Shopify Store Design for Fashion & Photography Brand

Shopify Store Design Brief - Leaping Fox Disclaimer: This is a top-line brief that outlines the main deliverables. Further details can be provided as needed. Project Overview: The designer will design and develop a Shopify store for Leaping Fox, focusing on a clean, premium aesthetic that integrates both Leaping Fox clothing and James Evans Photography. The primary revenue focus is clothing sales, while affiliate products, photography services, and a portfolio are also key components. The template and theme needs to entrance the ethos of Leaping Fox. "Leaping Fox was born from a desire to explore the world beyond the ordinary—whether it’s the hidden trails of a mountain hike or the beauty found in everyday life. Founded by James Evans, an avid traveler and marketing professional, Leaping Fox represents of a passion for adventure. The brand was created to fill a gap in the market for clothing and accessories that speak to both grand adventures and local explorations. With a focus on community and storytelling, Leaping Fox offers more than products; it offers an invitation to discover the unseen, no matter where you are." 1. Pages to Design: Core Pages: Home Page Engaging design introducing Leaping Fox and James Evans Photography. About Page Two sections: James Evans: Highlight James’s personal story and connection to the brand. Leaping Fox: Focus on the brand’s mission, outdoor theme, and philosophy of exploration. Services Page Highlight photography and marketing services. Include testimonials, case studies, and multimedia (audio, video). Shop Pages Main Shop Page and subpages (examples): Clothing (T-shirts, hoodies, caps) – Definite. Posters and Art Prints – Definite, with filters for size, framing, etc. Other categories, such as raincoats, water bottles, etc., may start as affiliate links until more products are available. The exact structure will be finalized based on product availability. Portfolio Page Display select images linked to related prints in the store. Include a separate button leading to the photography services section. FAQ Page Answer common questions on shipping, returns, and affiliate products. Blog Page Blog content for future campaigns & Customer stories board. Contact Us Page Form and contact information. Legal and Policy Pages: Affiliate Policy Page Disclaimers on affiliate products, including image updates for Amazon items. Privacy Policy Page Returns Policy Page Limited returns based on dropshipping terms. Terms of Service Page 404 Error Page Site map Separate Unpublished page with 6 products on feeding from Gelto. 2. E-Commerce Functional Pages: Shopping Cart Page Checkout Page Product Review Section Verified reviews only, with manual approval. 3. Key Features & Integrations: Social Media Integration: Ability to run customer photo campaigns and showcase social media content. Dynamic Filters and Sorting: Filters will vary by product type (e.g., size for clothing, device compatibility for electronics). Consistency across categories will be maintained, but tailored filters will be recommended by the designer. Dynamic Shipping Integration: Shipping calculators, with the option for a 10% profit margin and potential free shipping offers over a set amount. Gelato and Printify & Printful, and Prodigi. The designer will handle Gelato conversations and integration, managing the process to ensure seamless functionality. James (the client) will provide access to the Gelato account, but the designer will own the setup. Amazon Affiliate Integration: Initially using James (the client)'s images, with a disclaimer to check Amazon for the latest version of certain products. Future API integration for automation may be considered. Email marketing option - mailing list. 4. Template Selection: Template Guidance: The designer will provide recommendations for Shopify templates that suit the store’s functionality (dynamic filters, affiliate integration, e-commerce features, etc.). James (the client) will cover template costs separately. 5. Content Workflow & Timeline: Phased Content Submission: The designer will set timelines for content submission, with sub-deadlines for different product categories (e.g., all posters, then T-shirts, etc.). This will allow one product page per category to be finalized before rolling out variations. Timelines: Timelines for product descriptions, imagery, and final reviews will be agreed upon between James (the client) and the designer. 6. Budget & Payment Structure: Total Budget: £600 (negotiable depending on timely project completion). Template Cost: Paid separately by James (the client). Milestone Payments: 15%-20% of the payment will be reserved for two months after the site goes live to ensure everything functions correctly. Timelines & Deductions: The designer is expected to set and meet timelines for content submission and project completion. Sub-deadlines for different product categories will ensure timely delivery. If the project exceeds agreed timelines, James (the client) may deduct £25-£65 per month to cover Shopify subscription fees. This principals of this are to be agreed in advance to ensure adherence to deadlines and the timeframe. The quality of work must not suffer even if timelines are missed. 7. Post-Launch Support & SEO: Initial Support: Two months of post-launch support for troubleshooting and ensuring smooth operations. SEO Work: After launch, future SEO updates can be discussed on an ad-hoc basis, with extra costs if additional work is needed.