DojoWell's Mascot "Dojo the Bear" Illustration

Project Brief: Dojo the Bear Mascot for DojoWell About the Project: DojoWell is a wellness app designed to guide users on a journey of personal growth and holistic wellness. The app uses interactive visuals, symbolic elements, and narratives to engage users, helping them progress through 7 unique levels of wellness. The mascot, Dojo the Bear, plays a central role as a guide, mentor, and companion throughout the user's wellness journey. About Dojo the Bear: Character Description: Dojo is a friendly, wise, and approachable bear with a calm and supportive personality. He embodies the themes of growth, resilience, and guidance. oAppearance: Anthropomorphic with soft, cartoon-like features, designed to evoke trust and warmth. oClothing/Accessories: Outfits and accessories that change with each level, reflecting the themes of wellness progression (e.g., gardener's outfit, explorer’s gear, celestial robe). oUnique Traits: Wears eyeglasses and has a light, well-groomed beard to enhance his wise demeanor. Project Requirements: Deliverables: 30 unique poses of Dojo the Bear in various outfits and expressions that reflect different emotions, actions, and symbolic elements of the app's stages. Pose Examples: oFriendly wave (welcoming users) oHolding a walking staff (mentor/guide role) oSitting cross-legged in meditation (mindfulness and peace) oPlanting a tree seed (growth and nurturing) oPointing at a map (guidance and exploration) oCelebrating (cheering for user achievements) oHolding a glowing orb (symbolizing balance) Outfit Requirements for Each Level: [login to view URL] Roots (Level 1): Gardener’s outfit with a straw hat and tool belt. [login to view URL] and Exploration (Level 2): Explorer’s vest and hiking boots. [login to view URL] Orbs (Level 3): Flowing blue robe with water-flow patterns. [login to view URL] Elements (Level 4): Outfit featuring the five elements (wood, fire, earth, metal, water). [login to view URL] Rhythms (Level 5): Light pink kimono with cherry blossom prints. [login to view URL] Mastery (Level 6): Mountain climber’s gear with a sash of achievements. [login to view URL] Wellness (Level 7): Majestic celestial robe with shimmering star patterns. Style and Specifications: Art Style: Friendly, cartoon-like, simple yet detailed enough to express emotions and actions effectively. Color Palette: Warm and soft colors aligning with the app’s branding (e.g., green, blue, pink, yellow-gold). Resolution: High-resolution PNG files with transparent backgrounds, suitable for use in the app and promotional materials. Consistency: Ensure the character remains visually consistent across all poses and outfits. Target Audience: Wellness app users (ages 18–40) looking for calm, supportive, and engaging visuals to inspire and guide their wellness journey. Process and Deliverables: [login to view URL] Sketches: Initial sketches for 3–5 poses to confirm style and direction. [login to view URL] Designs: Delivery of 30 finalized poses based on agreed feedback. [login to view URL] Delivery: Provide high-resolution PNG files and layered source files (if applicable). Additional Notes: Dojo the Bear plays a key role in connecting emotionally with the app users. Each pose and outfit should reflect his supportive, wise, and friendly personality. If necessary, we can schedule a meeting or provide more references to clarify any details about Dojo’s role or the app’s themes.