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Md A.
@mdkhalidazam
5.0
105
7.1
7.1
99%
Digital Marketing Expert | Social Media Marketing
$25 USD / Hour
・
India (6:57 PM)
・
Joined on July 1, 2020
$25 USD / Hour
・
** In The Top 1% as well as Verified Freelancer in Digital Marketing & Performance Marketing **
I have more than 7 years of experience in Digital Marketing and have worked with clients such as Verizon, P&G, Westpac Bank, Citi Bank, Khalifa University, ITC, etc., across the globe.
I can help you achieve all your marketing goals by providing a complete marketing strategy and setup. With skills and experience in SEO, SEM, and Paid Marketing across all platforms, I can increase traffic to your website, which ultimately results in increased revenue.
I and my team have the following skills & experiences and provide the following services:
• Search Engine Marketing (SEM)
• Social Media Marketing
• LinkedIn Marketing
• Facebook Ads, Instagram Ads, Snapchat Ads, Twitter Ads, Tiktok Ads
• PPC Advertising
• Amazon Ads
• Google Ads Campaigns Setup, Optimization & Management
• Google Adwords, Google Analytics and GA4 Setup & Linking and Conversion Tracking.
• Meta Pixel Setup, LinkedIn Insight Tag, and Conversion Tracking.
• Google Ads & Google Ads Editor
• Microsoft/ Bing Ads & Microsoft Ads Editor
• App Install Ads
• Apple Search Ads
• Keywords List Generation
• Competitor Analysis
• Video Ads/ Youtube Ads
• Optimum Bid Setup
• Placement Sites Targeting
• Budget Analysis, etc.
• Shopping and PMax campaigns
• Text, Search Ads optimization
• Keywords Optimization
• Display and Video Ad Campaigns
• App Install Ads
• Discovery, Gmail Ads
• Shopping Campaigns
• Performance Max (PMax) Campaigns
• Remarketing Ads
• SA360
• Kenshoo/ Skai
• Lead Generation
• Topic Targeting
• Placement Targeting
• Audience Targeting & Retargeting
• Building Negative Keywords Lists
• Landing Page Optimization
• Creating new landing pages
• CTR Analysis
• Google Tag Manager Complete Setup & Implementation
• Search Engine Optimisation (SEO) | On Page & Off Page
• Event Tracking and Custom Conversion Tracking
• Campaign Management
• Marketing Automation
• Copywriting
I've strategized, developed, and managed paid Digital Marketing campaigns across Google Ads, Bing Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads with a monthly budget of over $20 million and more.
I've also created multiple Landing Pages and fostered a culture of rigorous A/B testing, which improved the conversion rate by 300% & generated thousands of Leads.
I've also created reporting around paid marketing funnels & Google Analytics and leveraged this reporting to incrementally improve the conversion rate of the paid funnel by 220%.
Overall, I can help your business grow leaps and bounds, gain access to all the markets, and provide a great ROMI (Return On Marketing Investment).
- Spearheaded development and execution of high-yielding performance marketing campaigns for ITC's D2C brands, catalyzing a 200% ROAS surge.
- Forged solid alliances with agency partners to ensure flawless implementation of strategies.
- Innovated a Looker Studio dashboard, providing deep insights into campaign dynamics and user behavior, instrumental in a 350% conversion rate enhancement.
May, 2023 - Present
•
1 year, 7 months
Associate Manager - Performance Media
Feb, 2022 - May, 2023
•
1 year, 3 months
Publicis Groupe
Feb, 2022 - May, 2023
•
1 year, 3 months
- Strategized, created & managed paid digital marketing campaigns for Verizon (US), Smart Lights (UK) & various big companies across Google Ads, Bing Ads, SA360, Social Media Campaigns etc. with a monthly budget of over 20 million USD.
- Pioneered automation in KPI reporting, saving significant manual labor and boosting conversion rates by 240%
- Executed Optimization techniques such as Search Query Analysis (SQR), Ad Copy Audits, Quality Score Audits etc. which improved the ROAS & CPA by 300%
Feb, 2022 - May, 2023
•
1 year, 3 months
Digital Marketing Associate
Aug, 2018 - Jan, 2022
•
3 years, 5 months
TATA CONSULTANCY SERVICES
Aug, 2018 - Jan, 2022
•
3 years, 5 months
• Strategized, developed, and managed paid digital marketing campaigns across Google AdWords,
Microsoft Ads, Facebook & Instagram with a monthly budget of over $150,000
• Created multiple Landing Pages and fostered a culture of rigorous A/B testing which improved the
conversion rate by 300% & generated thousands of Leads.
• Created reporting around paid marketing funnels and leveraged this reporting to incrementally improve
the conversion rate of the paid funnel by 220%
Aug, 2018 - Jan, 2022
•
3 years, 5 months
Education
West Bengal University of Technology
2014 - 2018
•
4 years
B - Tech
India
2014 - 2018
•
4 years
Qualifications
Google Ads Search Professional Certification
2022
Google
Google recognizes your mastery of developing, managing and optimizing Google Ads Search campaigns.
Completion ID: 107275682
Completion URL: https://skillshop.exceedlms.com/student/award/QCTyBQQUQcingHKCxjdN2PjC
Completed by Khalid Azam on 3 March 2022, Expires: 3 March 2023
2022
Shopping Ads Certification
2022
Google
Google recognises your mastery of the fundamentals of creating and customising effective Shopping Campaigns.
Completion ID: 106605533
Completion URL: https://skillshop.exceedlms.com/student/award/K1D88HwT3ZGsvgBccWM3QdVB
Completed by Md Khalid Azam on 23 February 2022, Expires: 23 February 2023
2022
Google Ads Video Certification
2022
Google
Google recognises your mastery of the fundamentals of reaching audiences using YouTube and Google Video ad solutions.
Completion ID: 106508619
Credential URL: https://skillshop.exceedlms.com/student/award/LdFrEn1JtD545sMN6SK9KLu4
Completed by Md Khalid Azam on 22 February 2022, Expires: 22 February 2023
2022
Certifications
P
Preferred Freelancer Program SLA
AdWords
US English
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