Case Statement:
The client is a leading player in the real estate and data center construction industry, with expertise in building
high-quality infrastructure projects. The client is now exploring growth opportunities in emerging technologies
and is particularly interested in assessing the feasibility of introducing Immersion Cooling technology for data
centers in the Indian market.
To evaluate this opportunity, the client requires a focused market assessment covering key aspects related to
the technology landscape, market feasibility, and customer landscape
Key Assessment Areas:
1. Technology Landscape
o Compare Immersion Cooling technology to other data center cooling methods (e.g., air, liquid,
evaporative cooling) in terms of performance, power efficiency, and thermal management.
o Identify critical infrastructure and technological requirements for implementing Immersion
Cooling systems.
o Highlight primary risks and limitations (e.g., leakage, uncooled components) of Immersion
Cooling systems.
2. Market Feasibility and Opportunity Assessment
o Estimate the Total Addressable Market (TAM) for data center cooling solutions in India.
o Assess the portion of the market addressable by Immersion Cooling technology.
o Identify factors driving or hindering the adoption of Immersion Cooling.
o Explore trends shaping cooling technology adoption in India.
3. Customer Landscape
o Identify key customer segments likely to adopt Immersion Cooling and their specific needs.
o Evaluate customer decision-making parameters for adopting cooling technologies, including
cost implications and ROI.
o Analyze resistance factors to switching from existing cooling technologies to Immersion
Cooling.
Deliverables:
• Market analysis report in a presentation format (6-8 slides).
• Include focused insights, data points, and visual representations.
Duration of Completion: 4 days
Assessment Criteria:
1. Overall formatting and data presentation
2. Frameworks and analytical tools
3. Analysis and Research
4. Executive Summary (including recommendation on the attractiveness of the industry)
5. Use of workflows/ diagrams to depict complex functionalities, where applicable
6. Answer to all the queries
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