Modern Logo Design for Elite Track & Field competition

  • Status: Closed
  • Prize: $60
  • Entries Received: 851
  • Winner: alaminbtb

Contest Brief

We need a logo for "Malmö Indoor Challenge" Sweden's largest most elite track and field competition.

Logo Design Brief: Malmö Indoor Challenge
Brand Overview
- Indoor track & field competition in Malmö, Sweden
- Short name: MIC
- Full name: Malmö Indoor Challenge
- Hosted at the Atleticum arena
- Mix of elite athletes and youth participants
- Organized by MAI (Malmö Allmänna Idrottsförening) - www.mai.se
 
Design Requirements

Core Elements
Primary colors (MAI's signature colors):
- Green
- Black
- White

Design Considerations
- Convey elite performance and youth inclusivity
- Should reflect track & field setting
- Incorporate movement/dynamic elements
- Consider versatility for different applications (web, print, apparel)

Brand Values
- Engagemang (Engagement/Commitment)
- Kompetens (Competence)
- Gemenskap (Community/Fellowship)

Target Audience
- Elite athletes and their coaches
- Swedish track & field athletes in general
- Track & field community and parents
- Spectators and sponsors

Positioning
- Premier indoor track & field event in southern Sweden
- Pre-Swedish Championships timing (2-3 weeks before)
- Bridge between youth and elite athletics, a chance to see the best in action

Technical Specifications
Required Formats:
- Full color
- Vector format (AI, EPS, SVG)
- High-resolution PNG and JPG
- Single-color version for monochrome applications
- All fonts used to be included or listed for reference

Size Variations:
- More square version of the logo
- Rectangular version of the logo

Style Direction
- Modern and dynamic
- Professional yet approachable
- Clean and readable at all sizes
- Balanced mix of sophistication and youth appeal

Optional Elements to Consider
- Dynamic figure in motion
- Abstract representation of speed/movement
- Track elements
- Integration of "MAI" heritage

Recommended Skills

Winner
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