide an actionable SEO strategy to improve v...

I want to implement the strategy on Multichart, there are 4 scenarios for position buy when 2.2 event appear on the graph. All of them are triggered in one hour graph giving an blue arrow at the open of the candle and a blue arrow face down at the top of the closing candle  Short explanation of the algo process The algo is working with 3 graphs (1H,15,5)that should be connected.  After position triggered in 1H an listing process in 15 minutes graph is starting,  When the position is opened it will mark the candle that opens the position also with a blue candle facing up at the open of the candle. All the marks (listening process,openposition,stoploss,takeprofits,closingposi tion) will also be shown in15- 5 minutes graph  process-black circle dot 2....

I want to implement the strategy on Multichart, there are 4 scenarios for position buy when 2.2 event appear on the graph. All of them are triggered in one hour graph giving an blue arrow at the open of the candle and a blue arrow face down at the top of the closing candle Short explanation of the algo process The algo is working with 3 graphs (1H,15,5)that should be connected. After position triggered in 1H an listing process in 15 minutes graph is starting, When the position is opened it will mark the candle that opens the position also with a blue candle facing up at the open of the candle. All the marks (listening process,openposition,stoploss,takeprofits,closingposition) will also be shown in15- 5 minutes graph process-black circle dot 2.openposition- blue arrow

I'm running a digital marketing agency, and I need a Sales Representative to help with daily outreach and appointment setting for highly qualified leads. The ideal candidate will engage prospects via email, LinkedIn, Facebook, and Instagram to generate appointments with small business owners. Core Responsibilities: - Send a minimum of 1,500 emails per day using GoDaddy, HubSpot, , and Instantly - Conduct direct outreach on LinkedIn, Facebook, and Instagram - Set a minimum of 1 appointment per day through Calendly Position Details: - Pay: $7 USD/hour - Hours: Max 3 hours/day - 3 days/week - Remote Position Ideal candidates should have experience in email marketing, lead generation, and CRM tools. If you’re a results-driven sales professional focused on generatin...

...and achievements, and processes and workflows but also serve to market our company's sustainability efforts. Ideal Skills and Experience Include: - Proficiency in graphic design software - Experience in creating illustrative graphics - Understanding of sustainability concepts and terminology - Ability to translate complex data into engaging visuals - Experience in creating graphics for marketing purposes Skills Required: - Graphic Design - Photoshop - Illustration - Infographics...

Make an audit and road map for Internet/Social Media marketing presence and activities. International company that designs, assembles, installs and maintains library automation equipment. Its product line includes user-friendly sorting systems, return stations, self-checkout terminals, 24/7book borrowing kiosks as well as security gates. Using both the time-tested barcode technology and state-of-the-art RFID solutions, it delivers everything needed to automate a library. The company offers customized solutions to provide its customers with the best possible service. Main market is North America and Europe.

I'm seeking a skilled PowerPoint designer and marketer to create a professional PowerPoint presentation aimed at enhancing brand awareness. The presentation's purpose is a marketing initiative, so a strong understanding of marketing principles and brand messaging is crucial. Ideal Skills and Experience: - Proficiency in Microsoft PowerPoint - Strong background in marketing, specifically in brand awareness - Excellent design skills to create visually appealing slides - Ability to convey a professional tone throughout the presentation - Experience in creating engaging and persuasive marketing presentations

...increase the number of members in the group. Key Responsibilities: - Strategize and implement effective methods to boost group membership - Enhance group visibility and attract relevant members Previous Strategies: - I've tried inviting connections directly, sharing the group link on social media, and conducting an email marketing campaign. The ideal candidate should have: - Proven experience in social media community building, particularly on LinkedIn - Strong marketing skills - Ability to strategize and implement effective growth tactics. ** We always give you 5-star feedback ** We will not create or release milestones in advance. I will make payments on a weekly or monthly basis. ** Maybe Before Award, we will take a small unpaid test. ** bid ONLY if our rate a...

...the AI must show a report baed on answers. The web must have a form plugin jotform) The job to do: make the landing pages with information of service, add the buy page of service using table price and direct ckeckout (you can use woocommerce); add jotform; integrate the questionnaire of jotform and the answer with AI to create the authomatic report. The questions of jotform and the answer of jotform must be saved inside my mysql database. So it is necessary use a plugin to create the tables and save the answer add a plugin or code to comunicate with an AI the plugin (wpautomator o Ai engine). Finally it is necessary show the report inside a web page and create a pdf. The report must have an excellent design, it must chart and tables create with the informat...

I'm seeking a professional for an e-marketing project aimed at public awareness for the government. The task also involves creating process documentation, specifically for the compliance process. Key Responsibilities: - Developing and implementing an e-marketing campaign to raise public awareness about government initiatives. - Creating detailed process documentation for the compliance process. Ideal Skills and Experience: - Proven experience in e-marketing, particularly within a government context. - Excellent documentation skills, with experience creating process documentation. - Familiarity with compliance processes and understanding of government procedures would be an advantage.

I need assistance with redesigning new marketing and sales materials. The content is provided in a PDF titled "Residential Billing Brochure 2025," and the branding elements, including the colour scheme and logo, are in the attached PDFs. The new material should be fully branded to Full Power Utilities.

I'm seeking an experienced Power BI specialist who can create a comprehensive report based on our sales data, which will be provided in Excel format. Key Requirements: - The report should track several specific metrics and KPIs including revenue trends, sales by region, and product performance. - The primary visualization method will be bar charts, so the freelancer should be adept at using this chart type in a variety of ways to clearly convey different aspects of the data.

Freelance CAD Designer Needed: Enclosure Design for Bluetooth Lockbox We are seeking a skilled CAD designer to help create a modern, compact enclosure for our Bluetooth-enabled lockbox. This enclosure will house internal electronic components and feature a secure, magnetic mounting system for easy placement on doors or windows. Project Overview: Design a sleek, lightweight enclosure that is slimmer and more modern than traditional lockboxes (e.g., Supra iBox BT LE). 3D-printable prototype with accurate tolerances for housing a Bluetooth module, battery, and locking mechanism. Incorporate a magnetic mounting system that allows secure attachment to an interior window, with the exterior portion releasing when tapped from the outside. Ensure durability and weather resistance for outdo...

I'm looking for a talented graphic designer to create a professional marketing flyer for my newly opening family practice. The flyer needs to emphasize the 'Quality Care' that we provide. Key Requirements: - The flyer should communicate our commitment to delivering top-notch healthcare. - It should be designed in a professional style, suitable for a medical practice. - The design needs to be clean, clear, and easy to read. - It should include our office address and contact information. Ideal Skills: - Graphic Design - Experience in creating marketing materials for medical or family-oriented services - Able to create professional, clear and engaging designs - Excellent understanding of how to convey a message through design

I'm seeking a freelancer to create a marketing demo video for an application. The video will be based on a PowerPoint presentation and a live online demo. The style should be 'live-action with screen recordings', a seamless blend of direct application interaction and engaging presentation. Key aspects of the project include: - Using a PowerPoint presentation and online demo as the foundation for the video - Implementing 'live-action with screen recordings' style - Incorporating company branding into the video - Selecting appropriate background music to enhance the viewing experience Ideal candidates for this project should have: - Proven experience in creating application demo videos - Strong video editing skills - Ability to seamlessly blend...

...SEO to craft 30 articles about cryptocurrency and water filtration. The target audience for these pieces is the general public, with the aim of educating them about this complex and exciting field. Each article should be between 700-1000 words. Each article must contain three references from authoritative links that rank on Google, while reference overlap is allowed, each article should contain unique links. No personal language, written in an educational tone. SEO Keyword topics are: 1- water filter wrench 2- glass water filter pitcher 3- camping water filter 4- water filter installation 5-glass water filter 6- activated carbon water filter 7- lead water filter 8- counter top water filter 9- survival water filter 1...

I require a skilled academic writer with a strong background in sociology, who can compose a 1500-word report for me. The writer will need to use only the resources I provide, without incorporating any external sources. Key Elements: - The subject of the report is within psyc and sociology. - The analysis should be presented in a report format. - The report should address the following themes: social inequality, cultural dynamics, and institutional structures. Ideal Skills: - Strong academic writing skills - In-depth understanding of sociology - Ability to analyse and synthesize provided resources - Experience in writing reports - Knowledge of the themes specified

I'm seeking a freelancer to transform my YouTube videos into engaging shorts/reels to be posted on our channel's social media pages. The aim is to enhance our social media following. Key Responsibilities: - Create shorts/reels from my YouTube content - Post on Instagram, Facebook, and Youtube - Use original audio from the videos and use backg...our social media following. Key Responsibilities: - Create shorts/reels from my YouTube content - Post on Instagram, Facebook, and Youtube - Use original audio from the videos and use background musics - Analyze the performance metrics to optimize future content. - Schedule posts using social media management tools. Ideal Skills: - Proficient in video editing - Experienced in social media marketing - Creative with a good sense ...

My Google My Business listing has been suspended without any clear explanation from Google. This has been ongoing for a week, and I have not received any response from them. The business is an institute, and I need help to get it reinstated. Ideal skills for this project include: - Experience with Google My Business - Strong understanding of Google's policies - Excellent communication skills - Ability to provide a clear strategy for reinstatement - Proactive in dealing with customer service issues - Knowledge of SEO: Understanding the principles of Search Engine Optimization to optimize the business listing for better visibility. - Documentation experience: Ability to prepare and submit detailed documentation required by Google for reinstatement appeals. - Technical tro...

**Job Description: Digital Marketing Specialist** We are excited to announce an opening for an experienced Digital Marketing Specialist who will play a crucial role in enhancing our online presence and driving traffic to our website. As we continue to expand our digital footprint, we are looking for a dynamic individual who possesses a deep understanding of the digital landscape and is eager to contribute to our marketing efforts. **Key Responsibilities:** In this role, you will be responsible for a wide range of tasks that are critical to our digital marketing success. Your primary duties will include, but are not limited to: **Pay-Per-Click (PPC) Advertising:** - Manage and optimize PPC campaigns across various platforms, including Google Ads and social...

...ROI through a strategic mix of Performance Max and traditional Search campaigns. We require a specialist with extensive experience in Google Ads management, including integration with Salesforce, Google Tag Manager, and GA4 for conversion tracking and performance reporting. ________________________________________ Project Objectives: 1. Campaign Strategy and Execution: o Optimize Performance Max and traditional Search campaigns for lead generation. o Incorporate a robust strategy to exclude branded search terms while capitalizing on high-intent opportunities. 2. Conversion Tracking and Reporting: o Ensure seamless tracking of lead form fills, phone calls, and other key actions using Salesforce, Google Tag Manager, and GA4. o Address any inactive or misconfigured goa...

...Elements: - The design should reflect a fun and casual style, reminiscent of a wedding invitation. - The color scheme should align with my logo but open to artistic interpretation .. - The mailer needs to prominently feature our special offer: a free inspection and $150 off repairs for water damage or leaky roofs. - Contact information should be clear and accessible: 972-747-7734. - A fun fact about snow weight on roofs should also be included. - The back of the invitation should list our services, which include water damage cleanup, structural drying, mold remediation, roof replacement, roof repairs, and interior repairs. Ideal Skills: - Graphic design experience, particularly with creating engaging and casual designs. - Proficiency in using graphic design tools and so...

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I have a casino affiliate marketing website that requires template upload and modifications. I have the images and text ready, but need an expert to help me with: - Uploading the new template - Modifying the homepage layout - Changing images - Updating text Ideal skills for this project include web development, familiarity with affiliate marketing websites, and experience with template modification. Please note, I have a domain name and hosting already set up. The objective is to enhance the homepage for better usability and engagement.