CEO Personal Branding via Kit.com

Request for Proposal (RFP) Issued by: Diamond DPC Subject: RFP for Diamond CEO Personal Branding Project Using [login to view URL] 1. Introduction Diamond DPC specializes in advanced business analytics, incorporating business intelligence and artificial intelligence into solutions that drive innovation. We are seeking proposals from qualified branding and marketing vendors to develop a personal branding strategy for our CEO, leveraging Kit.com. This project supports our broader objective of positioning the CEO as a thought leader in Enterprise Performance Management (EPM), AI, and serial entrepreneurship, thereby strengthening Diamond DPC’s overall brand visibility and reputation. 2. Project Scope Project Title: Creation of a Personal Branding Strategy for the Diamond CEO Using [login to view URL] Objective: Develop a comprehensive personal branding strategy that showcases the CEO’s expertise in EPM, AI, and entrepreneurship. Utilize [login to view URL] to structure and curate the CEO’s content, thought-leadership pieces, and recommended resources. Create a 6-month action plan to implement and monitor the personal branding efforts across key digital and professional channels. Scope of Work Brand Strategy Development Conduct background research on the CEO’s current reputation, areas of expertise, and target industries. Define a clear positioning statement, personal values, and messaging framework that aligns with Diamond DPC’s overarching brand. [login to view URL] Integration & Best Practices Design and configure a [login to view URL] presence that highlights the CEO’s recommended tools, books, software, and other resources in AI, EPM, and entrepreneurship. Incorporate best practices for audience engagement, discoverability, and consistent branding on Kit.com. 6-Month Action Plan Outline a month-by-month roadmap for content creation, platform updates, speaking engagements, and networking opportunities. Include key milestones, goals, and metrics for evaluating the strategy’s effectiveness (e.g., follower growth, engagement metrics, speaking invitations). Data Collection / Lead Magnet Strategy Identify opportunities to gather audience data (e.g., emails or sign-ups) by offering compelling content and resources as lead magnets. Propose how to integrate these lead-capturing tactics into both the CEO’s online presence and Diamond DPC’s broader marketing funnel. Implementation Guidance Provide step-by-step instructions or guidelines for maintaining the personal brand strategy, ensuring consistency and alignment with Diamond DPC’s standards. Recommend content topics, posting frequencies, and cross-platform promotion tactics (e.g., LinkedIn, Twitter, industry forums). Discussion & Handover Upon completion, present the strategy and action plan in a PDF or presentation format. Conduct a single handover discussion (online) to explain how to implement and sustain the plan. 3. Target Audience Primary Audience: C-level executives (CEOs, CFOs) in enterprise environments. Key Industries: Healthcare, Oil & Gas, Real Estate, and Government where Diamond DPC has a footprint or emerging opportunities. 4. Key Requirements Expertise in Personal Branding: Proven track record of developing and launching executive-level personal branding strategies. [login to view URL] Proficiency: Demonstrable experience using [login to view URL] (or similar platforms) to curate and showcase professional resources. Creativity and Strategic Vision: Ability to develop fresh and impactful approaches that differentiate our CEO and connect with target audiences. Timely Delivery: Capacity to deliver the final strategy and action plan within 1–2 weeks of project initiation. 5. Deliverables Comprehensive Personal Branding Strategy (PDF or Presentation) [login to view URL] Setup & Best Practices Overview (within the main document or as a separate PDF) 6-Month Action Plan (detailed tasks, timeline, and success metrics) Lead Magnet Implementation Plan (detailing recommended tactics and data collection methods) Final Discussion Session (to review the plan and answer questions) 6. Timeline Project Start Date: As soon as a vendor is selected and contractual agreements are finalized. Expected Completion: Within 1–2 weeks from the start date. Review & Handover: 1 online session immediately upon finalizing the strategy. 7. Budget The proposed budget for this project is $300. Vendors are encouraged to confirm if their services can be fully delivered within this budget. If a higher quote is necessary, vendors may propose an alternative with justification. 8. Vendor Qualifications Proven Experience: Demonstrated success creating executive personal branding strategies, especially in technology or data-driven industries. Portfolio: Must showcase relevant projects or references involving personal branding and [login to view URL] usage. Collaboration & Communication: Ability to work closely with Diamond DPC’s team, providing clear updates and action items as needed. 9. Evaluation Criteria Proposals will be evaluated on the following factors: Creativity and Relevance of past projects. Understanding of Project Objectives and alignment with Diamond DPC’s brand. Proposed Approach and Methodology for leveraging [login to view URL] and implementing the strategy. Cost-Effectiveness within the stated budget. References and Client Testimonials related to similar projects. 10. Confidentiality All submitted materials will be treated as confidential and used solely for evaluation purposes. 11. Disclaimer Diamond DPC reserves the right to accept or reject any or all proposals without prior notice. The company may request additional information or clarifications from any or all vendors throughout the evaluation process.