Exhibition and Brand VI Visual Design Project

Project Name: Finice Exhibition and Brand VI Visual Design Company Name: Finice Contact Person: Rex Shen Brand Country: China Target Market: US, Europe, UK, Australia Industry: Cleaning products (laundry detergent sheets, fabric softener sheets, color grabber sheets, fragrance boosters, wool dryer balls) Project Background Finice is a B2B wholesale and manufacturer company focused on eco-friendly cleaning products. To enhance our brand image and recognition in National markets, we plan to implement a phased VI (Visual Identity) system: Phase 1: Focus on designing a VI system specifically for an upcoming exhibition, aimed at attracting potential customers and enhancing brand recognition. Phase 2: Expand the VI design to cover the entire Finice brand, ensuring a cohesive, modern, and internationally appealing brand identity. Phase 1: Exhibition VI Visual Design Objective Create a comprehensive visual identity for the exhibition to attract visitors, promote the Finice brand, and emphasize the environmental values and quality of our products. Design Requirements Exhibition Booth Design The overall booth design should convey a modern, clean, and eco-friendly look that appeals to Western customers. Visual elements should highlight Finice's core values: sustainability, cleanliness, and innovation. Key product categories (laundry detergent sheets, softeners, etc.) should be prominently displayed. Provide booth layout and design mockups from different angles. Display Boards and Backdrops Design clear and engaging display boards that communicate product features, brand values, and market trends. The backdrops should incorporate Finice's brand colors and highlight key messaging about eco-friendliness and product innovation. Promotional Materials Design Design promotional materials such as brochures, product catalogs, business cards, posters, etc., ensuring consistency with the exhibition’s visual identity. Materials should highlight key product information, brand advantages, and contact details, all in a clean and professional layout. Exhibition Video and Dynamic Content Design Develop video content or dynamic presentations to loop at the exhibition booth, grabbing visitors' attention. This should showcase Finice’s products, eco-friendly message, and international market trends. The content should be simple and modern, using animation or motion graphics where necessary to communicate the brand’s message. Product Packaging Design (for the exhibition) Design custom packaging for key products (e.g., laundry sheets, softener sheets) to be used specifically at the exhibition. Packaging should be aligned with the Western market's aesthetic and the overall VI system.为展会上专门使用的关键产品（例如洗衣片、柔顺剂片）设计定制包装。包装应符合西方市场的审美和整体VI系统。 Deliverables Exhibition booth design mockups (various angles) Promotional materials (PDF or design files) Video/multimedia content mockups or final files High-resolution files for print and display purposes Timeline Initial draft: 1-2 weeks Final version: 3 weeks Phase 2: Finice Brand VI Visual Design Objective Create a comprehensive VI system for the entire Finice brand, applicable across all marketing channels, product packaging, and online/offline platforms. This will ensure a consistent and recognizable brand image for global markets. Design Requirements Brand Logo Design Update or redesign the existing logo to meet international aesthetic standards. Maintain a focus on simplicity, eco-friendliness, and modernity, while clearly conveying Finice's core values (sustainability, innovation, and effectiveness). Brand Color Scheme and Typography Define a consistent color palette that reflects eco-friendliness, cleanliness, and trustworthiness (e.g., greens, blues). Choose or customize a font that complements the brand’s tone, suitable for use in logos, promotional materials, websites, packaging, etc. Brand Slogan (Optional) Develop a concise and clear brand slogan that reflects Finice’s mission and product benefits. Auxiliary Graphics Design Create a set of auxiliary graphics or patterns that can be used across different brand applications (e.g., website, packaging, promotional materials). Brand Application Mockups Showcase how the VI system will be applied in different scenarios, such as product packaging, brochures, websites, and trade show booths, to ensure consistency across all platforms. Deliverables Logo: Vector formats (AI, EPS) Color & Typography Guidelines: Detailed color codes (RGB, CMYK, HEX) and font usage rules Auxiliary Graphics: High-resolution design files (PDF, JPG, etc.) VI System Mockups: Visual examples of how the VI will be applied across different platforms Timeline Initial draft: 2-3 weeks Final version: 4-5 weeks Budget Please provide separate quotes for: Phase 1: Exhibition VI design Phase 2: Complete Finice brand VI design Contact Information Primary Contact: Rex Shen