Profile cover photo
You're now following
Error following user.
This user does not allow users to follow them.
You are already following this user.
Your membership plan only allows 0 follows. Upgrade here.
Successfully unfollowed
Error unfollowing user.
You have successfully recommended
Error recommending user.
Something went wrong. Please refresh the page and try again.
Email successfully verified.
User Avatar

Md A.

@mdkhalidazam

annual-level-three.svgverified-v2.svgpreferred-freelancer-v3.svg
5.0
105
7.1
7.1
99%

Digital Marketing Expert | Social Media Marketing

$25 USD / Hour
Flag of
India (6:57 PM)
Joined on July 1, 2020
$25 USD / Hour
** In The Top 1% as well as Verified Freelancer in Digital Marketing & Performance Marketing ** I have more than 7 years of experience in Digital Marketing and have worked with clients such as Verizon, P&G, Westpac Bank, Citi Bank, Khalifa University, ITC, etc., across the globe. I can help you achieve all your marketing goals by providing a complete marketing strategy and setup. With skills and experience in SEO, SEM, and Paid Marketing across all platforms, I can increase traffic to your website, which ultimately results in increased revenue. I and my team have the following skills & experiences and provide the following services: • Search Engine Marketing (SEM) • Social Media Marketing • LinkedIn Marketing • Facebook Ads, Instagram Ads, Snapchat Ads, Twitter Ads, Tiktok Ads • PPC Advertising • Amazon Ads • Google Ads Campaigns Setup, Optimization & Management • Google Adwords, Google Analytics and GA4 Setup & Linking and Conversion Tracking. • Meta Pixel Setup, LinkedIn Insight Tag, and Conversion Tracking. • Google Ads & Google Ads Editor • Microsoft/ Bing Ads & Microsoft Ads Editor • App Install Ads • Apple Search Ads • Keywords List Generation • Competitor Analysis • Video Ads/ Youtube Ads • Optimum Bid Setup • Placement Sites Targeting • Budget Analysis, etc. • Shopping and PMax campaigns • Text, Search Ads optimization • Keywords Optimization • Display and Video Ad Campaigns • App Install Ads • Discovery, Gmail Ads • Shopping Campaigns • Performance Max (PMax) Campaigns • Remarketing Ads • SA360 • Kenshoo/ Skai • Lead Generation • Topic Targeting • Placement Targeting • Audience Targeting & Retargeting • Building Negative Keywords Lists • Landing Page Optimization • Creating new landing pages • CTR Analysis • Google Tag Manager Complete Setup & Implementation • Search Engine Optimisation (SEO) | On Page & Off Page • Event Tracking and Custom Conversion Tracking • Campaign Management • Marketing Automation • Copywriting I've strategized, developed, and managed paid Digital Marketing campaigns across Google Ads, Bing Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads with a monthly budget of over $20 million and more. I've also created multiple Landing Pages and fostered a culture of rigorous A/B testing, which improved the conversion rate by 300% & generated thousands of Leads. I've also created reporting around paid marketing funnels & Google Analytics and leveraged this reporting to incrementally improve the conversion rate of the paid funnel by 220%. Overall, I can help your business grow leaps and bounds, gain access to all the markets, and provide a great ROMI (Return On Marketing Investment).
Verifications
On time
98%
On budget
98%
Accept rate
84%
Repeat hire rate
10%

Portfolio

Portfolio

12208091
12190367
11166100
11101540
11100784
11038794
12208091
12190367
11166100
11101540
11100784
11038794
Changes saved
5.0 · 105 Reviews
Reviews
User Avatar
Not up to the task, lacks sufficient experience with Make.com. A casting mistake on my part.
Charly W.
@TontonCharly
Flag of
Saint-Ouen, France
16 days ago
Share
User Avatar
Got me great results. Very responsive. Excellent work. Could not be happier.
Ron B.
@keepthemhonest
Flag of
Portland, United States
16 days ago
Share
B
Excellent turnaround for this project into the USA.
Brennig J.
@Brennig
Flag of
Rugby, United Kingdom
1 month ago
Share
User Avatar
Khalid(Md) is such a great person to work with, super proactive, helpful and nice!
Xiaoli L.
@pemaxiaolili
Flag of
Amsterdam, China
1 month ago
Share
M
great work and communication was great Thank You.
Mohamed H.
@mohamedhomsy
Flag of
kuwait, Kuwait
1 month ago
Share
Experience
Manager - Performance Marketing
May, 2023 - Present
1 year, 7 months
ITC Limited
May, 2023 - Present
1 year, 7 months
- Spearheaded development and execution of high-yielding performance marketing campaigns for ITC's D2C brands, catalyzing a 200% ROAS surge. - Forged solid alliances with agency partners to ensure flawless implementation of strategies. - Innovated a Looker Studio dashboard, providing deep insights into campaign dynamics and user behavior, instrumental in a 350% conversion rate enhancement.
May, 2023 - Present
1 year, 7 months
Associate Manager - Performance Media
Feb, 2022 - May, 2023
1 year, 3 months
Publicis Groupe
Feb, 2022 - May, 2023
1 year, 3 months
- Strategized, created & managed paid digital marketing campaigns for Verizon (US), Smart Lights (UK) & various big companies across Google Ads, Bing Ads, SA360, Social Media Campaigns etc. with a monthly budget of over 20 million USD. - Pioneered automation in KPI reporting, saving significant manual labor and boosting conversion rates by 240% - Executed Optimization techniques such as Search Query Analysis (SQR), Ad Copy Audits, Quality Score Audits etc. which improved the ROAS & CPA by 300%
Feb, 2022 - May, 2023
1 year, 3 months
Digital Marketing Associate
Aug, 2018 - Jan, 2022
3 years, 5 months
TATA CONSULTANCY SERVICES
Aug, 2018 - Jan, 2022
3 years, 5 months
• Strategized, developed, and managed paid digital marketing campaigns across Google AdWords, Microsoft Ads, Facebook & Instagram with a monthly budget of over $150,000 • Created multiple Landing Pages and fostered a culture of rigorous A/B testing which improved the conversion rate by 300% & generated thousands of Leads. • Created reporting around paid marketing funnels and leveraged this reporting to incrementally improve the conversion rate of the paid funnel by 220%
Aug, 2018 - Jan, 2022
3 years, 5 months
Education
West Bengal University of Technology
2014 - 2018
4 years
B - Tech
Flag of
India
2014 - 2018
4 years
Qualifications
Google Ads Search Professional Certification
2022
Google
Google recognizes your mastery of developing, managing and optimizing Google Ads Search campaigns. Completion ID: 107275682 Completion URL: https://skillshop.exceedlms.com/student/award/QCTyBQQUQcingHKCxjdN2PjC Completed by Khalid Azam on 3 March 2022, Expires: 3 March 2023
2022
Shopping Ads Certification
2022
Google
Google recognises your mastery of the fundamentals of creating and customising effective Shopping Campaigns. Completion ID: 106605533 Completion URL: https://skillshop.exceedlms.com/student/award/K1D88HwT3ZGsvgBccWM3QdVB Completed by Md Khalid Azam on 23 February 2022, Expires: 23 February 2023
2022
Google Ads Video Certification
2022
Google
Google recognises your mastery of the fundamentals of reaching audiences using YouTube and Google Video ad solutions. Completion ID: 106508619 Credential URL: https://skillshop.exceedlms.com/student/award/LdFrEn1JtD545sMN6SK9KLu4 Completed by Md Khalid Azam on 22 February 2022, Expires: 22 February 2023
2022
Certifications
P
Preferred Freelancer Program SLA
Google AdWords - Level 1
AdWords
US English - Level 1
US English
Invite sent successfully!
Thanks! We’ve emailed you a link to claim your free credit.
Something went wrong while sending your email. Please try again.
Registered Users Total Jobs Posted
Freelancer ® is a registered Trademark of Freelancer Technology Pty Limited (ACN 142 189 759) & Freelancer Online India Private Limited (CIN U93000HR2011FTC043854)
Copyright © 2025 Freelancer Technology Pty Limited (ACN 142 189 759)
Loading preview
Permission granted for Geolocation.
Your login session has expired and you have been logged out. Please log in again.