Dear Client,
we specialize in digital marketing strategies, including Google Ads campaign management, with a strong focus on high-quality lead generation. We understand your need for a campaign using government-related keywords such as "visa appointment" to generate phone calls from interested individuals.
It’s important to highlight that Google Ads has strict policies regarding the promotion of government services. According to Google's guidelines, only certified governments and authorized providers can advertise the direct acquisition of government documents and services. This means that directly promoting visa appointments may be restricted.
However, we can implement alternative strategies to achieve your goal while remaining compliant with Google’s policies. Instead of directly advertising visa appointments, we could focus the campaign on offering guidance or consultancy services related to the visa application process.
Using tools like Google Ads Keyword Planner, we can identify relevant, cost-effective search terms used by your target audience. Additionally, implementing lead generation forms directly within the ads can streamline the process for interested users, increasing conversion rates.
we have successfully managed similar campaigns, helping clients navigate Google Ads policies while achieving their lead generation goals. Our expertise ensures your campaign is not only effective but also fully compliant with local regulations and best marketing practices.