Lead Generation Expert for Decarbonology - 06/11/2024 23:17 EST

About Decarbonology: Decarbonology is a B Corp-certified advisory firm specialising in sustainability and decarbonisation solutions for businesses and organisations, particularly mining, industrial, logistics, property development, and local government. Scope of Services: Decarbonology offers a range of services that support businesses in transitioning to low-carbon operations, including: Carbon Accounting and Emissions Reporting - Calculating Scope 1, 2, and 3 emissions, conducting carbon footprint assessments, and providing compliance reporting. Decarbonisation Strategies - Developing roadmaps to achieve emission reduction targets, including energy efficiency measures, renewable energy integration, and technology adoption. Carbon Offsetting and Natural Capital Solutions - Identifying and implementing offset projects (such as biodiversity credits, reforestation, or soil carbon projects) and supporting businesses in creating natural capital assets. Sustainability and ESG Consulting - Supporting organisations in implementing comprehensive sustainability frameworks, including ESG reporting and alignment with regulatory and voluntary standards. Waste Management and Circular Economy Initiatives - Assisting clients in optimising waste reduction strategies and exploring circular economy approaches, such as recycling and repurposing materials. Project Goals: We are seeking a skilled freelance lead generation specialist to assist Decarbonology in expanding its client base by: Identifying new potential clients across various sectors, particularly mining, industrial, logistics, property development, and local government. Generating and Qualifying Leads: Using tools such as LinkedIn, databases, and industry networks to create and qualify a robust pipeline of prospects. Developing Outreach Strategies: Crafting effective outreach strategies, including email templates, cold calling scripts, and LinkedIn messaging, aligned with Decarbonology's brand and values. Tracking and Reporting: Maintaining a CRM to track lead progress, follow-up actions, and results, while providing reports on outreach performance and areas for improvement. The target is to generate 1-10 leads per month. Prioritise lead generation efforts towards mining and industrial sectors first.