I have experience conducting qualitative research and in-depth interviews, particularly for consumer product analysis. I can help you engage with American parents to gather valuable insights about bassinet and playard products.
I will handle the recruitment of participants within the target demographic, ensuring a diverse and relevant pool of parents. The interviews will be conducted professionally, following the provided script to cover key aspects such as product usability, safety concerns, and brand perception. Each session will be recorded via video to capture both verbal responses and nonverbal cues, providing a comprehensive understanding of participants' perspectives.
After conducting the interviews, I will analyze the findings and create a clear, concise report summarizing key insights. The presentation slides will highlight trends, patterns, and actionable recommendations, helping you understand parents' preferences and concerns. The scheduling of interviews will be managed efficiently to accommodate both participants and project timelines, ensuring a seamless process.
My background in market research and strong communication skills make me well-suited for this project. I am confident that these interviews will yield the valuable insights you need to understand the baby product landscape from a parent's perspective.