Modern, Bold Logo Design

  • Status: Open
  • Prize: €300
  • Entries Received: 254

Contest Brief

Creative Brief for Brand Image Creation: Shades Off Grey

Overview
Brand Name: Shades Off Grey
Industry: Garments/Fashion
Shades Off Grey is a bold, modern, and unconventional brand that aims to break free from the monotony of traditional fashion. The brand is not just about clothing but about making a statement – embracing individuality, clarity, and audacity. We need a compelling and cohesive brand image that reflects these values while resonating with our target audience.

Positioning Statement
Shades Off Grey is a fashion brand for individuals who refuse to settle for neutrality. Our garments are designed for those who dare to stand out, take clear positions, and reject the comfort of monotony. We celebrate boldness, authenticity, and self-expression through unique designs that reflect our philosophy: exit the grey, enter the bold.

Philosophy Behind the Brand
At its core, Shades Off Grey stands for:
* Clarity and Conviction: Rejecting indecision and ambiguity. Our customers embrace clarity in their choices, expressing who they are unapologetically.
* Breaking Monotony: Moving away from bland, uninspired fashion. Every design is a celebration of creativity and courage.
* Empowering Individuality: Each piece is a tool for self-expression, allowing wearers to own their style and voice their values.

Target Audience
* Individuals aged 20-40 who value personal expression and bold fashion choices.
* Creatives, innovators, and forward-thinkers who are not afraid to stand out.
* People seeking high-quality garments that combine unique designs with a meaningful message.

Brand Pillars
1. Originality: Designs that challenge the norm with bold patterns, vibrant colors, and distinctive cuts.
2. Expression: Garments that allow wearers to make clear statements about who they are and what they stand for.
3. Confidence: A brand that empowers individuals to step out of the shadows and into the spotlight.
4. Inclusivity: A diverse range of styles, sizes, and fits to celebrate uniqueness and embrace all body types.
5. Quality and Sustainability: Durable, ethically made clothing designed to last and minimize environmental impact.

Taglines
To inspire the visual and verbal identity, here are some taglines that reflect our ethos:
* “Make a statement. Leave the grey behind.”
* “Be bold. Be clear. Be you.”
* “No grey zones, just bold choices.”
* “Life’s too short to blend in.”
* “Break the grey. Embrace the bold.”
* “Dare to stand out.”

Visual Identity Goals
We envision a brand image that:
* Strikes a balance between boldness and sophistication: Clean, modern lines with unexpected pops of color or striking contrasts.
* Incorporates symbolism: Visual cues that emphasize breaking barriers, clarity, and moving beyond the ordinary.
* Feels inclusive and dynamic: Reflects the diversity of our audience while staying vibrant and engaging.
* Has a timeless edge: Designs that feel current but will remain relevant.

Deliverables Requested
1. Logo Design:
* Should reflect the brand’s bold and clear stance.
* Can play with contrasts (e.g., black and white with an accent color) and typography that feels strong and modern.
2. Color Palette:
* A primary palette that reflects clarity and boldness (e.g., monochrome with accent colors).
* Secondary palette for inclusivity and versatility.
3. Typography:
* Fonts that are clean, modern, and impactful.
4. Visual Elements:
* Iconography, patterns, or symbols that emphasize stepping out of the grey and into clarity.

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Public Clarification Board

  • abdulhalim38
    abdulhalim38
    • 41 secs ago

    please check #257

    • 41 secs ago
  • abdulhalim38
    abdulhalim38
    • 8 mins ago

    please check #225

    • 8 mins ago
  • abdulhalim38
    abdulhalim38
    • 8 mins ago

    please check #218

    • 8 mins ago
  • abdulhalim38
    abdulhalim38
    • 12 mins ago

    please check #188

    • 12 mins ago
  • mohammadshahan1
    mohammadshahan1
    • 17 mins ago

    #143 please check

    • 17 mins ago
  • ingoodcompany22
    Contest Holder
    • 22 mins ago

    You can play with the visual of the word "OFF" in the design to illustrate the fact that the brand is not "shades of grey" but rather "shades off grey" (with 2 f) which has a completely different meaning.

    • 22 mins ago
  • yeamunraj12
    yeamunraj12
    • 34 mins ago

    Please check my entries

    • 34 mins ago
  • rajibhridoy
    rajibhridoy
    • 40 mins ago

    #sealed #sealed #sealed please

    • 40 mins ago

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