YouTube Cooking Channel Branding Enhancement

My wife runs a YouTube cooking channel dedicated to Indian cuisine. Despite our consistent efforts in producing high-quality content, maintaining regular uploads, and optimizing SEO, our videos are not gaining the desired traction in terms of views and audience engagement. We are seeking expert guidance to identify and address potential gaps in our strategy and execution, and ultimately, grow our channel’s reach and impact. Channel name: cafebyekta Channel Niche: Indian cooking. Content Schedule: 3 videos per week. 3 shorts per week. Team: SEO Expert: Handles SEO tags, titles, and descriptions. Video Editor: Edits videos professionally. Thumbnails: Perceived as well-designed. Regular Uploads: Videos are consistently uploaded on fixed days. Pain Points: Despite consistent content creation, the channel struggles to gain views and subscribers. Engagement levels (likes, comments, shares) are not as high as expected. Potential gaps in targeting the right audience or leveraging algorithms effectively. Objectives: Increase Views: Boost the number of views for both videos and shorts. Enhance Engagement: Improve likes, comments, shares, and subscriptions. Optimize Strategy: Identify what is missing or being done incorrectly and implement corrective measures. Channel Growth: Achieve steady growth in audience reach and community building. Scope of Work: Channel Audit: Comprehensive analysis of the channel’s content, performance metrics, and competition. Identify weak points in content, presentation, and audience targeting. Content Strategy: Develop a content calendar tailored to audience preferences and trending topics. Suggest improvements to video scripts, storytelling, and visual presentation. Thumbnails & Titles: Provide an expert review of current thumbnails and titles. Suggest design enhancements and titles optimized for click-through rates (CTR). SEO Optimization: Ensure video metadata aligns with the latest YouTube SEO trends. Recommend additional keyword research and optimization strategies. Audience Engagement: Develop strategies to foster a stronger connection with viewers (e.g., calls to action, community posts). Explore collaboration opportunities with other creators in the Indian cooking niche. Algorithm Leverage: Analyze current posting schedules and audience behavior data. Suggest timing and frequency adjustments for better algorithmic visibility. Performance Tracking: Establish KPIs (e.g., views, watch time, subscriber growth) and track progress. Regular reporting and feedback loops to refine the strategy. Deliverables: Detailed audit report with actionable insights. Revised content strategy and schedule. Optimized thumbnails and titles for upcoming videos. Comprehensive SEO checklist tailored to the channel. Audience engagement plan and growth strategies. Periodic performance reports and adjustment recommendations. Expectations from the Expert: Deep understanding of YouTube algorithms and trends. Proven experience in growing similar channels. Ability to provide clear, actionable, and practical advice. Willingness to collaborate closely with our existing team. Timeline: Initial audit and strategy recommendations: 2 weeks. Implementation and tracking: Ongoing. Budget: Open to discussion based on expertise and scope of work. Contact: Please share your portfolio, case studies, or success stories of similar projects. We’re eager to collaborate and bring our channel to its full potential.