Job Description: Digital Marketing and SEO Consultant for Virtual Marriage and Family Therapy Practice

We are seeking an experienced digital marketing and SEO consultant to help elevate the online presence of a licensed Marriage and Family Therapist based in San Marcos, CA. The practice is 100% virtual, serving clients across California. Our goal is to optimize the website and advertising efforts to attract clients statewide while maintaining a strong local presence. Key Responsibilities 1. Search Engine Optimization (SEO): ○ Conduct an SEO audit of the current WordPress website. ○ Optimize for statewide rankings, including searches like "therapist near me" and virtual therapy-related terms. ○ Identify and implement strategies to maintain high local rankings while expanding statewide visibility. 2. Google Business Profile Optimization: ○ Review and optimize the existing Google Business Profile to reflect virtual services across California. ○ Ensure the preservation and leveraging of positive Google reviews. 3. Advertising Campaigns: ○ Review and refine current Google and Bing Ads campaigns. ○ Develop targeted advertising strategies for a California-wide audience. ○ Implement tracking to measure ad performance and optimize ROI. 4. Website Review and Optimization: ○ Assess the website’s user experience, mobile responsiveness, and loading speed. ○ Implement recommendations to improve usability and conversion rates. 5. Competitor Analysis: ○ Research competitors’ strategies and keywords to identify opportunities. 6. Analytics and Reporting: ○ Set up or review Google Analytics and conversion tracking tools. ○ Provide regular performance reports and actionable insights. Qualifications • Proven experience in SEO and digital marketing, preferably for healthcare, therapy, or service-based businesses. • Proficiency in WordPress, Google Ads, and Bing Ads. • Strong knowledge of Google Business Profile optimization. • Familiarity with virtual service marketing and California’s competitive market. • Ability to provide a portfolio or case studies demonstrating past success. What We Provide • Access to the current website and ad account details. • Existing Google Business Profile with a strong review base. • Clear goals and objectives to guide the engagement. Deliverables • SEO-optimized website and enhanced visibility across California. • Streamlined and effective ad campaigns. • Clear, actionable reports on performance and improvements. How to Apply Please submit: • A brief overview of your experience with SEO and digital marketing. • Relevant case studies or examples of past work. • Your proposed approach for optimizing our online presence. • Estimated timeline and pricing for this project.