Innovation-Centric Marketing Automation Project

Marketing and Automation Specialist (Hourly Project) Company Overview Innovative Global Talent Agency (IGTA) specializes in talent mobility solutions, providing exceptional petitioner services for global professionals. We are seeking a skilled and proactive Marketing and Automation Specialist to join our team on an hourly project basis. This position offers a great opportunity to showcase your expertise in content creation, marketing automation, and lead generation, with the potential for long-term work. Website: [login to view URL] [login to view URL] Project Overview This is a 2-week trial project to evaluate your skills, creativity, and ability to work with our team. You will take on a variety of tasks, including: Designing and managing 6 landing pages using Squarespace templates. Creating visuals and graphics for digital campaigns. Editing short videos. Setting up basic Zapier automation workflows. The scope may vary based on your performance, with an opportunity to transition into a steady monthly role starting at $600/month. Hourly Rate: $15–$20 (negotiable based on experience). Key Responsibilities 1. Content Creation and Management Design and edit graphics for landing pages, advertisements, and social media. Publish and update content using Squarespace. 2. Social Media and Engagement Develop and execute campaigns on platforms like LinkedIn, Instagram, YouTube, and Twitch. Interact with followers through comments, direct messaging, and community engagement. 3. Marketing Automation Setup Create and manage Zapier workflows to automate marketing processes. Integrate HubSpot forms into landing pages to capture leads. 4. Paid Advertising and Analytics Collaborate on creating paid ad campaigns (Google Ads, Meta Ads). Track and analyze ad performance to refine campaigns. 5. Collaboration and Innovation Work with the team to implement web content and refine marketing strategies. Stay updated on trends to propose fresh, innovative ideas. Required Skills and Qualifications Graphic Design: Experience creating professional visuals for web and social media. Website Management: Proficiency with Squarespace content management. Automation Tools: Hands-on experience with Zapier and HubSpot integrations. Social Media Expertise: Ability to craft and manage effective social media campaigns. Analytical Skills: Familiarity with tracking and optimizing marketing performance. Problem-Solving: Strong ability to troubleshoot and create efficient workflows. Preferred Experience Familiarity with petitioner services and U.S. immigration processes. Experience in industries like sports, tech, or creative fields. Tryout Task Submit a capability statement highlighting your skills in: Graphic design. Marketing automation setup (e.g., Zapier workflows). Website content management (preferably using Squarespace). Your submission will be used to evaluate your expertise and suitability for the role. Reference Template: Capability Statement Template Timeline and Commitment Trial Period: 2 weeks (Estimated workload: 10–15 hours/week). Project Scope: Completion of 6 landing pages, graphics, and automation workflows. Potential for Long-Term Work: Based on performance, transition to a steady monthly role ($600/month starting).