Electric Scooter Market Expansion Strategy

HELP NEEDED IN STRATEGY BUILDING Background: A company has been experiencing rapid growth in the electric scooter market. Our current production capacity at the Hosur facility is 100,000 units per annum, but market demand projections and sales data suggest a need for significant expansion. Problem: You are the planning analyst tasked with developing a comprehensive expansion strategy. Your deliverables should include: 1. Demand Forecasting: ● Analyze potential market demand for company's electric scooters over the next 3-5 years ● Consider factors like: - Current EV market growth rates - company's market share - Government incentives for EVs - Urban mobility trends - Competitive landscape 2. Product Development Strategy: ● Evaluate the need for new product introduction into company's existing portfolio ● Outline a product development plan with following considerations: - Proposed product scope (Key features, positioning, target group, etc.) - No. of design iterations - GTM approach , etc. 3. Capacity Expansion Strategy: ● Propose a manufacturing capacity expansion plan ● Estimate required investment ● Outline potential production capacity scenarios (e.g., 200k, 300k units/year) ● Consider capital expenditure, technological upgrades, and potential facility locations