London Art Movement Logo Design

  • Status: Closed
  • Prize: £150
  • Entries Received: 1443
  • Winner: deluwar1132

Contest Brief

Design an Iconic Logo for London's New Art Movement

**Project Overview**
Artizm is revolutionising the art world by creating a dynamic platform that bridges traditional and digital art spaces. Launching in London, January 2025, it represents a movement that celebrates creativity, innovation, and fair commerce in the arts.

**Logo Requirements**

- Style: Organic, hand-drawn aesthetic - **MOST IMPORTANT**
- Key Feature: The "Z" should be reimagined as a distinctive lightning bolt, creating visual contrast
- Icon Usage: The "Z" will serve as a standalone brand icon (must work at small sizes for favicon/social)
- Text: "ARTIZM" - unique spelling must be clear and legible
- Artistic Direction: Contemporary, sophisticated, with creative flair

**Colour Palette**
Primary: Pink (#e4a4bd)
Secondary: Black (#343434)
Accent: White (#fdf8f3)

**Brand Personality**

- Modern and creative
- Professional but artistic
- Welcoming and inclusive

**Design Inspiration**
Art Movements:

- Neo-Pop Art: Modern, bold, clean style inspired by popular culture
- Street Art/Urban Contemporary: Fresh, dynamic energy while maintaining sophistication

Design Elements:

- Bold, clean lines with organic touches
- Mix of precise and hand-drawn elements
- Street art influence in a premium context
- Balance between artistic flair and professional polish

**Technical Requirements**
Required File Formats:

- Vector formats: AI, EPS, SVG
- Image formats: JPG, PNG
- Document format: PDF

Logo Versions:

- Full colour
- Black and white
- Reversed (white on dark background)
- Standalone "Z" icon in various sizes
- Guidelines for logo spacing and minimum size use

Note: AI-generated submissions will be rejected

**Logo Applications**
The logo will appear on:

- Website and social media
- Event signage and exhibitions
- Digital marketplace
- Marketing materials
- Merchandise and packaging
- Mobile app (future)

**What to Avoid**

- Cliché art symbols (paintbrushes, palettes)
- Overly complex designs that won't scale
- Traditional gallery aesthetics
- Generic fonts
- Rigid corporate feel

**Deliverables Required**

1. Main logo in horizontal format
2. Standalone "Z" icon
3. Monochrome versions
4. Reversed versions
5. All files in formats listed above
6. Simple guide showing logo spacing rules and minimum sizes

Recommended Skills

Winner
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Employer Feedback

“Md. D worked tirelessly to ensure that we got the perfect branding! He is very hardworking and delivered exactly what we wanted. ”

Profile image keeleyaird, United Kingdom.

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