Computer companys persuasive sales letter sampletrabajos

I'm looking to create a marketing website primarily for E-commerce sales. The site needs to be designed with a focus on converting visitors into customers. Key Responsibilities: - Design an attractive and user-friendly homepage that includes latest news or updates. - Develop a comprehensive Product catalog page to display our offerings. Ideal Skills and Experience: - Proven experience in E-commerce website development. - Strong skills in UX/UI design. - Ability to integrate latest news updates seamlessly onto the homepage. - Experience in creating and managing product catalog pages.

I'm conducting academic research and need help analyzing survey responses. I need a statistitan that can help me identify and give the correct sample size calculation for the bellow Total population 118 Stratum A) 70 Stratum B) 48 Z-score (default: 1.96) For 95% confidence level) 1.96 Proportion (default: 0.5) 0.5 Margin of Error (e.g., 5%) 0.05 is Finite Population Adjusted Sample Size needed? I need an excel with the formula and the steps broken down to a detailed level

...in Apex, including writing unit tests, triggers, batch jobs, and asynchronous processes. ● Solid understanding of Salesforce APIs (SOAP, REST, Bulk API), integration patterns, and best practices. ● Familiarity with Salesforce security models, governor limits, and performance optimization techniques. ● Excellent written and verbal communication skills in English. ● Bachelor’s/Master’s degree in Computer Science, Engineering, or equivalent experience. ● Salesforce certifications: PD1 (Platform Developer I) required; PD2 (Platform Developer II) highly preferred. Additional Details: ● Mandatory Skills- Apex -3+ years, Salesforce-3+ years, Lightning Components (Aura), LWC, and VF pages 3 years, Salesforce APIs (SOAP, REST, Bulk API), integration patterns, PD1 (Platform D...

I need to tweak my current business logo by adding or removing some elements. I have a base sample of what I want the logo to be. The new elements should be somewhat similar to the style of the existing logo. I made this logo at one point and I tweaked it however it's on an angle and I need it to be flat front facing. Seems impossible to do...

...in Las Vegas from January 22 to January 23, 2025. As our representative, you will be responsible for showcasing our products, engaging with potential buyers, answering basic questions, and gathering leads for our sales team. Key Responsibilities: • Represent AeroLaser at the SHOT Show booth. • Demonstrate AeroLaser products to attendees and provide basic technical information. • Answer general inquiries about our products and company. • Engage with potential customers, distributors, and partners professionally. • Collect contact information and leads for follow-up by the sales team. • Assist with booth setup and maintenance during the event. Requirements: • Strong interpersonal and communication skills. • Professional demea...

I'm looking to develop a Shopify website for my toy store, with the primary goal of increasing online sales. The site needs to be engaging, user-friendly and optimized for conversion. Key Features: - A seamless, user-friendly checkout process that encourages purchases and reduces cart abandonment. - Smart product recommendations that enhance the shopping experience and increase average order value. - Integrated discount and loyalty programs to incentivize repeat purchases and build customer loyalty. I already have a logo and brand colors, so your task will mainly involve implementing these into the website design. Ideal Skills: - Proven experience in Shopify development - E-commerce expertise, particularly in the toy industry, would be a plus - Strong understanding of UX/U...

Job Type: Full-Time (3-Month Contract) Location: Remote Job Description: We are seeking a talented and versatile Full-Stack Web Developer with strong project management skills to join our team on a 3-month contract basis. In this role, you will...database management (SQL) and security best practices. - Experience with AWS services for web hosting and cloud infrastructure. - Excellent problem-solving and communication skills. - Ability to work independently and meet deadlines. Contract Duration: 3 months (with the possibility of extension) How to Apply: Interested candidates are encouraged to submit their resumes, portfolios, and a cover letter outlining their relevant experience and availability for the 3-month contract. Please send your application to 8094850067( Only WhatsApp...

I am seeking a versatile professional with a robust design background and copywriting expertise to help elevate my brand. Key Responsibilities: - Create compelling designs that resonate with our target audience. - Write engaging blog posts that not only capture readers' attention but also drive sales. Ideal Candidate: - A seasoned designer with a knack for copywriting. - Proven experience in designing and writing for sales-oriented blog posts. - A creative problem solver with a client-centric service approach. - Committed to delivering high-quality results on time. Please include examples of your design and copywriting work in your bid.

I'm looking for a skilled Media Buyer/Facebook Ads Manager to amplify lead generation for my Health & Wellness brand. Your primary task will involve engaging cold audiences through 10-15 ad accounts. Key Responsibilities: - Set up and manage Facebook Ads, including the implementation of tracking pixels. - Design compelling ad creatives and persuasive ad copies. - Optimize campaigns to enhance conversions. Requirements: - Proven success with Facebook ad campaigns. - Experience in lead generation via Instant forms on Facebook. - Exceptional attention to detail. - Familiarity with GHL is a plus. Your ability to understand and target cold audiences will be crucial. A creative flair for crafting engaging content will significantly contribute to your success in this project. I...

I am seeking a recruiter with telecalling expertise in Hindi to assist in sourcing candidates for the manufacturing industry. I already have contact numbers that need to be called, explained the job and push them for inteview. Roles to be filled: - Production Workers - Computer Operators Ideal Skills and Experience: - Prior experience in recruiting for the manufacturing sector is a plus - Proficient in telecalling with a strong command of Hindi - Able to source and screen candidates effectively

I'm looking for a complete redesign of my Shopify website, incorporating a new classic and elegant template. The site also needs to link all existing products into easy-to-use categories. We have a wholesale company for computer & laptop parts. Website is up and running but I need the categories to be more complete and easy to navigate. References: Key tasks: - Redesign the website on Shopify with a classic and elegant template. I’ve purchased a couple of ready-made themes and added them to Shopify. You’re welcome to use those or bring in fresh templates to build on. - Link all existing products into user-friendly categories. - Ensure the new website has user-friendly navigation, advanced search functionality, and is mobile responsive

...help enhance our presence and visibility on Amazon. The ideal candidate will be well-versed in Amazon’s platform, specifically with optimizing author profiles, book listings, and marketing strategies to increase sales and discoverability. Responsibilities: • Optimize Amazon Author Central profile, including biography, photos, and social links. • Update and refine book descriptions, categories, and keywords for maximum visibility. • Implement best practices for metadata optimization (titles, subtitles, keywords). • Suggest and implement promotional strategies to boost rankings and sales. • Analyze and report on book performance, providing recommendations for ongoing improvements. • Advise on strategies to increase reviews and ratings whi...

...identify and connect with potential distributors in Europe and the Gulf region (UAE, KSA, Qatar etc). The ideal candidates should have a proven track record in business development, sales, or distribution within the beauty, skincare, or organic products industry. Responsibilities: Research and identify potential distributors in the European and US markets. Initiate contact with distributors and present our product portfolio. Facilitate communication and negotiations to establish distribution agreements. Provide insights on market trends and strategies to expand our brand's reach. Requirements: Experience in sales, business development, or distribution. Strong network within the beauty, skincare, or organic product sectors. Excellent communication and negotiation sk...

I'm looking for expert lead generation services specifically for my US-based accounting and bookkeeping business. The main goal of this campaign is to increase our sales amongst small businesses. Preferred Channels: - Email Marketing: Crafting compelling, targeted emails to capture the interest of potential clients. - LinkedIn Outreach: Leveraging LinkedIn to connect with small business owners and decision-makers. Your expertise in these channels, coupled with a strong understanding of the small business landscape in the US, will be key to the success of this project.

I'm in need of a professional who can assi...me with entering financial records into spreadsheets and making cold calls. Data Entry: - You'll be entering financial records into spreadsheets. - I have a general idea of how the spreadsheets should look, but I will need your input and expertise to create a clear and efficient format. Cold Calling: - You'll also be making cold calls on my behalf. - Excellent communication skills and a persuasive demeanor are essential. Ideal Skills: - Proficiency in data entry and spreadsheet software (preferably Excel). - Previous experience with financial data is a plus. - Strong communication skills for cold calling. - Ability to understand and contribute to spreadsheet design. Please provide examples of your previous work tha...

I need a detailed analysis of my e-commerce site's tech stack. Key requirements: - Identify the platforms and technologies used in building the site. - Provide insights on their appropriateness for a digital game selling platform. Ideal skills: - Proficiency in e-commerce and web tech evaluation. - Experience in digital product e-commerce analysis. - Knowledge of platforms compatibility wit...a detailed analysis of my e-commerce site's tech stack. Key requirements: - Identify the platforms and technologies used in building the site. - Provide insights on their appropriateness for a digital game selling platform. Ideal skills: - Proficiency in e-commerce and web tech evaluation. - Experience in digital product e-commerce analysis. - Knowledge of platforms compatibility wit...

I am seeking a capable AI caller to contact all New Zealand Mow...Greenworks 82V Landscaping Equipment available on www.greenworksnz.com. Key Information to Gather: - Interest in Greenworks 82V products - Current equipment used - Contact details for follow-up Primary Objective: - The main goal of these calls is to generate potential sales leads. Desired Tone: - The AI caller should convey an enthusiastic and energetic demeanor throughout the calls. Ideal Skills and Experience: - Proficiency in AI technology or experience with AI calling software is crucial. - Prior experience in sales lead generation, particularly in the landscaping or related industries, is preferred. - The ability to communicate effectively and engagingly, with a focus on generating interest and gathe...

I'm looking for a professional to enhance my PowerPoint presentation for a product demo. The desired style is colorful and creative. Key aspects include: - Integration of images and icons throughout the presentation - Application of animations and transitions to maintain engagement Your expertise in creating visually appealing and high-quality presentations is crucial. Previous experience with sales-oriented presentations will be a significant advantage.

I'm in need of a dedicated specialist to follow up on sales leads primarily through WhatsApp and call. The professional will be responsible for engaging with 20-50 leads daily, with the primary objective being to generate sales. Ideal Skills and Experience: - Proficient in English and either Hindi or Kannada - Experience in sales lead follow-up - Comfortable using WhatsApp for business communication - Ability to engage and convert leads into sales - Proven track record of achieving sales targets

...searching by their bib number. AI technology (facial and bib number recognition) matches the uploaded selfie or bib number to the relevant photos in the platform's database. Customers can preview watermarked photos before purchasing and download the selected photos after payment. Revenue Distribution: The platform automatically splits the revenue between the photographers (based on their photo sales) and the platform's commission. Admins can configure and adjust the revenue-sharing percentages. Project Requirements: Web Platform: A responsive, user-friendly website for both photographers and customers. Intuitive interfaces for photo uploads, search, and purchase. Photo Management: Secure photo storage using AWS S3, with temporary download links for purchased photos. ...

...management. Parents can edit their own personal profile details like name, phone, email, address, etc. - Child profile management. Parents can edit their child's details. Primary Goal: The main aim of this portal is to enhance parent-teacher communication. Thus, the designs should be user-friendly, facilitating easy interaction. Each parent may have one or more children. I have provided some sample screens - parentsportal.pdf. Note these screens were designed to look like a mobile app. I do NOT want a mobile app. These screens are provided to aid in understanding of what the features are to be not for the design. In terms of design, I will be using the "Spike Vuejs" template based on Vuejs with a laravel backend in the development. I can provide figma

...seeking a dynamic, self-motivated individual to fill the role of a Remote Phone Sales Representative. This 100% commission-based position offers a minimum earning of $500 per sale, with no cap on your potential income. You set your own schedule, working as much or as little as you want, between 9 AM EST and 8 PM EST. Key Responsibilities: - Make outbound calls to door-to-door (D2D) business owners. - Introduce an innovative solution designed to modernize and enhance D2D sales team success. - Share follow-up materials, like videos and examples, to generate interest. - Schedule 30-minute demo calls with decision-makers. Tools Provided: - Professional VOIP software for seamless call handling. Ideal Candidates: - Sales professionals of all experience levels seeking a...

Title: Experienced Ad Specialist Needed to Promote Paid Newsletter on Substack Description: I own a newsletter on Substack that teaches people various ways to earn money online. T...Adjust strategies as needed to improve results. Requirements: Proven experience in running successful ad campaigns (Facebook, Google, etc.). Knowledge of audience targeting and ad optimization. Experience promoting subscription-based services is a plus. Strong communication and reporting skills. Expectations: Please include in your application: An estimate of how many paying subscribers or sales you can help me achieve within the first [specific time frame, e.g., month]. A breakdown of your strategy and approach for achieving these results. Examples of successful campaigns you’ve manage...

...them to boost sales and expand our brand reach. You should be ready to explore new, perhaps unfamiliar platforms, and have the ability to learn quickly. Key Responsibilities: - Oversee and improve our current marketing channels: Email, Social Media, and Content Marketing - Strategize and implement marketing plans to increase brand visibility - Manage all forms of marketing, whether done in-house or outsourced Ideal Skills: - Proficient with WordPress, web hosting, cPanel, HTML, and design - Highly social media savvy - Quick learner and adaptable - Innovative and able to think outside the box Goals: - The primary aim of hiring you is to enhance our brand awareness. - Improvement of our marketing channels, particularly content marketing - Ultimately, driving an increase in ...

I'm in need of a professional who can assi...me with entering financial records into spreadsheets and making cold calls. Data Entry: - You'll be entering financial records into spreadsheets. - I have a general idea of how the spreadsheets should look, but I will need your input and expertise to create a clear and efficient format. Cold Calling: - You'll also be making cold calls on my behalf. - Excellent communication skills and a persuasive demeanor are essential. Ideal Skills: - Proficiency in data entry and spreadsheet software (preferably Excel). - Previous experience with financial data is a plus. - Strong communication skills for cold calling. - Ability to understand and contribute to spreadsheet design. Please provide examples of your previous work tha...

I am looking for a skilled and experienced freelancer to help me grow my business, which focuses on selling airline tickets. The ideal candidate will: Analyze the Current Business: Evaluate our existing sales strategies, customer base, and operational workflows. Identify strengths, weaknesses, opportunities, and threats (SWOT analysis). Develop a Growth Plan: Create a step-by-step growth strategy tailored to our business model. Include actionable recommendations for increasing sales, improving customer retention, and expanding market reach. Create a Business Growth Map: Visualize the strategy with a detailed roadmap, including milestones, timelines, and key performance indicators (KPIs). Outline short-term, medium-term, and long-term goals. Provide Ongoing Support: Offer...

I'm seeking a professional with significant experience in Odoo to set up the platform primarily for accounting and invoicing. The ideal candidate will have expertise in configuring Odoo for comprehensive inventory and sales control. Key Responsibilities: - Set up Odoo for accounting and invoicing. - Configure Odoo's inventory and sales control features. Ideal Skills and Experience: - Extensive knowledge and experience with Odoo. - Previous experience in setting up Odoo for accounting and inventory management. - Strong understanding of accounting principles and inventory control processes. Please note, there are currently no specific integrations needed with other software. However, familiarity with potential future integrations such as banking software, e-commer...

I have a problem — the orders from TikTok Shop are not syncing with Shopify when they are Free Sample orders for TikTok creators. These orders have no value, they are free, and because of that, Shopify is not processing them. I need to solve this issue to ensure these samples are sent to the creators. This is why I’d like to schedule a meeting via Google Meet to work on a solution together right now i need urgently

...monthly credit charges that are needed to be created. 6. Messaging: The messaging system has a series of buttons to attach an image/video, price to view, etc. Those buttons don’t work. The image and video attachment must only allow something to be sent if it has already passed the admin approval as a post. 7. NOWpayments USDT creator payouts: The site uses NOWpayments to handle the credit sales. So the user pays with NOWpayments and then their credit is topped up. The users who receive payments in the app… ie. when people spend their credits… get earnings. The users need to be able to payout their earnings to their own USDT wallet. NOWpayments has this feature, but it just needs to be implemented. A creator can payout their earnings to a USDT wallet. Ther...

I'm looking for a talented developer who can create an interactive chatbot for automating customer interactions in my perfume business. The bot should assist customers in selecting products, processing orders, and providing delivery information. Key Requirements: - The bot should communicate using text and images - It should be available on various platforms including my website, social media (like Facebook and Instagram), and popular messaging apps (like WhatsApp and Telegram) - The bot needs to be multilingual, capable of supporting three or more languages Ideal Skills: - Proficiency in chatbot development - Experience with e-commerce automation - Skills in creating visually engaging content for bots - Multilingual programming experience - Knowledge of popular messaging platforms&...

...seamless coordination and accountability across all stakeholders. Data-Driven Strategy and Analytics * Monitor and analyze the performance of campaigns in real-time, leveraging data to make informed decisions to optimize lead generation and conversion rates. * Oversee technical integrations between advertising platforms and the CRM to track leads through the marketing funnel, from inception to sales conversion. * Review marketing performance metrics daily and present actionable insights and recommendations to improve the marketing pipeline and ROI. Team Leadership and Communication * Serve as the main point of contact for the digital marketing team, ensuring clear communication and alignment across creative, technical and execution teams. * Provide leadership in solving campaig...

I need an expert in TikTok advertising and influencer marketing to help promote my hydrogen water bottle. Key tasks will include: - Crafting an engaging TikTok ad focused on driving product sales - Identifying and reaching out to suitable influencers within the 25-34 age bracket to maximize product visibility and sales potential Ideal candidates will have: - Proven experience with TikTok marketing - A strong network of influencers, particularly those appealing to the 25-34 demographic - Creative skills to help design a compelling ad Ultimately, I want to see a significant boost in product sales through this campaign. is the store website

I'm facing some network issues at home. Specifically, I'm dealing with connectivity problems that need a professional's attention. Ideal Skills: - Proficient in diagnosing and solving network issues - Experience in home network setups and troubleshooting - Good communication skills to explain problems and solutions I am looking for a computer technician who can help resolve these connectivity problems. Please provide your relevant experience in your bid.

Full-Time (40 hours per week) No teams, individuals only. Please do not apply for you're a real. We're not interested. Location: Remote (Available 9 a.m. to 5 p.m. PST, Monday to Friday) Company Overview: We are a dynam...Experience working in Agile environments. What We Offer: Competitive compensation. Flexibility to work remotely. Additional pay for any weekend work required. Opportunity to work on exciting and innovative projects with a passionate team. How to Apply: If you meet the above qualifications and are ready to take on this exciting opportunity, please submit your resume, portfolio, and a brief cover letter highlighting your relevant experience. We look forward to working with an exceptional developer who is ready to contribute to the success of ou...

We are looking for a talented and creative designer to develop promotional materials for an exciting sales campaign we are running for our Mo-Dad 2 Poly System. This is an excellent opportunity to showcase your creativity while helping us communicate the benefits of becoming a distributor for our product. I have enclosed icons that I would like to use in the promotional material. And also other promotional material that we have already made along with pictures of the tanks themselves and our logo. Scope of Work The promotional material will include: 1. Handout Flyer: • Design a visually appealing flyer outlining the process for potential customers to become distributors. • Include the following steps: • Approve with a credit check and background check. ...

...to create a navigation section for my website. The navigation should be similar to an existing example at This is for the second horizontal menu shown, not the top menu. I just want the fucntionality duplicated, not a copy of their code. You can use random menu titles and pictures, I will fill them in later. Needs to be responsive for different screen sizes. Please see the sample site and read this descrition. Do not reply if you do not know aything about css or html. I need a professional web developer to create a user-friendly and intuitive navigation section for my website. This project is not limited to a specific type of menu; freelancers are encouraged to propose the most suitable navigation style based on their expertise and understanding of usability and user experience

I'm in need of a talented content writer with a knack for crafting engaging and persuasive articles. The primary focus will be on writing articles aimed at promoting our brand to the general public. Key Responsibilities: - Write compelling articles that align with our marketing objectives - Collaborate on artwork to accompany the articles Ideal Skills: - Excellent writing and editing skills - Experience in content writing, particularly promotional articles - Basic skills in artwork creation or collaboration The ultimate goal is to increase brand awareness and engage potential customers through well-crafted, promotional content. Your work will be a crucial part of our marketing strategy.

I'm seeking a seasoned professional in sales and marketing management with a strong focus on creating organic traffic for my business. Your expertise will be critical in managing and optimizing our sales and marketing strategies across various platforms including Amazon, Awin, and Sharessales. Key Responsibilities: - Drive and enhance organic traffic to our website - Manage and strategize our sales and marketing efforts - Web development to support our initiatives Ideal Skills and Experience: - Proven experience in sales and marketing management - Strong web development skills - Familiarity with Amazon, Awin, and Sharessales - Expertise in generating and managing organic traffic Website is already complete along with a number of articles completed

I'm seeking a professional frontman to promote my company's services on social media. This will involve shooting some ads and a VSL (Video Sales Letter). The individual must be able to project a professional image while being engaging and appealing to a wide audience. Key Requirements: - Aged over 35 - Experience in creating formal and professional style videos - Ability to appeal to general consumers Ideal Skills: - Strong on-camera presence - Excellent communication skills - Prior experience in social media promotion - Ability to create engaging content - Italian language

Facebook ad for ad for Medxico.

...com/downloads/b78b143c5ee3d4514f0b2155db3d3d8720250106195641/659f6f336d90a8516223de465a3a5a9c20250106195641/e684e3?t_exp=1736452601&t_lsid=093f671d-6dde-41d6-8fa1-4602f2b14c12&t_network=email&t_rid=YXV0aDB8NjQ3OTI5Y2JmMmNkZDBmYjYwNWUxMGNi&t_s=download_link&t_ts=1736193401 3 items - Advanced Lip Filler Technique - Cannulas Coursebook - Neuromodulators PPT - This file is a sample for them to refer to Here is the image list of the images that will be used for the powerpoints Cannula

...cards. - Back Cover of Cards + Logo for the back cover. I want the design to be practical, modern, minimal and nice. Refer to newer TCGs similar to One Piece Card Game, Union Arena and the new Gundam Card Game. I have an existing design to share as a reference. Your task will be to adapt and enhance the provided design into a fully functional card template. Note: the logo in the guide is sample only, and not the actual logo that I'll use. If you can design the logo will be appreciated too. Note2: You can suggest other placement for the elements of the cards as you see fit. I want an easy to edit template. Will accessible font. I want to just update the text, replace the photo for each artwork. Keep the artwork in the card large, and don't open small window...

I will start designing the sample.

I’m looking to boost ticket sales through a dedicated call campaign focused on promoting our international flights. The primary aim of this project is to increase our sales figures, so all efforts need to be geared towards this goal. Key Responsibilities: - Conduct calls to potential customers promoting our international airline tickets. - Utilize persuasive selling techniques to close sales. - Report on sales progress and customer feedback. Ideal Skills: - Experience in sales, particularly in the airline industry is preferred. - Excellent communication and interpersonal skills. - Ability to handle rejection and maintain a positive attitude. - Proficient in customer relationship management (CRM) software.

I'm seeking experienced sales executives. Your primary focus will be on: - Customer Acquisition: Identifying and engaging potential clients interested in our luxury decoration products. - Client Relationship Management: Building and maintaining strong relationships with our clients to ensure repeat business and customer loyalty. - Market Research: Keeping abreast of current market trends and customer preferences to inform our sales strategy. The pay will be on commission, very lucrative and flexible. The more decor items you sell, the more you can make! Ideal candidates will have proven sales experience in the sales sector, excellent interpersonal skills, and a knack for market analysis.

We have few job positions opened in Houston, Texas. If you are based in Houston please bid and we can discuss. Jobs include product researcher, customer support rep, sales manager etc

...users concurrently. - Admin dashboard: This should provide an overview of all operations and allow for administrative controls. - Real-time analytics: The software needs to provide up-to-the-minute data on sales, inventory, and other key metrics. - Payment Processing: A seamless integration for payment handling is crucial. User Roles: - Admin: This user will have full control over all software functionalities. - Manager: This user will have access to management-level features and data. - Cashier: This user will be able to handle payment processing and interact with the software at a sales point. Ideal Skills: - Strong experience in software development, particularly for cross-platform applications. - Prior experience developing billing software, especially for the restau...

I'm seeking a Business Development Representative focused on generating leads for our digital marketing services, specifically SMO & SMM. Key Responsibilities: - Proactively identifying and reaching out to potential clients in the staffing industry. - Explaining the importance of social media in their day to day business life. - Generating new leads to help drive sales. Ideal Skills: - Extensive experience with digital marketing. - Understanding of the technology industry. - Proven track record of generating leads. - Excellent communication skills to convey our services' value. Compensation: - Rs 5,000 - Rs 10,000 for each successful sale.

Are you ready to elevate customer engagement and streamline communication? I specialize in creating intelligent chatbots tailored to your business needs, whether for sales, educational support, or customer do I Offer:Sales Bots: Increase conversions with interactive sales bots that engage visitors, answer questions, and guide them through the purchasing Helplines: Provide instant support for students and parents with chatbots that answer FAQs, deliver course information, and assist with Development: Tailored chatbot solutions designed to integrate seamlessly with your website or messaging platforms like Facebook Messenger, WhatsApp, and Language Processing (NLP): Enhance user interactions with advanced NLP capabilities, making